Love Island 2023 Betting

Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology. More Less

1. 1

   

   Established 1997

   More Details

   Bet £10 Get £30 + 88 Bonus Spins

   Visit Site

   

   

   

   

   

   

   

   

   
   Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply.. - Full Terms Apply
   Free 'Up For 8' Football Prediction Game

   Live Streaming of all UK & Irish Racing

   'Acca Club' With Loyalty Free Bets

   Bonus Code

   The code required to claim this sign-up bonus (if any)

   not required

   Live Streaming

   Is there live streaming of sporting events?

   Yes

   Our Rating

   Gambling.com's rating of this betting site out of 100

   88

   Bet Builder

   Can you create your own personalised bets?

   Yes

   Cash Out

   Can you cash out of bets before an event has finished?

   Yes

   Acca Insurance

   Refund or free bet when one selection in an accumulator lets the bet down

   Yes

   888sport offers a wide range of sports betting markets, combined with regular enhanced specials and an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).

   888 Betting Review
2. 2

   

   Established 2002

   More Details

   Bet £5, Get £20 in Free Bets

   Visit Site

   

   

   

   

   

   

   
   18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. - Full Terms Apply
   Free Tickets & Perks With 'Coral Racing Club'

   Football & Racing 'Super Series' Predictor Games

   'Beaten by a Length' Free Bets

   Bonus Code

   The code required to claim this sign-up bonus (if any)

   not required

   Live Streaming

   Is there live streaming of sporting events?

   Yes

   Our Rating

   Gambling.com's rating of this betting site out of 100

   85

   Bet Builder

   Can you create your own personalised bets?

   Yes

   Cash Out

   Can you cash out of bets before an event has finished?

   Yes

   Acca Insurance

   Refund or free bet when one selection in an accumulator lets the bet down

   Yes

   Coral has been a fixture of the UK betting scene for nearly 100 years. This respected bookie is home to prediction games for racing and football with big cash prizes - and the 'Coral Racing Club' gives punters the chance to win tickets and meet trainers.

   Coral Betting Review
3. 3

   

   Established 2008

   More Details

   Bet £10, Get £30 in Free Bets

   Visit Site

   

   

   

   

   

   

   

   

   
   18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad - Full Terms Apply
   'Sports Betting Operator of the Year' 2020 & 2022

   Official Betting Partner of Tottenham Hotspur FC

   Free to Play 'Free or 4' Predictor Game

   Bonus Code

   The code required to claim this sign-up bonus (if any)

   not required

   Live Streaming

   Is there live streaming of sporting events?

   Yes

   Our Rating

   Gambling.com's rating of this betting site out of 100

   85

   Bet Builder

   Can you create your own personalised bets?

   Yes

   Cash Out

   Can you cash out of bets before an event has finished?

   Yes

   Acca Insurance

   Refund or free bet when one selection in an accumulator lets the bet down

   Yes

   Named after its founder way back in 1934, William Hill is now one of the world's biggest bookmaker brands and operates over 1400 betting shops throughout the UK.

   William Hill Betting Review
4. 4

   

   Established 2000

   More Details

   Bet £5, Get £20 in Free Bets

   Visit Site

   

   

   

   

   

   

   

   

   
   18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. - Full Terms Apply
   'Fanzone' - Betting Offers For Your Favourite Team

   #GetAPrice - Create Your Own Bet

   Free Football Score Prediction Game

   Bonus Code

   The code required to claim this sign-up bonus (if any)

   not required

   Live Streaming

   Is there live streaming of sporting events?

   Yes

   Our Rating

   Gambling.com's rating of this betting site out of 100

   88

   Bet Builder

   Can you create your own personalised bets?

   Yes

   Cash Out

   Can you cash out of bets before an event has finished?

   Yes

   Acca Insurance

   Refund or free bet when one selection in an accumulator lets the bet down

   Yes

   Ladbrokes is one of the world’s leading betting companies with a heritage dating back to 1886 and betting shops across the UK and Ireland. This online bookmaker was named 'Football Sportsbook of the Year' in 2021.

   Ladbrokes Betting Review

All Sites

© PA

James Leyfield

5 min read

Love Island Odds 2023: Molly And Mitchel Favourites Ahead Of Series 10 Launch

Gambling.com analyses the odds on who will be crowed king and queen of summer Love Island.

4 days ago

© PA

James Leyfield

3 min read

Next Love Island Host Odds: Maya Jama Favourite To Land The Gig

Love Island is in need of a new host and we've looked at who could take over from Laura Whitmore.

9 months ago

Latest Love Island 2023 Betting Odds

Most novelty betting sites introduce Love Island odds shortly after the first programme of the series is over.

