Britain’s Got Talent Betting 2024

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If you’re looking for the best BGT bookies and latest Britain’s Got Talent odds, as well as top BGT tips and betting strategy, you’re on the right page. Take a look at our recommended betting sites below and grab yourself a sign up offer today to claim free bets.

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Latest BGT 2024 Betting Odds

Our TV betting experts keep this page updated with BGT betting odds, so bookmark this page and check back regularly to keep up-to-date with the latest odds to win Britain’s Got Talent.

ContestantBest OddsBookmaker
Malakai Bayoh6/4William Hill
Ghetto Kids4/1BetVictor
Parkour Collective9/1William Hill
Amy Lou14/1William Hill
Cillian O'Connor16/1bet365
The Big Sing20/1William Hill
Nathan/Joanne20/1William Hill
Thomas Vu22/1bet365
Andrei Burton28/1bet365
Toy Toy Toy40/1bet365
The Pixiebelles50/1William Hill
Ichikawa Koikuchi150/1William Hill
Viggo Venn150/1William Hill
Cash Wallwork200/1William Hill

Best BGT Bookies Online

With so many online betting sites available in the UK, selecting the best BGT bookies can often be a challenge. 

That’s why we’re here. Our Britain’s Got Talent betting experts understand what makes a top betting site - so they test and review each online bookmaker, leaving no stone unturned.

Aside from competitive BGT betting odds and market coverage, we look at the quality of bonuses on offer, user-friendliness, mobile betting, security, licensing, unique betting features, and more. After considering all of the above elements, we have highlighted three of the best BGT betting sites below.

Ladbrokes

As one of the UK’s most recognisable betting brands, Ladbrokes has been around since 1886. With over 135 years of experience in the industry, it’s no surprise that Ladbrokes makes it onto our list of top BGT bookies.

Alongside excellent market coverage of popular and niche sports, Ladbrokes boasts an extensive 'TV & Specials' tab, where you will find markets for betting on Britain’s Got Talent.

You can also find I'm a Celebrity, The Apprentice and Eurovision betting markets, if you want to place a bet on other TV shows and competitions.

Ladbrokes can sometimes struggle to match the best odds around, but this online bookmaker is an industry leader when it comes to promotions, market coverage, and BGT betting options.

888sport

While it’s not the longest-established bookmaker on our list, don’t think you won’t find the same exceptional betting experience awaiting you from behind the iconic, orange-themed 888sport site.

There are numerous reasons why we've highlighted 888 on our top BGT betting sites list. There is a top-class mobile betting app available to download when you sign up to this betting site and 888sport free bets are in plentiful supply for both new and existing customers.

But when it comes to betting on Britain's Got Talent, we highlighted 888sport because of its broad market coverage, particularly when it comes to entertainment betting.

Alongside your favourite football, rugby, snooker, and horse racing markets, 888sport’s 'Novelty Bets' page offers all the latest TV and entertainment betting options, including Britain’s Got Talent.

888sport understands that betting doesn’t always have to be too serious - and crams its novelty betting hub full of just as many promos and competitive odds as its sports betting sections.

BetVictor

With roots dating back to 1946, BetVictor launched into the online realm in 1999 and has produced a great range of gambling products since.

What the site may lack in elaborate betting features, it more than makes up for with its BetVictor welcome offer, which gives new customers free bets that can be used across a wide range of sports and markets.

On BetVictor's website and dedicated betting app, you can place bets on Britain’s Got Talent through the 'Entertainment' betting tab.

If you fancy wagering on other thrilling novelty markets, including Strictly Come Dancing betting, Eurovision, Love Island and the X-Factor, you can do so at BetVictor.

Overall, the betting brand rolls out the red carpet for its entertainment bettors.

How to Bet on Britain’s Got Talent

For over 15 years, Britain’s Got Talent has delivered thrilling TV entertainment and produced some of the country’s top variety acts. Do Diversity, George Sampson, Lost Voice Guy, or Ashleigh and Pudsey ring a bell? If so, chances are you’re a big fan of the show, just like we are at Gambling.com.

The elimination-based talent competition has now firmly established itself in the heart of the nation, and the nation’s bettors, too.

While Britain’s Got Talent is exciting enough as it is, wagering on the competition can add even more enjoyment to the already action-packed event. Since the show is so popular in the UK, it also has a lot of coverage across the country’s top online bookies and betting apps, including those highlighted on this page.

If you’re new to the world of online betting and looking to place your first bet, you’ve come to the right place. Betting on Britain’s Got Talent 2024 is easy, and we’ve created a straightforward guide that will help you get started and wagering in no time.

Take a look at how to fill in a betting slip for Britain's Got Talent bets below.

  1. Select one of the highlighted Britain’s Got Talent betting sites on this page.
  2. Navigate to the 'register' or 'sign-up' buttons to begin the registration process.
  3. Input your personal info, including your name, date of birth, email, phone number, and address. Most sites then require you to create a unique username and password.
  4. Head to the cashier tab to fund your online betting account. After selecting your preferred banking option and entering your desired deposit amount, select 'deposit' to finalise the transaction.
  5. Now that you’ve funded your account, you can place your first bet. Navigate to the 'Entertainment', 'Specials' or 'TV and Novelty' markets and look through the available betting options.
  6. Select the act or market you wish to wager on, input the amount you want to stake and press 'confirm' to place your bet.
Established 1997
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
Yes
#ad. 18+. Gamble Responsibly. Gambleaware.org. Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..
Established 2001
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
No
No
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Established 2007
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
Yes
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers. Max £10 (exc. PayPal). 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply.

