Bookies See A Fresh Spate of Betting on the Next James Bond
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The biggest entertainment news story of last week was the announcement of the next Bond film, the much anticipated 25th outing for 007, numerically making it the third most popular film franchise behind Godzilla and the Carry On films.
The film is currently untitled but it has been confirmed that it will go on international release on April 3, 2020.
Daniel Craig takes the lead role once more in what is to be his 007 swansong. This will be Craig’s fifth and final outing as James Bond; he has previously starred in Casino Royale, Quantum Of Solace, Skyfall and Spectre.
Craig will be joined by the familiar faces of Ralph Fiennes, who plays M, Ben Whishaw, the millennial Q, and Naomie Harris, who will return as Moneypenny.
The biggest news to come from a live press conference held at Bond author Ian Fleming’s house in Jamaica, was Bohemian Rhapsody star Rami Malek being cast as 007’s nemesis.
With massive global interest in all things Bond, there was no big surprise when bookmakers scrambled to promote their markets on the identity of Daniel Craig’s successor in Bond 26.
Even before the ‘Bond 25’ press conference had concluded online traders were in frenzy mode delivering press releases on the desks of editors around the globe.
Latest Next James Bond Betting Odds
| Next 007? | Odds | Bookmaker | Implied Probability |
|---|---|---|---|
| Tom Hiddleston | 2/1 | Paddy Power | 33.3% |
| Richard Madden | 3/1 | Betfair | 25% |
| Idris Elba | 5/1 | William Hill | 16.7% |
| Cillian Murphy | 6/1 | Betfair | 14.3% | Any Female | 12/1 | Ladbrokes | 7.7% |
It’s understandable but the market on which actor will replace Daniel Craig has been open for over four years with Paddy Power issuing no less than six news stories headlined ‘Odds Slashed on Next Bond’ over the past two years.
According to them, the actors which caused their fluctuations were, in order: La La Land actor Ryan Gosling; Dunkirk and The Dark Knight Rises star Tom Hardy; War & Peace star James Norton and Idris Elba who played Nelson Mandela in Mandela the Long Walk to Freedom.
Apparently Elba attracted so much support they were forced to suspended betting on the market.
The Latest of Many Favourites
As of the end of April 2019, none of the aforementioned actors top the betting market, which now has Tom Hiddleston as favourite at 2/1 to get the role. The Avengers star has enjoyed success on BBC, playing the leading role in The Night Manager.
Second favourite Richard Madden was formerly in Game of Thrones and latterly the star of Bodyguard, the BBC show which attracted 11 million viewers last year, making it their most successful crime-drama in a decade. The 32-year-old was 20/1 in September and 5/4 with Coral by October and remains a strong contender.
Other TV stars in with a chance are Homeland frontman Damian Lewis (6/1) and Cillian Murphy who is arguably best known for playing the role of Thomas Shelby in the BBC’s gangster series, Peaky Blinders. He too is 6/1.
The massive price drifter is X-Men star Michael Fassbender, once 9/4 he can now be backed at 33/1 after he ruled himself out of becoming the next James Bond, suggesting a woman should play a female 007 instead (12/1).
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