Online Betting

Betting on sports was one of the first forms of wagering to reach the internet. Online betting odds now number in the millions so players can find markets for all for the top tournaments and leagues as well as live-televised events. Plus, each market covers a wealth of unique bet types to consider!

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Betting News and Strategy Articles


Juventus v Napoli Betting Tips: In-Play Markets Show Value
Juventus v Napoli Betting Tips: In-Play Markets Show Value

The meeting of six-time-in-a-row winners Juventus and Maurizio Sarri’s Serie A upstarts Napoli at the Allianz Stadium this Sunday night should prove crucial to deciding which side claims the ... Read More

Arsenal v West Ham Betting Tips: Both Teams to Score Likely
Arsenal v West Ham Betting Tips: Both Teams to Score Likely

While West Ham appear all but safe from relegation, their final five games are all against teams in the top nine, with three against members of the top six. A probably understrength Arsenal may prove ... Read More

 Chievo v Inter Milan Betting Tips: Draw Worth Considering
Chievo v Inter Milan Betting Tips: Draw Worth Considering

Inter travel to Verona on Sunday afternoon knowing that three points are vital versus Chievo as they compete with Roma and Lazio for a place in the Champions League next term. Expect plenty of action ... Read More

Premier League Joins MLB and NBA Supporting Integrity Fees
Premier League Joins MLB and NBA Supporting Integrity Fees

The English Premier League has jumped onto the integrity fee bandwagon giving American professional sports leagues some overseas backing. With legal sports betting becoming an increasingly likely ... Read More


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Betting Knowledge Articles


An Overview of Sports Betting Odds Formats
An Overview of Sports Betting Odds Formats

Understanding sports betting odds formats is the crucial first step to ensuring you get value for money when you bet. ... Read More

Effective Sports Betting Money Management
Effective Sports Betting Money Management

Money management, sometimes called bankroll management, is not, strictly speaking, a betting strategy. It's the cornerstone of every betting strategy. ... Read More

Arbitrage Betting Strategy Guide
Arbitrage Betting Strategy Guide

Arbitrage is simultaneously depicted as the holy grail of sports betting and a demanding, rigid financial tool. The truth, however, is much more interesting. ... Read More

Sports Betting Strategy: Accumulators
Sports Betting Strategy: Accumulators

Accumulators are incredibly popular across all sports and markets, but how much do you really understand about the tactics involved? ... Read More

Back-to-Lay Betting Strategy
Back-to-Lay Betting Strategy

While there is always an element of risk involved in betting, there are a number of strategies that you can employ to minimise the risk that you're exposed to, and even to guarantee yourself a profit. ... Read More

Lay Betting Strategy
Lay Betting Strategy

Lay betting is the process by which punters are given the opportunity to bet against a certain outcome. ... Read More

What Should You Know About UK Online Betting?

UK online betting is more than just having all the top events' odds at your fingertips, it's about finding creative ways to maximise enjoyment and profit from some of the greatest, most exciting and even the most obscure events from around the world. Most top UK operators allow customers to bet on events on their mobile and tablet, as well as on desktop computers.

Mobile UK betting can take the form of both apps and in-browser mobile betting. They generally have reduced graphics and/or functionality, so it's wise to see which mobile-responsive betting operator best matches your approach to online betting. Users may also want to consider how much data mobile gambling uses, particularly with limited data plans.

Is Betting Online Safe?

Online betting is extremely safe thanks to a wealth of laws and regulations as well as third party watchdog organizations fully dedicated to ensuring the safety of each online punter and advanced technology used to protect each online financial transaction. Punters embracing online betting should rest easy when it comes to safety concerns.

Is Online Betting Legal and Regulated?

UK online betting is completely legal thanks to regulation by the government. Players can enjoy betting online without any fear of legal repercussions, which might sound like an obvious statement but when compared to the States, where almost all forms of online betting are forbidden, it's obvious why this must be stated clearly as to not confuse players not from there.

What Betting Events are Covered Online?

Online betting is generally divided into sections by sport, with additional areas for entertainment, political and specials betting. Within these you'll find individual events happening. Sports betting online is by far the most diverse in terms of market variety but some of the most popular events to bet on are entertainment or political based.

Most expert opinion and strategical advice will cover online sports betting due to its popularity in terms of number of punts like with football, rugby, or cricket betting but the volatility of specials betting can produce some generous odds and lucrative opportunities. Once you've picked your event to bet on you get to the heart of online betting: the betting markets.

What are Betting Markets?

Betting markets are a list of every outcome you can bet on in an event. Betting markets will generally include a minimum of the event winner, winning margin and handicap markets, plus accumulator (multiple outcome) options. Although each online betting hub will have its own range of specialist markets, for example goals scored or time of first goal, some may specialise in specific events, and offer particularly diverse markets for it.

What are 3 Types of Betting Odds Formats?

