The Super Bowl is a huge annual event for NFL punters and the best Super Bowl betting sites.
This ultimate Super Bowl betting guide will explain how to place 2023 Super Bowl bets. You can also find the latest Super Bowl betting odds, Super Bowl tips, recommended bookies, offers and free bets.
Some online betting sites offer far greater coverage of the NFL than others. You want your chosen Super Bowl betting site to deliver comprehensive market coverage, Super Bowl betting promotions, free bets and a stellar in-play betting service.
A slick mobile betting app is also a big bonus, or indeed a top-notch mobile betting site that works in the same way as an app. Customer support must be attentive and helpful, while you should always look for Super Bowl betting sites that are licensed and regulated by a respected gambling authority such as the UK Gambling Commission.
Below are some of our recommended sites for Super Bowl bets.
888sport is the official betting partner of the NFL in the UK and Ireland, so it should come as no surprise that this site offers plenty of NFL betting options. The market coverage offered by 888 is second-to-none for Super Bowl bets. This top bookie, originally renowned as one of the first thriving online casinos, also runs unique Super Bowl betting specials and promotions.
888sport's welcome bonus could perhaps be a little more juicy, but really that's nit-picking. In truth this is an NFL bettor's paradise, which even has an NFL blog covering Super Bowl tips, previews and predictions. The 888sport app is also one of the best in the business.
bet365 is the world’s most popular online sportsbook. It is famous for market-leading bonuses, as well as pioneering in-play betting and live streaming services. A huge advantage to placing your Super Bowl bets with bet365 is that you can watch the action as it unfolds. The welcome bonus at bet365 is straightforward and generous as well.
The only slight downside to NFL betting with bet365 is that the market coverage isn't always as strong as it could be. However, that's outweighed by the promos, bonuses and unique features this site has to offer. Markets also aren't an issue for Super Bowl betting, which has 251 available betting lines at the time of writing.
William Hill makes NFL Super Bowl betting a priority and that's demonstrated by the sheer number of different Super Bowl bets offered. At the time of writing, this online bookmaker had an impressive total of 360 different bet types available for the Super Bowl.
The William Hill Plus Card feature allows punters to instantly deposit and withdraw funds, which is a huge plus. There aren't as many unique features as you'll find on some other sites, but market coverage and standout odds make up for this.
All of the best NFL betting sites offer free Super Bowl bets as part of their promotions around the NFL's showpiece event.
A welcome bonus will allow you to place free bets on the game as a new customer, while if you're already signed up, you should be able to avail of a free bet bonus put on especially for existing customers.
Just be aware that free Super Bowl bets for new customers come with wagering requirements, meaning you'll likely have to turn over your winnings a certain amount of times to be able to withdraw them.
Also, free Super Bowl bets for existing customers might be restricted to certain markets or bet types. For example, you might get a free bet builder worth £10 that can only be used on a same-game Super Bowl acca/multi.
Free bets aren't the only types of Super Bowl offers available to punters.
Many new betting sites will have odds boosts, where you can avail of enhanced prices for nominated markets. Keep an eye out for these during the week leading up to the Super Bowl and on the day itself.
There are also money-back offers, where you might get your stake back as a free bet if one leg of your bet builder lets you down, or if a certain scenario plays out in the game.
Some of the most popular bets for American football are moneyline, spread and totals bets. These markets attract a huge number of wagers when the Super Bowl rolls around every February and they are all generally available as in-play betting options as well.
With moneyline betting, you are betting simply on the team you think will win the Super Bowl. One team will usually be odds-on, while the other team will be priced as the underdog.
There is another popular way of betting on the NFL called point spread betting, which is a popular feature when betting on high-scoring North American sports. It is more commonly known as handicap betting outside the United States and Canada. One team starts with a handicap, for example 15 points (-15). The other team starts +15 and you can back either outcome at similar odds, usually around evens.
In the over/under points total market, you are attempting to predict whether the amount of scoring in the Super Bowl will be over or under a number listed by a bookmaker.
Super Bowl outright or futures bets are placed well in advance of the big day itself. This is a smart play early in the season if you think a team can go all the way, as the odds will be much more appealing at this stage of the campaign.
There are a whole host of individual player betting markets to choose from - with these 'prop bets' always extremely popular among American sports bettors. One of the Super Bowl bets that attracts the most action each year is Super Bowl MVP betting, but there are plenty of smaller player markets to choose from as well.
Super Bowl novelty bets are always popular on gameday, especially with those who are new to NFL betting. These can include over/unders for how long the national anthem will last, the colour of the gatorade drink poured on the winning coach's head and the first song played during the half-time show.
There are no guarantees when betting on the NFL and that's part of the appeal. The one-off nature of playoff games means shocks can and do happen regularly. Super Bowl gambling is no different in this regard and there have been plenty of surprise results down through the years.
That said, there are methods you can count on to increase your chances of winning when betting on the Super Bowl. Here are some key tips to consider before placing your bets.
Try to cover both teams winning by placing outright/futures Super Bowl bets early in the season. That way you can sometimes earn a guaranteed profit, regardless of which team triumphs on the big day.
For example, if you bet £100 on a team to win the Super Bowl at 5/1 and they reach the big game, where the opposing team is priced at 1.05/1, you could bet £243.90 on the opponent and guarantee yourself a£256.10 profit regardless of which team prevails.
Avoid silly bets on individual markets and stick to the sensible ones. 'Prop bets' on individual Super Bowl markets can deliver winnings if you approach them in a sensible manner and stay away from the novelty markets.
Make sure you shop around for the best odds and the most favourable lines to maximise your potential profit and chances of success. Also, try to seize upon the line changes in the build-up to the game, as you can unlock great value by fading the public.
It's recommended to sign up with a number of bookmakers so that you can compare and contrast odds and choose the most favourable prices.
Absorb as much information as possible about both teams before placing your bets. Take advantage of the stats provided by Super Bowl betting sites, and then make educated predictions from a position of strength. Remember to bet like an investor, not a fan.
Before the game begins, sportsbooks have all the time in the world to assess both teams and set the betting lines. However, when the action gets underway, even the best in-play betting sites are reacting in real-time - just like you. This levels the playing field somewhat, and you might find it easier to beat the bookies this way.
Now you should be armed with all of the information you need to place Super Bowl bets. The aim of the punting game is to win but make sure you add to the enjoyment of the big occasion by placing fun, sensible bets.
The best way to get a bit of extra bang for your buck is to open a new account with a Super Bowl betting site to claim free bets. So get started today and make the most of Super Bowl 2023.
You can bet on hundreds of Super Bowl betting markets online with the licensed bookmakers listed by the Gambling.com team here. Our NFL betting experts have separated the best from the rest by examining odds, bonus terms and available markets.
Super Bowl bettors can bet on the winner (moneyline), the point spread, over/under points totals, team points totals and player props. You can also make live bets when the game starts or combine multiple bets into a bet builder/same-game multi.
With sports betting now legal in many US states, it is estimated that around $7.6 billion will be wagered on Super Bowl 57 in 2023. That number is expected to increase over the next few years as more states regulate legal gambling.
You can compare Super Bowl odds from the best bookmakers here. Easily compare odds from dozens of licensed betting sites and choose the best price before placing your Super Bowl bet.