Love Island winner odds then fluctuate throughout the season, with eliminations, new couples, and the general public’s reaction affecting them.

Therefore, we keep this page updated regularly with the latest odds as soon as they become available. Bookmark this page and visit it regularly if you want to stay up to date. 

Love Island Odds Explained

We know you’re buzzing to 'crack on' and place some thrilling Love Island bets. But before you get started, you’ll need to understand how Love Island odds work.

Let’s take 2021’s Love Island odds as an example. Liam Reardon and Millie Court were favoured to win the competition at odds of 4/6 (1.667 in decimal odds).

If you wagered £10 on the duo, you would have received a £16.67 total payout when they won (profit of £6.67 + your stake).

Prices can shift in an instant, so it’s essential to keep an eye on the competition to stay on top of the latest Love Island odds.

For example, in 2021, betting apps had installed Liberty Poole and Jake Cornish as the early favourites .

After the duo’s shock exit on Day 31 following their split, the odds drastically changed, so it would have paid to look further down the list at less-fancied couples when placing your Love Island bets.

How to Make The Most of Love Island Odds

At the end of the day, the last thing you want is to be 'mugged off' or caught out by Love Island betting odds.

Your best bet is to add value to your wagers by paying attention to this year’s contestants and not always going for the favourites.

Identifying potential long-shot winners early on and gauging the general public’s opinions from the get-go can help you make the most of Love Island betting odds.

You can then (hopefully) place profitable Love Island bets at the sites with the most competitive odds and widest range of markets.

Key Factors That Affect The Odds

With Love Island 2023 running for an extended 10 weeks, there’s plenty of opportunity for the TV show’s odds to fluctuate.

Love Island packs tons of drama, excitement, romance, and spectacle into each series. Equally, throughout the course of the competition, several crucial factors can significantly influence the betting odds. Contestants dumped from the villa, re-coupling, Casa Amor and surprise new islanders can all affect Love Island odds.

Most Love Island bookies will assess the viewing public's opinions by taking reactions to the show on social media and the public’s general attitudes toward contestants into account.

For example, 2021’s victors Liam Reardon and Millie Court were 4/6 favourites going into the final show of the competition. Similarly, 2020’s champions Paige Turley and Finn Tapp had the lowest odds of 6/5 just before the end of that season.

Still, the show has seen several surprise results, so it is possible to beat the bookies. 2019 winners Amber Gill and Greg O’Shea beat fan favourites Tommy Fury and Molly Mae Hague to the crown in a surprising turn of events.

Ultimately, if you’re wagering on Love Island this year, remember that it is a gamble. Understand the key factors that affect the odds, however, and yoy'll have an advantage.

More TV Betting: Bet on Britain's Got Talent

How to Bet on Love Island

It's true that betting for Love Island adds plenty of thrill and anticipation to an already action-packed event. But did you know that it’s also incredibly simple?

To place Love Island bets at the best new betting sites, follow our step-by-step guide below.

1. Browse through our recommended Love Island betting sites.
2. Once you’ve selected a betting site, click on the 'visit site' option.
3. Enter your personal information, including your name, DOB, address, phone number, and email address.
4. Create a unique username and password.
5. Some bookmakers may ask you to verify your online betting account at this stage, while others may wait until you wish to withdraw winnings. Make sure you have a copy of your photo ID or passport ready. Upload your proof of identity to the betting site to verify your account.
6. To fund your account, head to the 'deposit' or 'cashier' section. Select your preferred payment method, input your desired deposit amount, and finalise the transaction.
7. If the site offers a welcome bonus with free bets, it should automatically credit this to your account. Make sure you read the T&Cs of the offer to know exactly what you’re in for.
8. Head to the 'Entertainment', 'Novelty', 'Specials' or 'TV Betting' tabs to find Love Island odds (name of section will vary depending on the bookie).
9. Scroll through the markets and browse the Love Island odds available
10. Click the odds to add them to your bet slip, input the amount you wish to stake, and hit 'confirm' to place your bet!

Read More: Our recommended specials bookies also offer top political betting options 

Love Island Betting Markets

Throughout the past few years, Love Island has grown hugely popular among viewers and bettors alike to become one of the UK’s top reality TV shows.

Therefore, the number of Love Island betting markets available to punters has also increased. You can find a wide variety of betting options at all the top Love Island bookies, including the most common markets below.

• Winning Couple: The most popular market, this wager involves you predicting the competition’s winning couple. Ultimately, this is what Love Island is all about, with islanders coupling and competing for the crown and the grand £50,000 prize.
• Top Male/Female: Instead of predicting the show’s winning pair, you can stake your funds on an individual islander snatching the crown. If you’ve identified a particular fan-favourite contestant who is not yet with the right partner, this may be the best bet for you.
• Next To Be Eliminated: While the general public typically determines who stays and who leaves, islanders occasionally have the power to make that decision. Multiple competitors are dumped from the villa every week, so you can wager on who will exit the competition next with this bet.

