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Betting News and Strategy Articles

Punters Looking for Value Hoping for a Draw Between Man City and West Ham

Last year, Man City met West Ham early in the Premier League season and the two clubs battled to a 2-2 draw. Shrewd punters are hoping for the same result this Sunday as Man City is a heavy favourite earning

Missing Stars Means Punters Should Consider Backing Underdog Watford Against Arsenal

This Saturday, a slow-starting Arsenal club look for their first win of the new EPL season against Watford. Traveling to Vicarage Road might be a tougher task for the Gunners than expected considering most of their stars are out for

Expect Goals Galore in Early Season Toss Up Between Tottenham and Liverpool

Picking an outright winner this early in the season, in a match between two of the top teams in the English Premier League, is truly a toss-up. Punters eyeing the Tottenham vs Liverpool match this Saturday need to look beyond

Back Bayern Munich to Kick-Off Bundeliga Campaign with Win Over Werder Bremen

This Friday, 26th August, reigning league champions Bayern Munich kick-off their 2016/2017 Bundeliga campaign at Allianz Arena against Werder Bremen. Based on the last 20 or so fixes between the two, it could potentially cost you big to not back

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Betting Knowledge Articles

An Overview of Sports Betting Odds Formats

Understanding sports betting odds formats is the crucial first step to ensuring you get value for money when you bet.

Effective Sports Betting Money Management

Money management, sometimes called bankroll management, is not, strictly speaking, a betting strategy. It's the cornerstone of every betting strategy.

Arbitrage Betting Strategy Guide

Arbitrage is simultaneously depicted as the holy grail of sports betting and a demanding, rigid financial tool. The truth, however, is much more interesting.

Sports Betting Strategy: Accumulators

Accumulators are incredibly popular across all sports and markets, but how much do you really understand about the tactics involved?

Back-to-Lay Betting Strategy

While there is always an element of risk involved in betting, there are a number of strategies that you can employ to minimise the risk that you're exposed to, and even to guarantee yourself a profit.

Lay Betting Strategy

Lay betting is the process by which punters are given the opportunity to bet against a certain outcome.

An Overview of Online Betting

Online betting is more than just having your local bookies at your fingertips, it's about finding creative ways to maximise enjoyment and profit from some of the greatest, most exciting and even the most obscure events from around the world.


Online betting sites are generally divided into sections by sport, with additional areas for entertainment, political and specials betting. Within these you'll find individual events happening in the near future. Once you've picked your event you get to the heart of online betting: the betting markets.

Betting markets are a list of every outcome you can bet on in an event, and will generally include a minimum of the event winner, winning margin and handicap markets, plus accumulator (multiple outcome) options. Although each online betting site will have its own range of specialist markets, for example goals scored or time of first goal, some sites may specialise in specific events, and offer particularly diverse markets for it.

Odds - Formats

Odds represent the prices online betting sites will pay if your bet is successful, expressed as a proportion of your original stake. They're generally displayed in one of three formats:

Odds - Prices

Online betting sites have a large staff of odds compilers, or oddsmakers, whose job is to price up markets. You might think that this involves a lot of work predicting likely outcomes, but the key job for oddsmakers is to make sure that there's a roughly even number of bets for and against a certain outcome – the idea being that they don't lose too much money if punters successfully pick a winner. This means that the odds on show at any online betting site aren't actually a reflection of the likelihood of something happening, but rather a reflection of where people are betting.

Online betting sites also run frequent loyalty and bonus offers to encourage a consistent flow of cash from customers. This helps keep the numbers steady, but can also give savvy punters free bets, cashback and money back offers that help with strategies such as hedging and arbitrage. These offers also represent an opportunity to try out new markets or tactics without risking their own funds.

Exchange Betting

Sites like Betfair Sports operate a little differently; instead of holding the cash to bet against customers themselves, betting exchanges like Betfair act like a financial market in which punters bet both for and against an event outcome. Betting for the outcome in the conventional way is called backing, and betting against it is called laying.

When laying a bet at an exchange site, the sum you lay is the amount you want to win – not your total risk. Your total risk is calculated from the odds you lay the bet at. For example, if you were to lay £10 on Arsenal against Manchester United at 2.0 (1/1), you stand to win £10 if Arsenal lose, and you'd have to pay out £20 if Arsenal win. Essentially the odds represent the bet you're offering other customers of the betting exchange.

As exchange sites aren't profiting from the actual betting, they usually charge commission on winnings.

In-Play Betting

Sometimes called live betting or in-running betting, in-play betting the practice of betting on an event while it's underway. The best online betting sites will accompany events with statistics and live streams to enhance the experience, and empower players to make bets on a wide range of markets. Meanwhile, odds are updated moment-by-moment as the event progresses.

Many sites also offer a cash out option. This allows players to withdraw (or cash out) their bet for a fixed sum, if they believe that the bet is likely to fail later in the event, or if they've given up on it and want to claw back losses.

Mobile Betting

Most top betting websites allow customers to bet on events on their mobile and tablet, as well as on desktop computers. These can take the form of both apps and in-browser mobile betting sites. They generally have reduced graphics and/or functionality, so it's wise to see which mobile-responsive betting site best matches your approach to online betting. Users may also want to consider how much data a mobile gambling site uses, particularly with limited data plans.

Betting News and Strategy Articles

Best Bets of the Europa League 2016 Qualifying Playoffs

Kicking off this week is the second leg of the Europa League qualifying play-offs and despite the obscurity of some of the squads, there is a wealth of value within the markets. Here are the best bets of the Europa

Man City Heavy Betting Favourites in Champions League Qualifiers, Celtic Humbled as Underdogs

This Wednesday and Thursday, the Champions League Qualifiers are offering a wealth of betting value for all you interested punters. Man City is the premier name among the contenders but thanks to some generous odds, it's not Man City outright

Should You Consider the Asian Handicap Market for Real Madrid vs Real Sociedad?

Backing the favourites in Real Madrid to win outright might not be your best strategy. Should punters be considering the +1 Asian Handicap market after the market hit 7 of the last 10 times the squads met? Check out all

What are the Best Bets for Man United vs Southampton?

This Friday, 19th August, José Mourinho’s Man United squad takes on an adjusting Southhampton squad lead by the recently named head coach, Claude Peul. If United's dismantling of Bournemouth is anything to go by, Southampton backers might want to consider

Rio Olympics 2016 Betting Preview: Who Will Win the Most Gold Medals?

Team USA got off to a flying start at the 2016 Olympics Games, winning nine gold medals to top the table by the end of day four. However, China is only one gold behind and will press the US athletes

Rio Olympics 2016 Betting Preview: Men’s 200 Meter

When Usain Bolt is around things tend to have a fun, chilled out vibe to them; a nod to his laidback Jamaican upbringing. But on Thursday 18th August, for 19 seconds or so, the two-time Olympic gold medallist, four-time world

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