Updated: 9 Jun 2023

Britain’s Got Talent Betting 2023

If you’re looking for the best BGT bookies and latest Britain’s Got Talent odds, as well as top BGT tips and betting strategy, you’re on the right page. Take a look at our recommended betting sites below and grab yourself a sign up offer today to claim free bets.

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  1. 'Online Sports Betting Operator of the Year' 2023
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    bet365 offers a comprehensive betting service, including live streaming of a huge range of sports, plus a unique 'Edit Bet' in-play option. This bookmaker won the award for 'Online Sports Betting Operator of the Year' at the 2023 Global Gaming Awards in London.
  2. 2
    BetVictor Sports
    Established 1946
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    BV Loyalty Club - Weekly £5 Free Bet
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    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and boasts superstar jockey Rachael Blackmore and football legend Harry Redknapp amongst its brand ambassadors. Weekly free bets and a choice of sign up offers are standout features here.
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    888sport offers a wide range of sports betting markets, combined with regular enhanced specials and an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
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    Coral Sports
    Established 2002
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    Free Tickets & Perks With 'Coral Racing Club'
    Football & Racing 'Super Series' Predictor Games
    'Beaten by a Length' Free Bets
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    Live Streaming
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    Tooltip Gambling.com's rating of this betting site out of 100
    85
    Bet Builder
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    Acca Insurance
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    Yes
    Coral has been a fixture of the UK betting scene for nearly 100 years. This respected bookie is home to prediction games for racing and football with big cash prizes - and the 'Coral Racing Club' gives punters the chance to win tickets and meet trainers.
  5. 5
    10bet Sports
    Established 2003
    More Details
    Regular Free Bets & Enhanced Odds Specials
    Great Range of Virtual Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    Tooltip The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
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    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    94
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the most user-friendly betting sites UK bettors can find, with an award-winning design, unique daily promotions and a thriving virtual betting section.
  6. Sponsors of the BoyleSports Irish Grand National
    £5 Free Acca for Every 5 Accas Placed
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    Live Streaming
    Tooltip Is there live streaming of sporting events?
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    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    91
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
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    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BoyleSports is an independent Irish bookmaker which sponsors Coventry City FC and Birmingham City FC and is an official betting partner to Newcastle United FC and Wolverhampton Wanderers FC.
  7. Unique Double Odds Welcome Offer
    'Grosvenor Goals' Free Prediction Game (£10k prize)
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    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    90
    Bet Builder
    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Grosvenor Sport is the bet site of Grosvenor Casinos - the UK's largest casino operator with over 50 land-based casinos. The sports betting site has a free goals prediction game with a £10k prize, weekly free bets and best odds guaranteed on racing.
  8. 'Sports Betting Operator of the Year' 2020 & 2022
    Official Betting Partner of Tottenham Hotspur FC
    Free to Play 'Free or 4' Predictor Game
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    not required
    Live Streaming
    Tooltip Is there live streaming of sporting events?
    Yes
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    Tooltip Gambling.com's rating of this betting site out of 100
    85
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    Tooltip Can you create your own personalised bets?
    Yes
    Cash Out
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    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Named after its founder way back in 1934, William Hill is now one of the world's biggest bookmaker brands and operates over 1400 betting shops throughout the UK.
  9. 9
    Ladbrokes Sports
    Established 2000
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    'Fanzone' - Betting Offers For Your Favourite Team
    #GetAPrice - Create Your Own Bet
    Free Football Score Prediction Game
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    Tooltip Gambling.com's rating of this betting site out of 100
    88
    Bet Builder
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    Yes
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Ladbrokes is one of the world’s leading betting companies with a heritage dating back to 1886 and betting shops across the UK and Ireland. This online bookmaker was named 'Football Sportsbook of the Year' in 2021.
  10. Global Betting Company With 12 Million Customers
    Sponsors 'Unibet Road to Cheltenham' Series
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    Tooltip Gambling.com's rating of this betting site out of 100
    90
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    Yes
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    Tooltip Can you cash out of bets before an event has finished?
    Yes
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    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Unibet have made a big splash in the UK with sponsorship of various teams and sporting events, including the Unibet Champion Hurdle at the Cheltenham Festival. Top National Hunt trainer Nicky Henderson and jockey Nico de Boinville are Unibet ambassadors and racing experts.
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    Betway boast various brand amabassadors including the likes of Robbie Keane, Kevin Pietersen and Katie Walsh. They also sponsor the Grade 1 Betway Queen Mother Champion Chase at the Cheltenham Festival.
  12. 12
    Karamba Sports
    Established 2005
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    Regular Money-Back Special Offers
    'Karamba Battle' Betting Tournaments
    ‘Karamboost’ Accumulator Boosts
    Bonus Code
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    not required
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    Our Rating
    Tooltip Gambling.com's rating of this betting site out of 100
    86
    Bet Builder
    Tooltip Can you create your own personalised bets?
    No
    Cash Out
    Tooltip Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Tooltip Refund or free bet when one selection in an accumulator lets the bet down
    No
    Karamba is a dual UK bookmaker and casino operator with a decent range of sports markets, plus live betting, cash out options and a handy 'Karambot' odds calculator.