Best Love Island Bookies Online

With so many betting sites available, selecting the best Love Island bookie for you can often be tricky. But don’t worry – we’ve done the hard work, so you don’t have to. Our betting experts understand that a lot goes into ranking the best operators, so our in-depth reviews of each site leave no stone unturned.

We’ve compiled a list of the best Love Island bookmakers with excellent market coverage, bonuses, free bets, innovative features, and more.

If you’re ready to bet on the Love Island winner, 'crack on' below and uncover Gambling.com’s top three picks.

888sport

Established 1997

888 Betting Bonus

Bet £10 Get £30 + 88 Bonus Spins

Visit Site

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..

You will find an exceptional online betting experience at 888sport, even though it isn’t the longest-established betting site on our list.

This bookmaker relies on its almost 15 years of experience to deliver immersive betting features, a comprehensive collection of promotions, and an excellent array of sports and markets.

All the latest novelty and entertainment betting options are available, including Love Island.

Read our in-depth review of 888sport and find out how to claim 888sport free bets

Ladbrokes

Established 2000

Ladbrokes Betting Bonus

Bet £5, Get £20 in Free Bets

Visit Site

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

With over 135 years in the gambling industry, Ladbrokes is one of the UK’s oldest and most recognisable betting brands.

The desktop site may be a little cluttered, but with excellent mobile capabilities, including a dedicated sports betting app, Love Island bettors are well looked-after.

Alongside a great range of Love Island bets, you can find excellent market coverage of both popular and niche sports.

Get the lowdown on how to claim Ladbrokes free bets in our dedicated Ladbrokes review

Paddy Power

Established 1997

888 Betting Bonus

Bet £10 Get £30 + 88 Bonus Spins

Visit Site

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..

Founded in 1988, this Irish bookmaker has become one of the top high street and online betting operators.

Famous for its competitive odds, bet builder feature, and extensive market coverage, Paddy Power started accepting online wagers in 2000.

It's hard to find fault with this bookmaker, although you might prefer the layout and style of the Ladbrokes and 888sport betting apps.

On the plus side, Paddy Power is one of the very best sites for TV and entertainment betting on the likes of Love Island.

Find out all about Paddy Power's betting offering and Paddy Power free bets 

What Makes a Top Love Island Betting Site?

Our team of experts at Gambling.com contains TV betting veterans and Love Island connoisseurs. We know just what to look out for when recommending the top Love Island bookies. Our experts separate the 'peng sorts' from the 'muggy melts', so you don’t have to.

With a strict review process and key criteria in mind, we go through every step of the betting experience to ensure our readers only have access to the best betting sites around. Here is a closer look at some of the elements we consider when ranking Love Island betting sites.

• Number of Love Island Betting Markets: From outright winner bets to next elimination wagers and even accumulator bets, you’ve got plenty of options awaiting you at our highlighted Love Island bookies.
• Competitive Love Island Odds: Punters naturally want bang for their buck and our recommended bookmakers provide the most generous Love Island odds.
• Bonuses & Free Bets: Love Island free bets and betting offers can really boost your bankroll. You will find a variety of promotions at the best Love Island betting sites.
• Safety & Security: To put it simply, only the most reputable Love Island betting operators make it onto our list of recommendations. If a bookmaker doesn’t adhere to stellar security practices and responsible gambling protocols, you won’t find it here at Gambling.com. All of our recommendations hold a licence from a reputable gambling authority like the UK Gambling Commission.
• Mobile Love Island Betting Options: With years of experience in the online betting industry, our experts understand that punters value the flexibility and convenience of gambling on the go. Therefore, all our Love Island betting sites provide top-notch mobile offerings, including optimised mobile browser sites and native betting apps.
• Quality of Customer Support: Solid customer support channels serve as a backbone to most online bookmakers. You can find friendly and professional staff through live chat, email, and even telephone support at the best Love Island bookies.
• Number of Payment Options: Whether you value the popularity of debit cards, the speed of e-wallets, or the anonymity of prepaid cards, you’ll find a great range of payment methods at our highlighted Love Island betting sites.

Strategy Tips – How to Bet on The Love Island Winner

Due to the explosive nature of Love Island, betting odds from top UK bookmakers can shake up at any moment. And while we can’t guarantee the overall winner of Love Island, we can give you our best strategies for placing smarter bets.

