Online Betting

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England vs West Indies ODI’s Best Odds from Top Bookmakers
England vs West Indies ODI’s Best Odds from Top Bookmakers

After the latest nail-biting International Test Match Series against the West Indies, England proved it could steal the show, winning the third game. Now, with a series of One Day Internationals (ODI) ... Read More

Ultimate Guide to Betting on the Emmy’s Top Awards 2017
Ultimate Guide to Betting on the Emmy’s Top Awards 2017

The 69th Primetime Emmy Awards take place on Sunday 17th September, and it looks to be an exciting evening for those with a nose for exemplary television shows. Check out our extensive betting preview ... Read More

England vs. West Indies Twenty20 Betting Preview and Odds
England vs. West Indies Twenty20 Betting Preview and Odds

England and the West Indies are set to clash in the Twenty20 portion of the Windies tour of the United Kingdom. This preview highlights the best bets and odds of this upcoming Test as well highlights ... Read More

Singapore Grand Prix 2017 Expert Betting Tips and Preview
Singapore Grand Prix 2017 Expert Betting Tips and Preview

The Singapore Grand Prix always delivers in terms of entertainment and this season looks as though it will be no different. With Lewis Hamilton taking the chequered flag at the recent Italian Grand Pr ... Read More

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Betting Knowledge Articles


An Overview of Sports Betting Odds Formats
An Overview of Sports Betting Odds Formats

Understanding sports betting odds formats is the crucial first step to ensuring you get value for money when you bet. ... Read More

Effective Sports Betting Money Management
Effective Sports Betting Money Management

Money management, sometimes called bankroll management, is not, strictly speaking, a betting strategy. It's the cornerstone of every betting strategy. ... Read More

Arbitrage Betting Strategy Guide
Arbitrage Betting Strategy Guide

Arbitrage is simultaneously depicted as the holy grail of sports betting and a demanding, rigid financial tool. The truth, however, is much more interesting. ... Read More

Sports Betting Strategy: Accumulators
Sports Betting Strategy: Accumulators

Accumulators are incredibly popular across all sports and markets, but how much do you really understand about the tactics involved? ... Read More

Back-to-Lay Betting Strategy
Back-to-Lay Betting Strategy

While there is always an element of risk involved in betting, there are a number of strategies that you can employ to minimise the risk that you're exposed to, and even to guarantee yourself a profit. ... Read More

Lay Betting Strategy
Lay Betting Strategy

Lay betting is the process by which punters are given the opportunity to bet against a certain outcome. ... Read More


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What Should You Know About UK Online Betting?

UK online betting is more than just having all the top events' odds at your fingertips, it's about finding creative ways to maximise enjoyment and profit from some of the greatest, most exciting and even the most obscure events from around the world. Most top UK operators allow customers to bet on events on their mobile and tablet, as well as on desktop computers.

Mobile UK betting can take the form of both apps and in-browser mobile betting. They generally have reduced graphics and/or functionality, so it's wise to see which mobile-responsive betting operator best matches your approach to online betting. Users may also want to consider how much data mobile gambling uses, particularly with limited data plans.

Is Betting Online Safe?

Online betting is extremely safe thanks to a wealth of laws and regulations as well as third party watchdog organizations fully dedicated to ensuring the safety of each online punter and advanced technology used to protect each online financial transaction. Punters embracing online betting should rest easy when it comes to safety concerns.

Is Online Betting Legal and Regulated?

UK online betting is completely legal thanks to regulation by the government. Players can enjoy betting online without any fear of legal repercussions, which might sound like an obvious statement but when compared to the States, where almost all forms of online betting are forbidden, it's obvious why this must be stated clearly as to not confuse players not from there.

What Betting Events are Covered Online?

Online betting is generally divided into sections by sport, with additional areas for entertainment, political and specials betting. Within these you'll find individual events happening. Sports betting online is by far the most diverse in terms of market variety but some of the most popular events to bet on are entertainment or political based.

Most expert opinion and strategical advice will cover online sports betting due to its popularity in terms of number of punts like with football, rugby, or cricket betting but the volatility of specials betting can produce some generous odds and lucrative opportunities. Once you've picked your event to bet on you get to the heart of online betting: the betting markets.

What are Betting Markets?

Betting markets are a list of every outcome you can bet on in an event. Betting markets will generally include a minimum of the event winner, winning margin and handicap markets, plus accumulator (multiple outcome) options. Although each online betting hub will have its own range of specialist markets, for example goals scored or time of first goal, some may specialise in specific events, and offer particularly diverse markets for it.

What are 3 Types of Betting Odds Formats?