Latest BGT 2023 Betting Odds

Our TV betting experts keep this page updated with BGT betting odds, so bookmark this page and check back regularly to keep up-to-date with the latest odds to win Britain’s Got Talent.

ContestantBest OddsBookmaker
Malakai Bayoh6/4William Hill
Ghetto Kids4/1BetVictor
Parkour Collective9/1William Hill
Amy Lou14/1William Hill
Cillian O'Connor16/1bet365
The Big Sing20/1William Hill
Nathan/Joanne20/1William Hill
Thomas Vu22/1bet365
Andrei Burton28/1bet365
Toy Toy Toy40/1bet365
The Pixiebelles50/1William Hill
Ichikawa Koikuchi150/1William Hill
Viggo Venn150/1William Hill
Cash Wallwork200/1William Hill

Best BGT Bookies Online

With so many online betting sites available in the UK, selecting the best BGT bookies can often be a challenge. 

That’s why we’re here. Our Britain’s Got Talent betting experts understand what makes a top betting site - so they test and review each online bookmaker, leaving no stone unturned.

Aside from competitive BGT betting odds and market coverage, we look at the quality of bonuses on offer, user-friendliness, mobile betting, security, licensing, unique betting features, and more. After considering all of the above elements, we have highlighted three of the best BGT betting sites below.

Ladbrokes

As one of the UK’s most recognisable betting brands, Ladbrokes has been around since 1886. With over 135 years of experience in the industry, it’s no surprise that Ladbrokes makes it onto our list of top BGT bookies.

Alongside excellent market coverage of popular and niche sports, Ladbrokes boasts an extensive 'TV & Specials' tab, where you will find markets for betting on Britain’s Got Talent.

You can also find I'm a Celebrity, The Apprentice and Eurovision betting markets, if you want to place a bet on other TV shows and competitions.

Ladbrokes can sometimes struggle to match the best odds around, but this online bookmaker is an industry leader when it comes to promotions, market coverage, and BGT betting options.

888sport

While it’s not the longest-established bookmaker on our list, don’t think you won’t find the same exceptional betting experience awaiting you from behind the iconic, orange-themed 888sport site.

There are numerous reasons why we've highlighted 888 on our top BGT betting sites list. There is a top-class mobile betting app available to download when you sign up to this betting site and 888sport free bets are in plentiful supply for both new and existing customers.

But when it comes to betting on Britain's Got Talent, we highlighted 888sport because of its broad market coverage, particularly when it comes to entertainment betting.

Alongside your favourite football, rugby, snooker, and horse racing markets, 888sport’s 'Novelty Bets' page offers all the latest TV and entertainment betting options, including Britain’s Got Talent.

888sport understands that betting doesn’t always have to be too serious - and crams its novelty betting hub full of just as many promos and competitive odds as its sports betting sections.

BetVictor

With roots dating back to 1946, BetVictor launched into the online realm in 1999 and has produced a great range of gambling products since.

What the site may lack in elaborate betting features, it more than makes up for with its BetVictor welcome offer, which gives new customers free bets that can be used across a wide range of sports and markets.

On BetVictor's website and dedicated betting app, you can place bets on Britain’s Got Talent through the 'Entertainment' betting tab.

If you fancy wagering on other thrilling novelty markets, including Strictly Come Dancing betting, Eurovision, Love Island and the X-Factor, you can do so at BetVictor.

