Love Island 2024 Betting

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Love Island is one of the most exciting TV shows to bet on, so our experts have listed the betting sites with the best Love Island odds and top free bet offers to make Love Island betting straightforward and simple.

If you think Love Island bets are 'a bit of you', discover our top tips and claim a sign up offer from one of our recommended bookies.

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Latest Love Island 2024 Betting Odds

Most novelty betting sites introduce Love Island odds shortly after the first programme of the series is over.

Love Island winner odds then fluctuate throughout the season, with eliminations, new couples, and the general public’s reaction affecting them.

Therefore, we keep this page updated regularly with the latest odds as soon as they become available. Bookmark this page and visit it regularly if you want to stay up to date. 

Love Island Odds Explained

We know you’re buzzing to 'crack on' and place some thrilling Love Island bets. But before you get started, you’ll need to understand how Love Island odds work.

Let’s take 2021’s Love Island odds as an example. Liam Reardon and Millie Court were favoured to win the competition at odds of 4/6 (1.667 in decimal odds).

If you wagered £10 on the duo, you would have received a £16.67 total payout when they won (profit of £6.67 + your stake).

Prices can shift in an instant, so it’s essential to keep an eye on the competition to stay on top of the latest Love Island odds.

For example, in 2021, betting apps had installed Liberty Poole and Jake Cornish as the early favourites .

After the duo’s shock exit on Day 31 following their split, the odds drastically changed, so it would have paid to look further down the list at less-fancied couples when placing your Love Island bets.

How to Make The Most of Love Island Odds

At the end of the day, the last thing you want is to be 'mugged off' or caught out by Love Island betting odds.

Your best bet is to add value to your wagers by paying attention to this year’s contestants and not always going for the favourites.

Identifying potential long-shot winners early on and gauging the general public’s opinions from the get-go can help you make the most of Love Island betting odds.

You can then (hopefully) place profitable Love Island bets at the sites with the most competitive odds and widest range of markets.

Key Factors That Affect The Odds

With Love Island 2024 running for an extended 10 weeks, there’s plenty of opportunity for the TV show’s odds to fluctuate.

Love Island packs tons of drama, excitement, romance, and spectacle into each series. Equally, throughout the course of the competition, several crucial factors can significantly influence the betting odds. Contestants dumped from the villa, re-coupling, Casa Amor and surprise new islanders can all affect Love Island odds.

Most Love Island bookies will assess the viewing public's opinions by taking reactions to the show on social media and the public’s general attitudes toward contestants into account.

For example, 2021’s victors Liam Reardon and Millie Court were 4/6 favourites going into the final show of the competition. Similarly, 2020’s champions Paige Turley and Finn Tapp had the lowest odds of 6/5 just before the end of that season.

Still, the show has seen several surprise results, so it is possible to beat the bookies. 2019 winners Amber Gill and Greg O’Shea beat fan favourites Tommy Fury and Molly Mae Hague to the crown in a surprising turn of events.

Ultimately, if you’re wagering on Love Island this year, remember that it is a gamble. Understand the key factors that affect the odds, however, and yoy'll have an advantage.

More TV Betting: Bet on Britain's Got Talent

How to Bet on Love Island

It's true that betting for Love Island adds plenty of thrill and anticipation to an already action-packed event. But did you know that it’s also incredibly simple?

To place Love Island bets at the best new betting sites, follow our step-by-step guide below.

  1. Browse through our recommended Love Island betting sites.
  2. Once you’ve selected a betting site, click on the 'visit site' option.
  3. Enter your personal information, including your name, DOB, address, phone number, and email address.
  4. Create a unique username and password.
  5. Some bookmakers may ask you to verify your online betting account at this stage, while others may wait until you wish to withdraw winnings. Make sure you have a copy of your photo ID or passport ready. Upload your proof of identity to the betting site to verify your account.
  6. To fund your account, head to the 'deposit' or 'cashier' section. Select your preferred payment method, input your desired deposit amount, and finalise the transaction.
  7. If the site offers a welcome bonus with free bets, it should automatically credit this to your account. Make sure you read the T&Cs of the offer to know exactly what you’re in for.
  8. Head to the 'Entertainment', 'Novelty', 'Specials' or 'TV Betting' tabs to find Love Island odds (name of section will vary depending on the bookie).
  9. Scroll through the markets and browse the Love Island odds available
  10. Click the odds to add them to your bet slip, input the amount you wish to stake, and hit 'confirm' to place your bet!

Read More: Our recommended specials bookies also offer top political betting options 

Love Island Betting Markets

Throughout the past few years, Love Island has grown hugely popular among viewers and bettors alike to become one of the UK’s top reality TV shows.

Therefore, the number of Love Island betting markets available to punters has also increased. You can find a wide variety of betting options at all the top Love Island bookies, including the most common markets below.

Best Love Island Bookies Online

With so many betting sites available, selecting the best Love Island bookie for you can often be tricky. But don’t worry – we’ve done the hard work, so you don’t have to. Our betting experts understand that a lot goes into ranking the best operators, so our in-depth reviews of each site leave no stone unturned.

