Sports Betting Strategy: Ante-Post Betting

Sports Betting Strategy: Ante-Post Betting

When visiting the best betting sites, you're likely to come across the term 'ante-post' betting. While this might sound like confusing jargon, the reality is actually quite simple. Read on for a quick guide to ante post betting, and how it differs from normal betting.

Ante-Post Betting Explained

An ante-post bet can be described as "a long-term wager on the outcome of a season or special event that will take place in the future", and is also sometimes referred to as 'futures' betting.

For example, ante-post betting allows you to speculate on the winner of the next English Premier League the day after the current season ends. Similarly, if you wanted to bet on the Cheltenham festival using ante-post betting, you could do it way in advance of the March event to secure a more favorable price on a horse before the key trial races are run and the pecking order for the punters and bookmakers become well established.

Cheltenham Ante Post betting is huge for racing punters and many odds compilers will offer "Non Runner No Bet" concessions sometimes a month in advance which is effectively Ante Post betting on steroids; offering up larger priced opportunities with the knowledge that should your horse not turn up on the day you will get your stake back - this is something rather specific to Cheltenham and some key horse racing markets and important to be aware of as bookmakers chase early Cheltenham wagers.

Essentially, ante-post betting allows you to take a fixed odds price on a team or individual well in advance of the event they will compete in.


Read More: Don't forget to make the most of Cheltenham Free Bets


The Benefits of Ante-Post Betting

While ante-post betting isn't without its risks (such as loss of stake due to an individual not competing), it also has a number of benefits:

Better Odds

One of the main reasons that ante-post betting is so popular among sports punters is that it offers the chance to take better odds. Once the declarations have been made and the market is set, the odds will often change based on the popularity of a particular team or individual.

For example if betting with the best football betting sites, if you thought that Arsenal would be a threat before the start of the season, you could place an ante-post bet on them at 10/1. If you'd have waited until Arsenal won a few games, you'd see the price drop because people will have spotted their potential and placed a bet on them. This activity would drive down the odds and, therefore, your potential returns.

Better Money Management

Another benefit of ante-post betting is that it allows you to plan out your bets ahead of time and take an early position on a popular market. Ante-post betting offers a potentially more measured way to place your bets and to hedge your position if you have been shrewd enough to secure a leading fancy at large odds you can then consider placing a different bet on the same event to guarantee a profit - this is called hedging your bets.


Read More: Grand National Free Bets for the big Aintree race


Better Rules

Although ante-post punters don't get their stake back if their pick is a non-runner, they aren't subject to Rule 4. This rule stipulates that punters will be subject to a deduction from their bet in the event of a non-runner being announced, and is intended to make the odds more reasonable – particularly in the event that the non-runner was the favourite.

So, if betting on horse racing for example, after the declarations had been made (i.e. not an ante-post bet), you would get your stake back if your horse became a non-runner. However, if an opposing horse is withdrawn, then the bookmaker will adjust the price of your bet (using a standard table) to reflect the more favourable conditions. For example, if a 2/1 favourite pulls out of the race and your horse goes on to win at a price of 9/1, the bookmaker would be entitled to deduct 5% of your winnings, because the 9/1 price would have been too high given the removal of the 2/1 favourite.


For latest sports odds and offers check out: 888 Sportsbook Bonus.


Evaluating Ante-Post Betting

Once you've grasped the potential benefits and drawbacks of ante-post betting, the final thing to consider is the actual process of placing a bet. Instead of jumping into the first market you find, always make sure you consider the following:

How long is your investment?

If you're betting on an outcome that won't be decided for eight months, you're likely to need a higher return than a game that will be played tonight. In a nutshell: the longer the timeframe, the greater your returns should ideally be.

Where is the best deal?

Different online sportsbooks are going to have different ante-post odds, because the risk to operators isn't as great as it is in the daily betting markets. This means you can often shop around for the best deals.

Nearly all of the best online betting companies will offer ante-post markets on most sports and will have varying promotions offering free bets and other similar incentives.

What are the best sports for Ante-Post Betting?