• Promotions: To compete with other sites, Love Island bookies have welcome offers and promotions to attract prospective punters. Take advantage of Love Island free bets, deposit bonuses, and other offers to boost your bankroll for Love Island bets.
• Research: Doing your homework and looking at previous seasons’ odds can help you place better-informed Love Island bets. For example, couples who have spent more time in the villa often have a greater chance of reaching the final. On the other hand, troublemakers who cause problems among islanders are often disliked by the public and other contestants.
• Odds: Remember – don’t put all your eggs in one basket when comparing Love Island betting sites. Take a look through our recommended bookmakers and shop around for the best Love Island odds. Even a small difference in odds can make a big difference to your bets.

Love Island Betting History

While the reality TV show initially aired on ITV in the mid-2000s as a full celebrity version, betting on Love Island became more popular in 2015 with the show’s revival.

Many online bookmakers already offered TV betting options, with I'm a Celebrity betting and Britain's Got Talent betting surging in popularity.

Love Island has become an important addition to the TV betting sphere and because of this, more Love Island markets have been added in recent years.

Established 1997

TV/Awards/Music Betting

Politics Betting

Yes

Yes

Manager Sack Race Betting

Acca Insurance - Y/N Refund or free bet when one selection in an accumulator lets the bet down

Yes

Yes

Visit Site

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..

Established 2001

TV/Awards/Music Betting

Politics Betting

Yes

Yes

Manager Sack Race Betting

Acca Insurance - Y/N Refund or free bet when one selection in an accumulator lets the bet down

No

No

Visit Site

18+. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.

Established 2007

TV/Awards/Music Betting

Politics Betting

Yes

Yes

Manager Sack Race Betting

Acca Insurance - Y/N Refund or free bet when one selection in an accumulator lets the bet down

Yes

No

Visit Site

New customers. Max £10. 200% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply. 18+. BeGambleAware.org

What Happened to Former Love Island Stars?

So, now we’re all clued up about the show’s history, but what became of its hopeful contestants? Who went on to pave successful careers, and who managed to find everlasting love in the villa?

2016 winners Nathan Massey and Cara De La Hoyde are proof of the latter. The pair married in 2019 and have two children together.

Yet, they are not the only couple to find love in the warm Mallorca sun. Despite finishing in second place, Tommy Fury and Molly Mae Hague have remained strong since their season in 2019.

In fact, Molly Mae is arguably one of the most successful Love Island stars to date. With millions of followers on social media and an equally impressive £2+ million net worth, it’s clear that winning Love Island can be just the beginning for some of these stars.

2017 winner Amber Davies’ relationship with fellow victor Kem Cetinay didn’t last, but she is just as successful as her co-stars. Since appearing on the show, Amber has starred in several West End musicals, including 9 to 5 and Bring It On!

Kem has also seen plenty of success since his stint on the competition. He is now the official host of the Love Island podcast and a presenter on ITV’s This Morning show.

Get to Know Love Island Terminology

• Mugging Off: A term that suggests a contestant is not being entirely truthful to another about feelings and intentions of a romantic sense.
• Coupling Up: Two contestants commit to being in a couple rather than just checking out their options. Contestants must couple up to remain on the show, so this is often forced even if it isn’t amicable.
• Type On Paper: A term used to describe a contestant’s usual preference for a romantic partner. For example, if someone isn’t 'my type on paper', it is unlikely the pair will couple up.
• Doing Bits: A term used to politely describe romantic liaisons without disclosing unsavoury details.
• Boyfriend/Girlfriend: As they suggest, the terms are easy to understand. But, in Love Island parlance, this is a serious commitment and far beyond merely 'coupling up'.
• Bev/Bevvy: Introduced during Love Island 2019 by contestant Lucie Donlan, ‘bev’ or ‘bevvy’ refers to an attractive male. The phrase, however, was quickly dismissed by Love Island fans on social media as an attempt at trend-setting.
• Get to know him/her: A Love Island contestant will often use the phrase 'get to know him/her' tosignal their intent to pursue another islander romantically. Typically, several one-to-one chats will ensue after Islanders use this phrase.

Previous Love Island Winners

Love Island 2023 Betting – The Final Word

If you think betting on Love Island is for you, you’re in the right place. Now that you’re armed to the teeth with all the latest Love Island odds, knowledge, and betting tips, all that’s left to do is visit one of the best TV betting sites below to claim Love Island free bets.

Established 1997

888 Betting Bonus

Bet £10 Get £30 + 88 Bonus Spins

Visit Site

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..

Established 1997

888 Betting Bonus

Bet £10 Get £30 + 88 Bonus Spins

Visit Site

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Extra Spins must be claimed within 7 days and expires after 14 days • Bonus Extra Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Extra Spins, you’ll first have to use all of them • T&Cs apply..

Established 2000

Ladbrokes Betting Bonus

Bet £5, Get £20 in Free Bets

Visit Site

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.