NFL Super Bowl Betting 2023

How to Place Super Bowl Bets

If you have not yet registered with an online bookmaker, you will need to sign up before placing your Super Bowl bets. This process is straightforward and highly secure at any of the bookies and betting apps highlighted on this page.

1. First, you have to fill out a few basic details including your name, date of birth, postal address and mobile number.
2. You also need to create a username and password before agreeing to some terms and conditions.
3. You will then have the option to set a deposit limit to help with responsible gambling.
4. You may then be prompted to claim a Super Bowl betting bonus, which will usually need a deposit to activate.
5. You can choose from options such as debit cards, e-wallets or Apple Pay, with the same method generally recommended when withdrawing funds.
6. Verify your identity by sending photo ID (this is a good sign as it shows a site is licensed and takes security seriously).
7. Navigate to the NFL/American football section by choosing from the list of sports that will usually run down the left-hand side of your screen.
8. Tap the odds for the market you wish to bet on and place your Super Bowl bets!

Super Bowl Betting Odds

It's worth comparing Super Bowl odds across a number of different bookmakers in order to avail of the best prices.

If you have an early fancy for the Super Bowl - before the start of the regular season, during the season, or even during the playoffs - you can find outright Super Bowl odds all year round. It can pay to take these early odds as the one-off nature of NFL playoff matchups can lead to unpredictability.

For example, the St Louis Rams were crowned NFL champions in 2000, having been priced at 150/1 in pre-season outright Super Bowl odds. As recently as 2022, the Cincinnati Bengals had 125/1 odds before the season started and only fell at the final hurdle to the LA Rams.

When the NFC and AFC champions are crowned each year, you'll be able to access Super Bowl odds for the game itself, which will come with hundreds of Super Bowl betting markets. These include game odds, individual player props, team props and much more besides.

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Best Super Bowl Betting Sites

Some online betting sites offer far greater coverage of the NFL than others. You want your chosen Super Bowl betting site to deliver comprehensive market coverage, Super Bowl betting promotions, free bets and a stellar in-play betting service.

A slick mobile betting app is also a big bonus, or indeed a top-notch mobile betting site that works in the same way as an app. Customer support must be attentive and helpful, while you should always look for Super Bowl betting sites that are licensed and regulated by a respected gambling authority such as the UK Gambling Commission.

Below are some of our recommended sites for Super Bowl bets.

📱 888sport - Top Super Bowl Betting App

Established 1997

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888sport is the official betting partner of the NFL in the UK and Ireland, so it should come as no surprise that this site offers plenty of NFL betting options. The market coverage offered by 888 is second-to-none for Super Bowl bets. This top bookie, originally renowned as one of the first thriving online casinos, also runs unique Super Bowl betting specials and promotions.

888sport's welcome bonus could perhaps be a little more juicy, but really that's nit-picking. In truth this is an NFL bettor's paradise, which even has an NFL blog covering Super Bowl tips, previews and predictions. The 888sport app is also one of the best in the business.

📺 bet365 - Super Bowl Live Stream

Established 2001

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bet365 is the world’s most popular online sportsbook. It is famous for market-leading bonuses, as well as pioneering in-play betting and live streaming services. A huge advantage to placing your Super Bowl bets with bet365 is that you can watch the action as it unfolds. The welcome bonus at bet365 is straightforward and generous as well.

The only slight downside to NFL betting with bet365 is that the market coverage isn't always as strong as it could be. However, that's outweighed by the promos, bonuses and unique features this site has to offer. Markets also aren't an issue for Super Bowl betting, which has 251 available betting lines at the time of writing.

⬆️ William Hill - Great Super Bowl Odds

Established 2008

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William Hill makes NFL Super Bowl betting a priority and that's demonstrated by the sheer number of different Super Bowl bets offered. At the time of writing, this online bookmaker had an impressive total of 360 different bet types available for the Super Bowl.

The William Hill Plus Card feature allows punters to instantly deposit and withdraw funds, which is a huge plus. There aren't as many unique features as you'll find on some other sites, but market coverage and standout odds make up for this.

Free Super Bowl Bets

All of the best NFL betting sites offer free Super Bowl bets as part of their promotions around the NFL's showpiece event.

A welcome bonus will allow you to place free bets on the game as a new customer, while if you're already signed up, you should be able to avail of a free bet bonus put on especially for existing customers.

