Since 2006, we've guided UK players to safer, smarter choices when it comes to gambling online. Our recommendations are built on real-world experience and objective, data-driven analysis, recognised with multiple industry awards.
Our team includes seasoned experts – veteran casino players, poker pros and sports betting specialists – all united by a player-first approach. We follow strict editorial guidelines and a structured review process to ensure everything we publish is accurate, original and genuinely helpful.
Every recommendation is based on hands-on testing, independent research and real user feedback – never marketing spin. We only feature licensed online gambling sites and all our content is fact-checked and regularly updated to reflect the latest developments, offers and insights.
From strategy guides and betting tips to daily coverage of the online gambling world, we focus on what matters most – including free games on Gambling.com, so you can practise safely before playing for real.
We prioritise your safety, your enjoyment and your bottom line. Our mission is simple: to give you clear, honest and practical guidance so you can gamble online with confidence – and Raise Your Game.
The safety and wellbeing of our users is always our top priority.
At Gambling.com, we’re committed to promoting responsible gambling and helping players stay in control.
Whether you're betting on sports, playing slots or sitting at a poker table, gambling involves financial risk. We believe it should be treated as a form of entertainment – not as a reliable source of income.
Staying in control means understanding the games, setting limits and knowing when to take a break.
Informed, responsible play leads to safer, more enjoyable experiences. That means betting within your means, making decisions with a clear head and keeping gambling in balance with the rest of your life.
Our Commitment to Safer Gambling
We only recommend licensed operators that take player protection seriously. As part of our review process, we assess each UK gambling site’s approach to responsible gambling – including the tools, policies and messaging they provide to help players stay in control.
This includes features such as:
- Deposit limits
- Time-outs and cooling-off periods
- Reality checks
- Self-assessment tools
- Self-exclusion options
We expect these tools to be clearly explained, easy to access and supported by responsible messaging throughout the site. We also look for visible links to third-party support organisations and evidence of proactive measures to detect and protect vulnerable players.
Our 10 Golden Rules for Responsible Gambling
Follow these key principles to stay in control, minimise risk and enjoy a safer, more balanced gambling experience:
1. Set Limits and Stick to Them
Decide your budget in advance – and only gamble what you can afford to lose.
2. Take Regular Breaks
Avoid long, uninterrupted sessions. Take time to reset and regain perspective.
3. Never Chase Losses
Trying to win back money can lead to bigger losses. Accept them as part of the risk.
4. Stay Clear-Headed
Don’t gamble when you're drunk, angry or emotional – it clouds your judgement.
5. Keep Gambling in Balance
Make sure gambling doesn’t interfere with your work, relationships or daily life.
6. Track Your Gambling Activity
Keep a clear record of the time and money you spend to stay aware and accountable.
7. Bet With Knowledge
Whatever you're betting on, understand the odds, rules and risks before you start.
8. Manage Your Bankroll
Split your bankroll into smaller units and stake only a small percentage per bet. Adjust as you go.
9. Maintain Other Interests
Gambling should complement your lifestyle – not replace other hobbies or priorities.
10. Seek Help if You Need It
If gambling ever feels stressful or out of control, you're not alone. Help is available in the UK from:
BeGambleAware
GamCare – 24/7 support on 0808 8020 133
GAMSTOP – free self-exclusion from all UK-licensed gambling sites
All services are free and confidential.
