IGT Unveils New Brand Identity At G2E 2026
IGT unveiled a new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas, the gaming technology supplier announced on September 28, framing the move as part of a wider corporate transformation.
"At G2E, our customers will see and feel the IGT transformation story in motion," said Hector Fernandez, IGT's CEO, in the company's announcement. "Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward."
The rebrand was rolled out as G2E 2026 got underway this week, with IGT using its show floor presence to present the refreshed identity to operators, suppliers and press attending the industry's largest North American trade event. IGT did not detail specific changes to its underlying corporate structure alongside the visual rebrand, positioning the announcement primarily around brand identity and company culture rather than a change in ownership, leadership or business lines.
IGT detailed the rebrand in its own announcement.
Context
IGT is one of the largest suppliers of slot machines, lottery systems and casino management technology globally, with a footprint spanning land-based slot content, iLottery platforms and systems software for casino operators. A rebrand timed to G2E gives the company a high-visibility moment to reposition itself in front of its core operator and supplier customer base, at an event where IGT also has a broader presence showing hardware, content and systems alongside partners such as Everi.
IGT has not said when the new branding will roll out across its product lines, marketing materials and physical cabinets. IGT is one of the largest suppliers of casino technology and systems software globally.
