BetMGM Casino Debuts Luxor Fortunes in Michigan
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BetMGM Casino selected Michigan as the launch point for its newest slot, Luxor Fortunes. This game is a product of the partnership with software vendor Light & Wonder. It is inspired by the legendary Luxor Hotel and Casino in Las Vegas, owned by MGM Resorts, a joint parent company of BetMGM Casino.
The pyramid-shaped hotel is one of the landmarks on the Las Vegas Strip, and now players from the Wolverine State can experience some of the ambiance without the need to travel to Sin City. Currently, Luxor Fortunes is available only in Michigan and New Jersey. However, a wider release in other North American markets is possible shortly, as the operator is developing its strategy to introduce new slot games inspired by real-life MGM locations.
Light & Wonder executives expressed satisfaction with the launch of Luxor Fortunes in Michigan and New Jersey. In the official press release, VP of Game Development Rob Procter stated that the level of quality in this online slot is a testament to the growing relationship between BetMGM Michigan online casino and Light & Wonder.
Egyptian-themed Slot with Four Jackpots
Luxor Fortunes offers a thematic blend of ancient Egypt and the grandeur of a recognizable Las Vegas casino. The game heavily borrows elements from an older title, 88 Fortunes, released in 2017 and perceived as one of the best-performing games across all US markets.
The action at Luxor Fortunes occurs on five reels and three rows with 243 ways to win. Players can expect a medium volatility game with an RTP of 96.07%. