Eurovision Betting Odds: Sweden The 2023 Favourites But Value Lies Elsewhere

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Eurovision Betting Odds: Sweden The 2023 Favourites But Value Lies Elsewhere
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Eurovision 2023 Betting Tips:


Betting has already commenced on the 2023 Eurovision Song Contest and Australia has been given mammoth odds of 151.0 by bookmakers.  

It puts the gatecrashers way down the pecking order, with last year's winners Ukraine given a 6.0 chance of retaining the title.

Irishman Johnny Logan's position as the only two-time winner of Eurovision is under threat, meanwhile. 

That's because Loreen, she of Euphoria 2013 winning fame, returns for Sweden in 2023. 

And what a return. Loreen’s Tattoo won Sweden’s national final and is currently priced at 1.91 with betting sites for success this year. 

As usual with any Swedish entry, it is a strong package; very well produced, with a terrific stage show. It could easily win, but personally it leaves me feeling cold. It’s all too Euphoria 2.0 without the banging chorus. 


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There is a chance the market is giving too much credence to previous Loreen form, so Sweden might be something of a default favourite. 

Anecdotally, from listening to far too many podcasts, reading far too many tweets, and speaking to far too few friends, I have not come across many who are head over heels in love with Sweden's entry.

Of the others, endless contenders could emerge. This is one of the strongest contests in years; variety and quality abound. However, there is one song that stands above all the others in my opinion. 

Finland’s Cha Cha Cha is a song with numerous guises, but each element is ultimately brilliant. If Ramstein and the Venga Boys made a beautiful song-baby, this would be it. 

Story-telling, dancing, rap, oompa loompas, manic dancers, boxing, human centipedes. Finland’s entry has a brilliant, catchy chorus and has one of the most memorable and well performed stage shows Eurovision has ever seen. 

Almost certainly it will get the biggest reception in the hall on the night and the energy and momentum behind the song will be a big help in garnering votes. 

It has huge televote power, and most importantly it is something new and different – that’s what wins you Eurovision in recent years.

With the semi-finals this year being televote, only Finland is odds-on favourite to win semi-final one, the strongest semi-final line-up ever assembled. 

With Sweden also in this semi-final, it is easy to envisage a scenario where the favourites flip-flop after the semis. 

Given we know how strong Finland’s stage show is, it’s very difficult to see them making a mess of the performance between now and Liverpool, so they rate a very solid each-way proposition.

The one flaw the fan community potentially see in the Finnish entry is the jarring nature of the first half of the song, and the worry it won’t do well with juries as a result. 

This doesn’t concern me as the same accusation could be made of recent winners Italy in 2021 (fourth in jury and first in televote) and Israel in 2019 (third in jury vote and first in televote). 

Juries, like punters, love to back winners. Should Finland win the televote, which I expect them to do, a top five finish in the jury voting will probably be enough to see them garner the overall win. 

Everyone loves a longshot at this stage of Eurovision and there is plenty of strong options at bigger prices in a very good contest. 

The ones to look out for at the big prices in the Eurovision odds are Austria (41.0) and Croatia (201.0), but I’m going to take a swing at France at 41.0.

La Zarra’s entry is typically French pastiche with a modern disco twist and her vocals have really impressed. 

It could do very well with juries and if the beat drop and strong finish can capture the public imagination for the televote, France could easily outperform their odds. 

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Stephen Cass

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