Best New Betting Sites UK - October 2025

New Betting Sites Reviewed & Compared

Here’s a closer look at some of the best new betting sites launched in the UK over the last couple of years. 

Our experts have reviewed these sites in detail, so click through to any of these individual reviews if you want more details.

Puntit

Backed by BV Gaming, the team behind BetVictor, Puntit offers a polished and reliable platform with a football-first focus. 

Launched in 2025, it delivers a streamlined experience with great value for punters.

Our Verdict: Puntit shines through its simplicity - fewer promos than some rivals, but consistently strong odds and an easy-to-use design. 

For an in-depth look at this new betting site, read our full Puntit review.

BetMaze

BetMaze entered the UK betting market in 2025 and immediately made waves with a mixture of inventive promotions. 

With odds for over 30 sports, this site gives punters a choice of markets while adding unique twists to the betting experience.

Our Verdict: BetMaze has made an impression with a wide range of betting markets and competitive prices - although the site could be improved with extra features like live streams.

For a detailed breakdown, check out our full BetMaze review.

easyBet

easyBet brings something different to the UK betting scene as both a fixed-odds site and peer-to-peer betting exchange. 

Backed by the easyGroup brand, it offers excellent value for exchange bettors, while staying beginner-friendly with traditional betting options.

Our Verdict: easyBet’s exchange platform makes it a standout among new sports betting sites as you can go up against other bettors, rather than the house. More features like live streams would be welcome but this is a slick site with a lot to offer.

For more details, see our full easyBet review.

Apuestarey

Apuestarey is a rapidly improving site, which has a lot to offer UK punters. 

It places a strong focus on Esports, with more markets and better odds than many of its emerging rivals. 

Our Verdict: While the site currently lacks live streaming and a mobile app, it is one of the best Esports betting sites out there and the multi-sport bet builder is impressive.

For the full rundown, head over to our Apuestarey review.

247Bet

247Bet is a fresh UK betting brand that combines variety with innovative promotions. 

Despite being new, it feels as polished as long-standing operators.

Our Verdict: 247Bet is fast establishing itself as one of the most trustworthy new UK bookmakers, with strong features and customer-friendly promotions. 

For more, read our 247Bet review.

How we Review New UK Betting Sites at Gambling.com

At Gambling.com, we don’t just skim the surface - our review team undertakes a rigorous review process before assigning a rating to each new betting site.

This ensures our recommendations are fair, transparent, and trustworthy.

Here's what we look at:

Which New Betting Sites Are Safe?

Safety is a top concern when trying a new site, and the good news is that the bookmakers recommended on this page are all fully licensed by the UK Gambling Commission (UKGC). 

That means protected funds, fair play, encrypted data, and regular audits.

Our key safety tip is simple: always look for the UKGC logo and licence number before signing up to a new bookie. If it’s not there, don’t sign up.

Responsible Gambling at New Online Bookmakers

All UK-licensed operators - whether they’re established names or new betting sites - are legally required to provide tools and resources that help customers gamble responsibly. 

Practical tools you should find include:

Deposit limits – set daily, weekly, or monthly caps on your spending. Once reached, you cannot deposit more until the next period resets.

Loss limits – restrict the maximum amount you’re willing to lose within a set timeframe.

Time-out options – take a short break from betting (from 24 hours to 6 weeks) directly within your account settings.

Reality checks – on-screen reminders that tell you how long you’ve been logged in and how much you’ve staked.

Self-exclusion – block access to your account for a minimum of six months, or use GamStop to exclude yourself from all UK-licensed sites.

New Betting Sites vs Established Bookmakers

When comparing new bookmakers with long-standing sites, the choice isn’t simply about which offer the biggest bonuses. 

The differences often come down to focus, features, and user experience.

What new online bookmakers bring to the table:

Fresh design & technology – often mobile-first, fast-loading, and easier to navigate.

Specialisation – many newer sites carve out a niche, such as Esports or betting on US sports.

Flexible payment options – new sports betting sites are often quicker to adopt modern payment methods.

What established bookmakers still often do better:

Brand trust & reputation – decades of proven reliability, which reassures customers.

Market depth – hundreds of markets per event, plus politics, TV specials, and obscure sports.

Advanced features – widespread live streaming and wide-ranging cash out tools.

Loyalty rewards – VIP clubs, free-to-play prediction games, and ongoing daily boosts designed to retain long-term customers.

In reality, many punters use both types of bookmaker: signing up at a new site for its modern feel or niche features, while keeping an account at an established brand for its breadth and reliability.

Should You Try a New UK Bookmaker?

New betting sites aren’t automatically better than established ones - but they do give punters something different. 

Many are built with a clean, mobile-first design, offer flexible payment methods, and specialise in modern betting interests like Esports and bet builders. 

They’re often quicker to adapt and more responsive to customer feedback, making them attractive for punters who want a fresh experience.

Established UK betting sites still have strengths, which is why most savvy bettors mix and match - using new betting sites to try out new features and sign-up deals, while sticking with trusted names for reliability and familiarity.

The bottom line: a new site can give you extra value and variety. Just make sure it is UKGC-licensed, compare what’s on offer, and always set your own limits.