How We Rank BGT Bookies

Our team of experts here at Gambling.com is made up of online betting veterans and Britain’s Got Talent fans. So, you can rest assured that we know what to look for with a BGT bookie, whether it's an established brand or one of the new betting sites to hit the UK gambling scene.

We go through every step of the online betting experience to provide the most comprehensive reviews and to guarantee our readers only have access to the best. Take a closer look at just some of the many elements our experts consider when ranking BGT bookies below.

Britain's Got Talent Odds 2024 - Choosing Your Bets

Before you start wagering on the competition, it’s essential to understand how Britain’s Got Talent betting odds work as each new stage of the contest brings new odds and betting opportunities.

The first stage of the competition is the audition phase, held several months before the show broadcasts and the live shows begin. During this stage, BGT odds have not yet been compiled and aren't available online.

However, it can be beneficial to pay attention during this stage and keep an eye out for any prominent acts that may advance to the semi-finals. Scoping out the competition and making your future predictions may help you secure a win.

Next come the live semi-finals and BGT final. The acts that make it to this stage of the competition must perform a new routine for the judging panel.

The voting control is put in the hands of the general public, who now have the power to decide which acts stay and which acts leave. At this stage, online bookmakers will begin posting betting odds.

You’ll now be able to place wagers on various BGT betting markets, such as the overall winner, the type of act to win, competitors that will advance, etc.

Britain’s Got Talent betting sites may display odds in several formats, but most novelty betting sites in the UK opt for a fractional format.

To give you a better idea of how this may look, take a look at some examples below from the 2020 Britain's Got Talent final.

Remember, every BGT bookie will offer slightly different odds. Therefore, your best bet is to shop around and compare the odds at our recommended sites before placing your wager.

Established 1997
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
Yes
#ad. 18+. Gamble Responsibly. Gambleaware.org. Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..
Established 2001
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
No
No
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Established 2007
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
Yes
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers. Max £10 (exc. PayPal). 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply.

BGT Betting Tips & Strategy

Having watched many Britain's Got Talent series over the years, we've come up with a solid collection of betting strategies and tips. Hopefully, these tried and tested pointers will improve your betting approach and take your wagering to the next level.


Read More: Cash in on your politics knowledge at our recommended political betting sites


Britain’s Got Talent Betting Markets

There’s much more to betting on Britain’s Got Talent than simply predicting the competition’s overall winner. That’s just the tip of the BGT betting iceberg. In fact, our recommended betting operators often offer a wide range of betting options, including the below.

Britain’s Got Talent Show Format & Competition History

As a part of the global 'Got Talent' franchise, Britain’s Got Talent was created by Simon Cowell and initially premiered in 2007.

Since its inception, the now-legendary UK talent competition has enjoyed highly favourable ratings and a loyal fanbase.

Presented by iconic TV duo Ant and Dec, the elimination-based national talent contest broadcasts on ITV annually from late spring to early summer.

Contestants perform in the initial audition rounds to a panel of judges in the hopes of making it to the televised live shows. Simon Cowell, Amanda Holden, Alesha Dixon, and David Walliams have made up the show's judging panel since 2012.

In the live semi-final and finals, as well as performing for the judges, acts must also make an impression on the voting public, who now have a more significant say on who will advance or be eliminated.

The competition culminates in the Britain’s Got Talent’s live final, with the winner claiming a cash prize and getting the opportunity to perform at the Royal Variety Performance.

Acts partaking in Britain’s Got Talent 2024 can win a massive £250,000. Previous noteworthy winners include dog trick act Ashleigh and Pudsey, dance group Diversity, break-dancer George Sampson, and BGT’s most recent winner, comedian Axel Blake.

But when is BGT 2024? After a brief hiatus in 2021 due to the coronavirus pandemic, Britain's Got Talent returned to ITV last year. Britain’s Got Talent’s 16th season commenced on Saturday 16th April 2023 and will continue to air every Saturday and Sunday night on ITV1 for the next few months.

You may also be wondering how to apply for Britain’s Got Talent. Simply visit the official ITV website and head to the 'BGT Auditions' page. While you can no longer register for the 2023 competition, applications are now open for Britain’s Got Talent’s 17th season, which will take place in 2024.

Previous Britain’s Got Talent Winners

YearSeriesWinnerAct
202215Axel BlakeComedian
2021Cancelled due to COVID-19  
202014Jon CourtenayComedic Pianist
201913Colin ThackerySinger
201812Lost Voice GuyComedian
201711Tokio MyersPianist
201610Richard JonesMagician
20159Jules O'Dwyer & MatisseDog Dancing Act
20148CollabroBoyband
20137AttractionShadow Theatre Group
20126Ashleigh and PudseyDog Trick Act
20115Jai McDowallSinger
20104SpelboundGymnastics Troupe
20093DiversityDance Group
20082George SampsonBreakdancer

Britain’s Got Talent Betting – The Final Word

With Britain’s Got Talent making its way back onto our screens for another highly-anticipated season, now is as good a time as any to find a top BGT bookmaker and bet on the competition. Whether you wish to bet with or against the odds this year, you’re sure to find plenty of enjoyment and excitement at our highlighted betting sites.

So, now you’re armed to the teeth with Britain’s Got Talent betting knowledge, all that’s left is to visit one of our recommended BGT bookies below and grab a generous welcome offer!