We’ve compiled a list of the best Love Island bookmakers with excellent market coverage, bonuses, free bets, innovative features, and more.

If you’re ready to bet on the Love Island winner, 'crack on' below and uncover’s top three picks.


You will find an exceptional online betting experience at 888sport, even though it isn’t the longest-established betting site on our list.

This bookmaker relies on its almost 15 years of experience to deliver immersive betting features, a comprehensive collection of promotions, and an excellent array of sports and markets.

All the latest novelty and entertainment betting options are available, including Love Island.

Read our in-depth review of 888sport and find out how to claim 888sport free bets


With over 135 years in the gambling industry, Ladbrokes is one of the UK’s oldest and most recognisable betting brands.

The desktop site may be a little cluttered, but with excellent mobile capabilities, including a dedicated sports betting app, Love Island bettors are well looked-after.

Alongside a great range of Love Island bets, you can find excellent market coverage of both popular and niche sports.

Get the lowdown on how to claim Ladbrokes free bets in our dedicated Ladbrokes review

Paddy Power

Founded in 1988, this Irish bookmaker has become one of the top high street and online betting operators.

Famous for its competitive odds, bet builder feature, and extensive market coverage, Paddy Power started accepting online wagers in 2000.

It's hard to find fault with this bookmaker, although you might prefer the layout and style of the Ladbrokes and 888sport betting apps.

On the plus side, Paddy Power is one of the very best sites for TV and entertainment betting on the likes of Love Island.

Find out all about Paddy Power's betting offering and Paddy Power free bets 

What Makes a Top Love Island Betting Site?

Our team of experts at contains TV betting veterans and Love Island connoisseurs. We know just what to look out for when recommending the top Love Island bookies. Our experts separate the 'peng sorts' from the 'muggy melts', so you don’t have to.

With a strict review process and key criteria in mind, we go through every step of the betting experience to ensure our readers only have access to the best betting sites around. Here is a closer look at some of the elements we consider when ranking Love Island betting sites.

Strategy Tips – How to Bet on The Love Island Winner

Due to the explosive nature of Love Island, betting odds from top UK bookmakers can shake up at any moment. And while we can’t guarantee the overall winner of Love Island, we can give you our best strategies for placing smarter bets.

Love Island Betting History

While the reality TV show initially aired on ITV in the mid-2000s as a full celebrity version, betting on Love Island became more popular in 2015 with the show’s revival.

Many online bookmakers already offered TV betting options, with I'm a Celebrity betting and Britain's Got Talent betting surging in popularity.

Love Island has become an important addition to the TV betting sphere and because of this, more Love Island markets have been added in recent years.

Established 2001
TV/Awards/Music Betting
Politics Betting
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
#ad. 18+. Gamble Responsibly. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Established 2007
TV/Awards/Music Betting
Politics Betting
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
#ad. 18+. Gamble Responsibly. New customers. Max £10 (exc. PayPal). 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply.
Established 2003
TV/Awards/Music Betting
Politics Betting
Manager Sack Race Betting
Acca Insurance - Y/N Tooltip Refund or free bet when one selection in an accumulator lets the bet down
#ad. 18+. Gamble Responsibly. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

What Happened to Former Love Island Stars?

So, now we’re all clued up about the show’s history, but what became of its hopeful contestants? Who went on to pave successful careers, and who managed to find everlasting love in the villa?

2016 winners Nathan Massey and Cara De La Hoyde are proof of the latter. The pair married in 2019 and have two children together.

Yet, they are not the only couple to find love in the warm Mallorca sun. Despite finishing in second place, Tommy Fury and Molly Mae Hague have remained strong since their season in 2019.

In fact, Molly Mae is arguably one of the most successful Love Island stars to date. With millions of followers on social media and an equally impressive £2+ million net worth, it’s clear that winning Love Island can be just the beginning for some of these stars.

2017 winner Amber Davies’ relationship with fellow victor Kem Cetinay didn’t last, but she is just as successful as her co-stars. Since appearing on the show, Amber has starred in several West End musicals, including 9 to 5 and Bring It On!

Kem has also seen plenty of success since his stint on the competition. He is now the official host of the Love Island podcast and a presenter on ITV’s This Morning show.

Get to Know Love Island Terminology

Previous Love Island Winners

2022Love IslandDavide Sanclimenti and Ekin-Su Culculoglu
2021Love IslandLiam Reardon and Millie Court
2020Love Island WinterPaige Turley and Finn Tapp
2019Love IslandGreg O’Shea and Amber Gill
2018Love IslandJack Fincham and Dani Dyer
2017Love IslandKem Cetinay and Amber Davies
2016Love IslandNathan Massey and Cara De La Hoyde
2015Love IslandJessica Hayes and Max Morley
2006Celebrity Love IslandBianca Gascoigne and Calum Best
2005Celebrity Love IslandJayne Middlemiss and Fran Cosgrave

Love Island 2024 Betting – The Final Word

If you think betting on Love Island is for you, you’re in the right place. Now that you’re armed to the teeth with all the latest Love Island odds, knowledge, and betting tips, all that’s left to do is visit one of the best TV betting sites below to claim Love Island free bets.


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Dean Ryan

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