Overall, the betting brand rolls out the red carpet for its entertainment bettors.

How to Bet on Britain’s Got Talent

For over 15 years, Britain’s Got Talent has delivered thrilling TV entertainment and produced some of the country’s top variety acts. Do Diversity, George Sampson, Lost Voice Guy, or Ashleigh and Pudsey ring a bell? If so, chances are you’re a big fan of the show, just like we are at Gambling.com.

The elimination-based talent competition has now firmly established itself in the heart of the nation, and the nation’s bettors, too.

While Britain’s Got Talent is exciting enough as it is, wagering on the competition can add even more enjoyment to the already action-packed event. Since the show is so popular in the UK, it also has a lot of coverage across the country’s top online bookies and betting apps, including those highlighted on this page.

If you’re new to the world of online betting and looking to place your first bet, you’ve come to the right place. Betting on Britain’s Got Talent 2023 is easy, and we’ve created a straightforward guide that will help you get started and wagering in no time.

Take a look at how to fill in a betting slip for Britain's Got Talent bets below.

  1. Select one of the highlighted Britain’s Got Talent betting sites on this page.
  2. Navigate to the 'register' or 'sign-up' buttons to begin the registration process.
  3. Input your personal info, including your name, date of birth, email, phone number, and address. Most sites then require you to create a unique username and password.
  4. Head to the cashier tab to fund your online betting account. After selecting your preferred banking option and entering your desired deposit amount, select 'deposit' to finalise the transaction.
  5. Now that you’ve funded your account, you can place your first bet. Navigate to the 'Entertainment', 'Specials' or 'TV and Novelty' markets and look through the available betting options.
  6. Select the act or market you wish to wager on, input the amount you want to stake and press 'confirm' to place your bet.
Established 1997
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
Yes
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..
Established 2001
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
No
No
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Established 2007
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
No
New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

How We Rank BGT Bookies

Our team of experts here at Gambling.com is made up of online betting veterans and Britain’s Got Talent fans. So, you can rest assured that we know what to look for with a BGT bookie, whether it's an established brand or one of the new betting sites to hit the UK gambling scene.

We go through every step of the online betting experience to provide the most comprehensive reviews and to guarantee our readers only have access to the best. Take a closer look at just some of the many elements our experts consider when ranking BGT bookies below.

Britain's Got Talent Odds 2023 - Choosing Your Bets

Before you start wagering on the competition, it’s essential to understand how Britain’s Got Talent betting odds work as each new stage of the contest brings new odds and betting opportunities.

The first stage of the competition is the audition phase, held several months before the show broadcasts and the live shows begin. During this stage, BGT odds have not yet been compiled and aren't available online.

However, it can be beneficial to pay attention during this stage and keep an eye out for any prominent acts that may advance to the semi-finals. Scoping out the competition and making your future predictions may help you secure a win.

Next come the live semi-finals and BGT final. The acts that make it to this stage of the competition must perform a new routine for the judging panel.

The voting control is put in the hands of the general public, who now have the power to decide which acts stay and which acts leave. At this stage, online bookmakers will begin posting betting odds.

You’ll now be able to place wagers on various BGT betting markets, such as the overall winner, the type of act to win, competitors that will advance, etc.

Britain’s Got Talent betting sites may display odds in several formats, but most novelty betting sites in the UK opt for a fractional format.

To give you a better idea of how this may look, take a look at some examples below from the 2020 Britain's Got Talent final.

Remember, every BGT bookie will offer slightly different odds. Therefore, your best bet is to shop around and compare the odds at our recommended sites before placing your wager.

Established 1997
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
Yes
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..
Established 2001
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
No
No
18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Established 2007
TV/Awards/Music Betting
Politics Betting
Yes
Yes
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
Yes
No
New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

BGT Betting Tips & Strategy

Having watched many Britain's Got Talent series over the years, we've come up with a solid collection of betting strategies and tips. Hopefully, these tried and tested pointers will improve your betting approach and take your wagering to the next level.


Read More: Cash in on your politics knowledge at our recommended political betting sites


Britain’s Got Talent Betting Markets

There’s much more to betting on Britain’s Got Talent than simply predicting the competition’s overall winner. That’s just the tip of the BGT betting iceberg. In fact, our recommended betting operators often offer a wide range of betting options, including the below.

