New Jersey Attorney General and NJDGE Launch $300K Responsible Gaming Initiative

The 2024 NCAA Tournament is in full swing, and March also represents Problem Gambling Awareness Month. Just before the launch of the tournament, New Jersey Attorney General Matthew J. Platkin announced a statewide initiative to raise awareness of the resources the Garden State offers to those battling gambling problems. 

In a press release about the campaign, it was revealed that Whippany-based Marketsmith will oversee the campaign, which amounts to about $300,000. Marketsmith will be advised by the NJOAG and the New Jersey Division of Gaming Enforcement. 

Platkin stated that the state has an obligation to provide resources for itself and that the campaign will bring to light the resources available. He said this in a lengthy quote in the press release: 

“As we learn more and more about the effects of problem gambling, especially following the legalization of sports wagering, we have an obligation to provide resources and support to the public on responsible gaming,” said Attorney General Platkin.

Per the National Council on Problem Gambling, about 1% of the US population is considered a problem gambler. That’s more than 3.3 million people, per the United States population counter at Census.gov. 

“Legalization has moved gambling out of the shadows, and for most people, legalized gaming does not create a health issue,” said Attorney General Platkin. “However, it is incumbent upon us to provide stronger solutions for those who do struggle with gambling, whether that means through comprehensive prevention and support strategies, such as our responsible gaming initiatives, or stronger treatment and recovery services for problem gamblers.”

Additionally, New Jersey wants players to be aware of unregulated/offshore betting sites. While you can bet there, they don’t come with the same responsible gaming measures that legalized and vetted online gambling sites have in the state and across the United States. Sites in the United States offer services like self-exclusion, rest periods, limits on deposits, play time, and spending, and more. 

The state is encouraging players to “vet before they bet.” 

Find our full list of legal NJ online casinos.