Just be aware that free Super Bowl bets for new customers come with wagering requirements, meaning you'll likely have to turn over your winnings a certain amount of times to be able to withdraw them.

Also, free Super Bowl bets for existing customers might be restricted to certain markets or bet types. For example, you might get a free bet builder worth £10 that can only be used on a same-game Super Bowl acca/multi.

More Super Bowl Betting Offers

Free bets aren't the only types of Super Bowl offers available to punters.

Many new betting sites will have odds boosts, where you can avail of enhanced prices for nominated markets. Keep an eye out for these during the week leading up to the Super Bowl and on the day itself.

There are also money-back offers, where you might get your stake back as a free bet if one leg of your bet builder lets you down, or if a certain scenario plays out in the game.

Types of Super Bowl Bets

Some of the most popular bets for American football are moneyline, spread and totals bets. These markets attract a huge number of wagers when the Super Bowl rolls around every February and they are all generally available as in-play betting options as well.

Moneyline Bets

With moneyline betting, you are betting simply on the team you think will win the Super Bowl. One team will usually be odds-on, while the other team will be priced as the underdog.

Point Spread

There is another popular way of betting on the NFL called point spread betting, which is a popular feature when betting on high-scoring North American sports. It is more commonly known as handicap betting outside the United States and Canada. One team starts with a handicap, for example 15 points (-15). The other team starts +15 and you can back either outcome at similar odds, usually around evens.

Totals Betting

In the over/under points total market, you are attempting to predict whether the amount of scoring in the Super Bowl will be over or under a number listed by a bookmaker.

Outright (Futures) Bets

Super Bowl outright or futures bets are placed well in advance of the big day itself. This is a smart play early in the season if you think a team can go all the way, as the odds will be much more appealing at this stage of the campaign.

Super Bowl MVP Betting

There are a whole host of individual player betting markets to choose from - with these 'prop bets' always extremely popular among American sports bettors. One of the Super Bowl bets that attracts the most action each year is Super Bowl MVP betting, but there are plenty of smaller player markets to choose from as well.

Super Bowl Funny Bets

Super Bowl novelty bets are always popular on gameday, especially with those who are new to NFL betting. These can include over/unders for how long the national anthem will last, the colour of the gatorade drink poured on the winning coach's head and the first song played during the half-time show.

Super Bowl Betting Tips

There are no guarantees when betting on the NFL and that's part of the appeal. The one-off nature of playoff games means shocks can and do happen regularly. Super Bowl gambling is no different in this regard and there have been plenty of surprise results down through the years.

That said, there are methods you can count on to increase your chances of winning when betting on the Super Bowl. Here are some key tips to consider before placing your bets.

Bet Outright & Hedge Your Bets

Try to cover both teams winning by placing outright/futures Super Bowl bets early in the season. That way you can sometimes earn a guaranteed profit, regardless of which team triumphs on the big day.

For example, if you bet £100 on a team to win the Super Bowl at 5/1 and they reach the big game, where the opposing team is priced at 1.05/1, you could bet £243.90 on the opponent and guarantee yourself a£256.10 profit regardless of which team prevails.

Be Selective

Avoid silly bets on individual markets and stick to the sensible ones. 'Prop bets' on individual Super Bowl markets can deliver winnings if you approach them in a sensible manner and stay away from the novelty markets.

Shop for Lines

Make sure you shop around for the best odds and the most favourable lines to maximise your potential profit and chances of success. Also, try to seize upon the line changes in the build-up to the game, as you can unlock great value by fading the public.

It's recommended to sign up with a number of bookmakers so that you can compare and contrast odds and choose the most favourable prices.

Conduct Thorough Research

Absorb as much information as possible about both teams before placing your bets. Take advantage of the stats provided by Super Bowl betting sites, and then make educated predictions from a position of strength. Remember to bet like an investor, not a fan.

Take Advantage of Live Betting

Before the game begins, sportsbooks have all the time in the world to assess both teams and set the betting lines. However, when the action gets underway, even the best in-play betting sites are reacting in real-time - just like you. This levels the playing field somewhat, and you might find it easier to beat the bookies this way.

Super Bowl Betting 2023 - The Final Word

Now you should be armed with all of the information you need to place Super Bowl bets. The aim of the punting game is to win but make sure you add to the enjoyment of the big occasion by placing fun, sensible bets.

The best way to get a bit of extra bang for your buck is to open a new account with a Super Bowl betting site to claim free bets. So get started today and make the most of Super Bowl 2023.