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Spanish league champions FC Barcelona ink three-season sponsorship deal with Betfair while Betway secures sponsorship of five Bundesliga 2 clubs.
The Brexit vote last month was expected to be one of the most wagered events in non-sports betting history with an estimated £100m predicted to be wagered. Following the unexpected results, experts were able to confirm the vote not only
The final of Euro 2016 is set and France will now have to take on Portugal in an effort to claim the championship trophy in front of their home crowd.
No offense to Wales and Portugal, but this is the semi-final most neutral spectators want to see: this Thursday, 7 July, Germany must battle it out with host France for a place in Sunday’s European Championship Final.
Understanding sports betting odds formats is the crucial first step to ensuring you get value for money when you bet.
Money management, sometimes called bankroll management, is not, strictly speaking, a betting strategy. It's the cornerstone of every betting strategy.
Arbitrage is simultaneously depicted as the holy grail of sports betting and a demanding, rigid financial tool. The truth, however, is much more interesting.
Accumulators are incredibly popular across all sports and markets, but how much do you really understand about the tactics involved?
While there is always an element of risk involved in betting, there are a number of strategies that you can employ to minimise the risk that you're exposed to, and even to guarantee yourself a profit.
Lay betting is the process by which punters are given the opportunity to bet against a certain outcome.
Online betting is more than just having your local bookies at your fingertips, it's about finding creative ways to maximise enjoyment and profit from some of the greatest, most exciting and even the most obscure events from around the world.
Online betting sites are generally divided into sections by sport, with additional areas for entertainment, political and specials betting. Within these you'll find individual events happening in the near future. Once you've picked your event you get to the heart of online betting: the betting markets.
Betting markets are a list of every outcome you can bet on in an event, and will generally include a minimum of the event winner, winning margin and handicap markets, plus accumulator (multiple outcome) options. Although each online betting site will have its own range of specialist markets, for example goals scored or time of first goal, some sites may specialise in specific events, and offer particularly diverse markets for it.
Odds represent the prices online betting sites will pay if your bet is successful, expressed as a proportion of your original stake. They're generally displayed in one of three formats:
Online betting sites have a large staff of odds compilers, or oddsmakers, whose job is to price up markets. You might think that this involves a lot of work predicting likely outcomes, but the key job for oddsmakers is to make sure that there's a roughly even number of bets for and against a certain outcome – the idea being that they don't lose too much money if punters successfully pick a winner. This means that the odds on show at any online betting site aren't actually a reflection of the likelihood of something happening, but rather a reflection of where people are betting.
Online betting sites also run frequent loyalty and bonus offers to encourage a consistent flow of cash from customers. This helps keep the numbers steady, but can also give savvy punters free bets, cashback and money back offers that help with strategies such as hedging and arbitrage. These offers also represent an opportunity to try out new markets or tactics without risking their own funds.
Sites like Betfair Sports operate a little differently; instead of holding the cash to bet against customers themselves, betting exchanges like Betfair act like a financial market in which punters bet both for and against an event outcome. Betting for the outcome in the conventional way is called backing, and betting against it is called laying.
When laying a bet at an exchange site, the sum you lay is the amount you want to win – not your total risk. Your total risk is calculated from the odds you lay the bet at. For example, if you were to lay £10 on Arsenal against Manchester United at 2.0 (1/1), you stand to win £10 if Arsenal lose, and you'd have to pay out £20 if Arsenal win. Essentially the odds represent the bet you're offering other customers of the betting exchange.
As exchange sites aren't profiting from the actual betting, they usually charge commission on winnings.
Sometimes called live betting or in-running betting, in-play betting the practice of betting on an event while it's underway. The best online betting sites will accompany events with statistics and live streams to enhance the experience, and empower players to make bets on a wide range of markets. Meanwhile, odds are updated moment-by-moment as the event progresses.
Many sites also offer a cash out option. This allows players to withdraw (or cash out) their bet for a fixed sum, if they believe that the bet is likely to fail later in the event, or if they've given up on it and want to claw back losses.
Most top betting websites allow customers to bet on events on their mobile and tablet, as well as on desktop computers. These can take the form of both apps and in-browser mobile betting sites. They generally have reduced graphics and/or functionality, so it's wise to see which mobile-responsive betting site best matches your approach to online betting. Users may also want to consider how much data a mobile gambling site uses, particularly with limited data plans.
Real Madrid Galácticos Cristiano Ronaldo and Gareth Bale will meet at the Stade de Lyon on Wednesday evening, ready to do battle over a place in the final as Portugal takes the pitch against Wales in the first semi-final of
Euro 2016 is racing towards a climax, but before the 10 July final plays out, there are still plenty of ways for you to boost your bankroll. From loss insurance to odds enhancers, the web's best bookmakers are dishing out
Euro 2016 has been quite low on the goal-scoring front, with under 2.5 goals being one of the safest bets. Generally, the defences have been tough to break down – even for the stronger teams. In week four’s quarter-final matches,
Bookies and betting experts often talk about value when it comes to betting on sports, but what exactly do they mean? The ability to spot value is one of the key skills that you need to be successful at betting,
Euro 2016 is well into its third week of action and with the competition starting to reach fever pitch, so too is the bonus activity at the top bookmaking sites.
Betting on football might be massively popular, but can you really make money out of it? Here are the top five tips on how to put together a strategy for football betting success.
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