Odds represent the prices the makers will pay if your bet is successful, expressed as a proportion of your original stake. They're generally displayed in one of three formats:

  1. Fractional Odds

    These show your potential winnings as a fraction of your original stake, which means you divide the numbers displayed and multiply the result by your stake to determine your winnings. So a bet of £10 at odds of 2/1 would be calculated as: 2 divided by 1 = 2, 2 x 10 = 20. That's a win of £20, plus your initial stake of £10, making a total return of £30.

  2. Decimal Odds

    These represent the multiple of your stake that's returned in the event of a successful bet, including your initial stake. So if you made a successful bet of £10 at odds of 1.5, you'd get 1.5 x £10 = £15. Decimal odds of 1.5 are equivalent to fractional odds of 1/2.

  3. American Odds

    These odds are totally different, and can be negative or positive. Negative numbers indicate how much you must bet to win $100 (or £100, €100 etc), so odds of -140 mean you must bet $140 to win $100. Positive numbers indicate how much you'd win from a $100 bet. So odds of +160 would mean a win of $160. To work out how much you'd win on a different bet amount, you just have to scale the figure up or down proportionally. So a £1 bet at 140 would win £1.40.

How Do They Price Betting Odds?

Online betting's core is a large number of odds compilers, whose job is to price up markets and create odds for the events. You might think that this involves a lot of work predicting likely outcomes, but the key job for these teams is to make sure that there's a roughly even number of bets for and against a certain outcome – the idea being that they don't lose too much money if punters successfully pick a winner.

This means that the betting odds on show aren't actually a reflection of the likelihood of something happening, but rather a reflection of where people are betting. Online betting also typically includes loyalty and bonus offers to encourage a consistent flow of cash from customers. This helps keep the numbers steady, but can also give savvy punters free bets, cashback and money back offers that help with strategies such as hedging and arbitrage.

What are the Major Differences Between Betting Online vs Betting in the Shops?

There are a wealth of advantages to betting online when compared to betting in the shops. Sure, everyone enjoys the nostalgia of walking into a shop and placing a bet but the technological advantages of betting online can't be ignored. Online betting affords players the opportunity of in-play betting and cashing out early as well as betting on the exchanges, opportunities not afforded when betting in a shop.

Online betting exchanges operate a little differently than typical betting in the shop; instead of holding the cash to bet against customers themselves, online betting exchanges act like a financial market in which punters bet both for and against an event outcome. Most betting shops will not offer exchanges so players must turn to online betting.

Sometimes called live betting or in-running betting, in-play betting is the practice of betting on an event while it's underway. Unless you're watching the game from the betting shop, players can really only effectively capitalize on in-play betting odds by betting online or through betting apps.

The best online betting hubs will accompany events with statistics and live streams to enhance the experience, and empower players to make bets on a wide range of markets. Meanwhile, odds are updated moment-by-moment as the event progresses meaning online punters can sometimes cash out early allowing players to withdraw (or cash out) their bet for a fixed sum, if they believe that the bet is likely to fail later in the event, or if they've given up on it and want to claw back losses.

Betting News and Strategy Articles


Madrid v Bilbao Betting Tips: Plenty of Goals up for Grabs
Madrid v Bilbao Betting Tips: Plenty of Goals up for Grabs

Real Madrid are one of the giants of world football, who recently qualified for the Champions League semi-finals for the eighth year in a row while Athletic Bilbao are marooned in mid-table and only ... Read More

Brighton v Tottenham Betting Tips: Both to Score Looks Good
Brighton v Tottenham Betting Tips: Both to Score Looks Good

Brighton take on Spurs in a mid-week Premier League clash on Tuesday where both clubs will be keen to return to winning ways despite their seemingly comfortable positions in the table prior to the ... Read More

Hamilton Primed to Dominate With Chinese GP Double Chance
Hamilton Primed to Dominate With Chinese GP Double Chance

It is too early for Sebastian Vettel to even remotely think about beating Lewis Hamilton to five F1 Championship titles. But, Hamilton, while favourite, will still need to start stamping his authority ... Read More

Celtic v Rangers Betting Tips: Both to Score Looking Solid
Celtic v Rangers Betting Tips: Both to Score Looking Solid

One of the fiercest rivalries in football will reignite in Glasgow this Sunday as Celtic host Rangers in a tension-filled Scottish Cup semi-final. This weekend's bout is sure to packed with action so ... Read More

Top 5 Betting Tips of the First Round of the NBA Playoffs
Top 5 Betting Tips of the First Round of the NBA Playoffs

The NBA Playoffs are here and so is the opportunity to get in on some exciting basketball betting action. This year’s field is filled with intrigue and potential betting value as some up-and-coming ... Read More

Bookmakers Favor Nurmagomedov in Potential McGregor Clash
Bookmakers Favor Nurmagomedov in Potential McGregor Clash

The undefeated Khabib Nurmagomedov is now UFC lightweight champion after presiding over a challenging win at UFC 223 last weekend and the attention-grabbing victory actually has bookmakers placing ... Read More

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