Odds represent the prices the makers will pay if your bet is successful, expressed as a proportion of your original stake. They're generally displayed in one of three formats:

  1. Fractional Odds

    These show your potential winnings as a fraction of your original stake, which means you divide the numbers displayed and multiply the result by your stake to determine your winnings. So a bet of £10 at odds of 2/1 would be calculated as: 2 divided by 1 = 2, 2 x 10 = 20. That's a win of £20, plus your initial stake of £10, making a total return of £30.

  2. Decimal Odds

    These represent the multiple of your stake that's returned in the event of a successful bet, including your initial stake. So if you made a successful bet of £10 at odds of 1.5, you'd get 1.5 x £10 = £15. Decimal odds of 1.5 are equivalent to fractional odds of 1/2.

  3. American Odds

    These odds are totally different, and can be negative or positive. Negative numbers indicate how much you must bet to win $100 (or £100, €100 etc), so odds of -140 mean you must bet $140 to win $100. Positive numbers indicate how much you'd win from a $100 bet. So odds of +160 would mean a win of $160. To work out how much you'd win on a different bet amount, you just have to scale the figure up or down proportionally. So a £1 bet at 140 would win £1.40.

How Do They Price Betting Odds?

Online betting's core is a large number of odds compilers, whose job is to price up markets and create odds for the events. You might think that this involves a lot of work predicting likely outcomes, but the key job for these teams is to make sure that there's a roughly even number of bets for and against a certain outcome – the idea being that they don't lose too much money if punters successfully pick a winner.

This means that the betting odds on show aren't actually a reflection of the likelihood of something happening, but rather a reflection of where people are betting. Online betting also typically includes loyalty and bonus offers to encourage a consistent flow of cash from customers. This helps keep the numbers steady, but can also give savvy punters free bets, cashback and money back offers that help with strategies such as hedging and arbitrage.

What are the Major Differences Between Betting Online vs Betting in the Shops?

There are a wealth of advantages to betting online when compared to betting in the shops. Sure, everyone enjoys the nostalgia of walking into a shop and placing a bet but the technological advantages of betting online can't be ignored. Online betting affords players the opportunity of in-play betting and cashing out early as well as betting on the exchanges, opportunities not afforded when betting in a shop.

Online betting exchanges operate a little differently than typical betting in the shop; instead of holding the cash to bet against customers themselves, online betting exchanges act like a financial market in which punters bet both for and against an event outcome. Most betting shops will not offer exchanges so players must turn to online betting.

Sometimes called live betting or in-running betting, in-play betting is the practice of betting on an event while it's underway. Unless you're watching the game from the betting shop, players can really only effectively capitalize on in-play betting odds by betting online or through betting apps.

The best online betting hubs will accompany events with statistics and live streams to enhance the experience, and empower players to make bets on a wide range of markets. Meanwhile, odds are updated moment-by-moment as the event progresses meaning online punters can sometimes cash out early allowing players to withdraw (or cash out) their bet for a fixed sum, if they believe that the bet is likely to fail later in the event, or if they've given up on it and want to claw back losses.

Betting News and Strategy Articles


Leicester, Burnley and Sheffield Sign Deal with Ladbrokes
Leicester, Burnley and Sheffield Sign Deal with Ladbrokes

British betting and gaming business Ladbrokes has made a strong start to its football season by signing deals with three clubs across the Premier League and Championship. The agreements are set to enh ... Read More

Ultimate Guide to the Best Bets and Odds of NFL Season 2017
Ultimate Guide to the Best Bets and Odds of NFL Season 2017

The NFL has grown in global coverage over the past decade, giving punters more in the way of betting interest and ammunition when it comes to placing value bets. With the 2017/18 NFL season kicking of ... Read More

Betting-Focused Commentary Coming Your Way Thanks to Unibet
Betting-Focused Commentary Coming Your Way Thanks to Unibet

The football season has well and truly kicked off, and Unibet customers have been taking advantage of a new commentary service that’s just the latest in a long line of innovations the brand has been r ... Read More

Coral Launches New Connect App and Extends Middlesbrough Deal
Coral Launches New Connect App and Extends Middlesbrough Deal

While many of its competitors have been metaphorically and, in some cases, literally ‘on the beach’, the team at Coral has been working hard on a couple of things to enhance the experience of its cust ... Read More

Betsafe Launches Upgraded Mobile Sportsbook Experience
Betsafe Launches Upgraded Mobile Sportsbook Experience

The mobile Sportsbook experience offered by Betsafe has been upgraded, as part of improvements across all three of Betsson's brands. The new sportsbook features an overhauled user interface, and new f ... Read More

Paddy Power Opens Extensive Betting Market on North Korea
Paddy Power Opens Extensive Betting Market on North Korea

If there was one online bookmaker that was favourite to stir up some dark-humoured banter with the infamous North Korea and its leader Kim Jong-Un, it was always likely to be Paddy Power. And true to ... Read More

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