888 Holdings Announces Roll-Out of New Platform: Poker 8

888 Holdings Announces Roll-Out of New Platform: Poker 8

The legendary 888 Holdings is launching their newest generation of poker platform: Poker 8.

The new platform will be available for all new customers on the 888poker.com network, aimed at updating the old 888poker platform for the new age of online poker players.

888Holdings’ senior vice-president of B2C Guy Cohen:

“Over the coming months, all players will benefit from additional upgrades and improvements to our next generation poker platform and we’ll be taking on board customer feedback about the new features. Once the roll-out is complete, we believe our best-in-class platform will offer the most entertaining and engaging experience on the market.”

The New Poker Platform

Poker 8 will be rolled out over the next few months, and is going to hit just about every aspect of 888poker. Common complaints about the existing platform are being addressed, such as better graphics and improved functionality.

Poker 8 aims to improve everything about 888poker. A cleaner design is one of the key things highlighted in the company’s press release, as well as a smoother transition for multi-table players to jump between tables.

Lobby improvements were also highlighted. The press released mentioned better graphics and some unspecified enhancements to the desktop lobby and mobile platforms. The cross-territory platform hopes to address everything to be more engaging to players using the 888 brand.

Recent 888 Moves

The announcement of Poker 8 comes on the back of last week’s announcement that 888 Holdings had acquired JPJ Group’s Mandalay operating business. The final transaction was £18 million: £12 initially and £6 in September.

The big point of the deal is that 888 will now own various bingo assets previously controlled by JPJ Group, such as Costa Bingo. 888 is hoping to get in on the UK bingo market, as specified by 888 CEO Itai Pazner.

“This expansion is underpinned by organic growth initiatives supported by exploring value-enhancing M&A. Having been developed on Dragonfish, the Group’s first-class B2B platform, we are confident that consolidating these brands into our existing B2C portfolio will deliver synergies and growth opportunities by applying the full extent of 888’s core capabilities in product, marketing and customer relationship management to their operations.”

JPJ Group said that the acquisition by 888 will leave them free to develop a single-brand strategy around their UK market with Jackpotjoy. While they now will have a new competitor in the UK market, the press release from the two companies says that JPJ’s strategy would “optimise returns on marketing investment.”

It’s not even the only acquisition 888 has made this month. In the first week of the month, 888 Holdings agreed to purchase Irish bookmaker Betbright in a deal worth £15 million. The controversial deal saw the end of Betbright as a bookmaker.

Plans for Betbright, according to Pazner, include rolling the former bookmaker’s technology into 888’s products as soon as possible. This includes technology across online casino, sports betting, poker, and bingo platforms.

Further back, 888 made it’s poker intentions clear when it bought out All American Poker Network from Avenue OLG Entertainment. All American Poker Network was originally a joint venture between 888 and Avenue OLG Entertainment.