Britain’s Got Talent Show Format & Competition History

As a part of the global 'Got Talent' franchise, Britain’s Got Talent was created by Simon Cowell and initially premiered in 2007.

Since its inception, the now-legendary UK talent competition has enjoyed highly favourable ratings and a loyal fanbase.

Presented by iconic TV duo Ant and Dec, the elimination-based national talent contest broadcasts on ITV annually from late spring to early summer.

Contestants perform in the initial audition rounds to a panel of judges in the hopes of making it to the televised live shows. Simon Cowell, Amanda Holden, Alesha Dixon, and David Walliams have made up the show's judging panel since 2012.

In the live semi-final and finals, as well as performing for the judges, acts must also make an impression on the voting public, who now have a more significant say on who will advance or be eliminated.

The competition culminates in the Britain’s Got Talent’s live final, with the winner claiming a cash prize and getting the opportunity to perform at the Royal Variety Performance.

Acts partaking in Britain’s Got Talent 2023 can win a massive £250,000. Previous noteworthy winners include dog trick act Ashleigh and Pudsey, dance group Diversity, break-dancer George Sampson, and BGT’s most recent winner, comedian Axel Blake.

But when is BGT 2023? After a brief hiatus in 2021 due to the coronavirus pandemic, Britain's Got Talent returned to ITV last year. Britain’s Got Talent’s 16th season commenced on Saturday 16th April 2023 and will continue to air every Saturday and Sunday night on ITV1 for the next few months.

You may also be wondering how to apply for Britain’s Got Talent. Simply visit the official ITV website and head to the 'BGT Auditions' page. While you can no longer register for the 2023 competition, applications are now open for Britain’s Got Talent’s 17th season, which will take place in 2024.

Previous Britain’s Got Talent Winners

YearSeriesWinnerAct
202215Axel BlakeComedian
2021Cancelled due to COVID-19  
202014Jon CourtenayComedic Pianist
201913Colin ThackerySinger
201812Lost Voice GuyComedian
201711Tokio MyersPianist
201610Richard JonesMagician
20159Jules O'Dwyer & MatisseDog Dancing Act
20148CollabroBoyband
20137AttractionShadow Theatre Group
20126Ashleigh and PudseyDog Trick Act
20115Jai McDowallSinger
20104SpelboundGymnastics Troupe
20093DiversityDance Group
20082George SampsonBreakdancer

Britain’s Got Talent Betting – The Final Word

With Britain’s Got Talent making its way back onto our screens for another highly-anticipated season, now is as good a time as any to find a top BGT bookmaker and bet on the competition. Whether you wish to bet with or against the odds this year, you’re sure to find plenty of enjoyment and excitement at our highlighted betting sites.

So, now you’re armed to the teeth with Britain’s Got Talent betting knowledge, all that’s left is to visit one of our recommended BGT bookies below and grab a generous welcome offer!

FAQ


After a brief hiatus in 2021 due to the coronavirus pandemic, Britain's Got Talent returned to ITV last year. The 2023 competition kicked off on Saturday, 15th April, and will appear on our screens every Saturday and Sunday night for the next couple of months.

Absolutely yes! You’ve come to the right place if you’re looking to wager on Britain’s Got Talent. Our dedicated team of experts have compiled the top UK BGT betting sites right here on this page. Take a look through our recommended online bookmakers and place your bets today.

You can place a range of bets on Britain’s Got Talent, including wagering on the overall winner, a specific act reaching the finals or the semi-finals, the type of entrant that will win the competition, the top three competitors, and more.

If you’re looking to claim free bets for wagering on Britain’s Got Talent, take a look at our recommended BGT betting sites. Our experts have highlighted the sites with the best bonuses, which give free bets to both new and existing customers for betting on Britain's Got Talent.

There are several great betting sites that are perfect for betting on Britain’s Got Talent, such as Ladbrokes, 888sport, and BetVictor. While each site offers incredible specials and entertainment markets, you will also get competitive odds, excellent mobile capabilities, and more.

Authors

Contributors

Hi, I'm Dean Ryan

"A passionate sports betting expert and journalist with over 15 years spent in the gambling industry."

Interests
  • Sports Betting Sites
  • Odds Compiling
  • Horse Racing

Reviewer since June 2016

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