Nearly all sports have ante post markets, and most bookmakers will offer an extensive range of markets with punters able to take advantage of better odds for events in the future. Some sports however are easier than others to take advantage of, and we've listed some of the best ante post sports below:

  • Horse Racing Betting
  • Football Betting
  • Cricket Betting
  • Boxing Betting

Recommended Betting Sites

Bell Icon
Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. More
  1. Brand Ambassador Teddy Sheringham
    Live Streaming of UK Horse Racing
    Acca Club: £5 Free Bet Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts.
  2. 2
    Kwiff Sports
    Established 2015
    More Details
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  3. Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  4. 4
    BetItOn Sportsbook
    Established 2020
    More Details
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  5. 5
    Spreadex Betting
    Established 1999
    More Details
    Primary Shirt Sponsor of Burnley FC
    Football First Goalscorer Insurance
    Horse Racing '2nd to a Rag' Insurance
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    20
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Spreadex is the only UK betting site to offer traditional sportsbook fixed-odds betting as well as sports spread betting and financial trading from the same account. It is also one of the few betting companies to offer credit facilities - meaning sports betters can place bets without having to first deposit funds.
  6. 6
    BetVictor Sports
    Established 2000
    More Details
    Long Established UK Bookmaker
    BV Loyalty Club - Weekly £5 Free Bet
    Free to Play 'Pick 6' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts.
  7. Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  8. 'Million Pound Picks' Predictor Game
    Live Streaming of all UK & Irish Racing
    3 x Odds Boost Tokens Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    23
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Grosvenor Sport is the sportsbook of Grosvenor Casinos - the UK's largest casino operator with over 50 casinos located in major towns and cities across the UK.
  9. Create Your Own Accumulater with 'Bet Maker'
    Enhanced Odds Every Week with 'BetPlus'
    Live Streaming of International Horse Racing
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Well known in Europe and growing fast in the UK, NetBet offer some unique features, such as 'Snap Bet' - where mobile users can bet on a goal being scored in the next 30 secs, 1 min, 5 mins or 10 mins of live football matches.
  10. Awarded 'Sportsbook of the Year' 2018/19/20/21
    Live Streaming of 1000's of Events
    2 Goals Ahead Early Payout Offer
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bet365 offer the most comprehensive online sports betting service, including live steaming of a huge range of sports, plus a unique 'Edit Bet' functionality.
  11. 11
    BritainBet Sport
    Established 2020
    More Details
    10% Cash-Back on Various Sports
    'Wager Wars' Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service.
  12. Simple & Easy to Navigate Betting Lobby
    'Wager Wars' Leaderboard & Cash Prizes
    10% Cashback on Sports Betting Losses
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Online Casino, as its name clearly indicates, is a casino first operator with an added sportsbook if you also fancy some sports wagers.
  13. 13
    Coral Sports
    Established 2002
    More Details
    One of the UK's Biggest Bookmakers
    Football & Racing 'Super Series' Predictor Games
    'Beaten by a Length' Free Bets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    14
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Coral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits.
  14. UK's Leading Horse Racing Pool Betting Operator
    Home of the Placepot & Exclusive Placepot App
    Never Beaten by SP on Horse Racing with Tote+
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    2
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of each of six nominated races on a single day).
  15. Official UK Betting Partner of Fulham FC
    Regular Money-Back Specials
    'Racing Sportsbook of the Year' 2020
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Fitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all.
  16. 16
    10bet Sports
    Established 2003
    More Details
    Regular Free Bets & Enhanced Odds Specials
    Cutting Edge In-Play Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.
  17. 17
    Monster Casino Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    10% Cashback on Sports Betting Losses
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    30
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Monster Casino Sportsbook is the new sports betting offering from this long established casino brand, with a small but select selection of sports to bet on.
  18. 18
    William Hill Sports
    Established 2008
    More Details
    'Sports Betting Operator of the Year' 2020 & 2022
    Official Betting Partner of Tottenham Hotspur FC
    Free to Play 'Free or 4' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Named after its founder way back in 1934, William Hill is now one of the world's biggest bookmaker brands and operates over 1400 betting shops throughout the UK.
  19. 19
    Ladbrokes Sports
    Established 2000
    More Details
    Daily Odds Boost Tokens
    #GetAPrice - Create Your Own Bet
    Edit Accumulator Bets In-Running
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    22
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Ladbrokes is one of the world’s leading betting and gaming companies with a heritage dating back to 1886 and betting shops across the UK and Ireland. They were awarded 'Football Sportsbook of the Year' in 2021.
  20. Sponsors of the BoyleSports Irish Grand National
    £5 Free Acca for Every 5 Acca's Placed
    Free Bet if Second to the SP Favourite
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    40
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BoyleSports are an independent Irish bookmaker who are shirt sponsors of Coventry City FC and Birmingham City FC and an official betting partner to Newcastle United FC and Wolverhampton Wanderers FC.
Show More
Showing 20 of 38
×