One of Europe’s top bookmakers is undergoing an exciting update.
Coral, a staple of U.K. betting for nearly 100 years, is redesigning its desktop experience, the company announced last week. The company said the new site will bring it more in line with its mobile interface.
”Based upon the same technology, it's been further developed to offer the best of both worlds to both desktop and mobile device users,” the company said in a release.
Now Coral’s popular online presence is even easier to use.
While this will make some minor cosmetic adjustments, the crux of the site remains the same: punters will have a similar set-up to place their wagers. An alphabetical list of sports remains on the left-hand side of the screen. Bet slips are as simple as a click on the odds.
Within the classic design Coral created a host of new features.
Players can now place Tote bets on both the mobile and desktop interfaces. Punters can simply make their selection, enter a stake and click one button to add their wager to the bet slop.
The Gaming Tab and Sports Tab have also undergone facelifts. Coral brags this will create easier access to hundreds of the company’s top games. Players will also have at-a-glance views of the best part of gaming- their winning totals.
Speaking to EGR, Coral PR director Simon Clare said the project was a “great success” through its rollout and customer would see no disruption to the gaming apparatus they were accustomed to.
“A change of this nature can often prove a challenge for some customers, who were understandably well used to the previous desktop site but we have been very pleased with the feedback from customers on the new site, and the customer metrics have also been very positive since the migration.”
A smooth rollout should be expected with a company of Coral’s stature.
Since its first shop opened in 1926, Coral has remained a linchpin of High Street betting parlors and increasingly a powerhouse on the booming online market. It was already one of the biggest names in the business, even before a landmark 2016 merger with Ladbrokes, another iconic betting brand. The merger made the two the single largest UK bookmaker and now has more than 3,500 shops in the country alone.
Coral has actively acquired new online betting companies as well. In 2017 it revolutionized the live casino industry with a major partnership with Playtech to develop one of the world’s top offerings. Earlier this year it merged wtih iGaming conglomerate GVC Holdings, one of the largest internet-focused companies and owner of well-known brands like Party and bwin.
It hasn’t stopped there. Coral is now affiliated with the growing virtual sports betting market through a partnership with Betradar, a subsidiary of Sportrader, an iconic global sports data enterprise. It’s even branched out further to dynamic video advertising. Along with affiliations with top football clubs, Coral has maintained its spot at the forefront of UK betting – and increasingly, Europe and the rest of the world.
With a revamped website, Coral is poised to continue staking its claim as arguably the most influential gambling company on Earth.
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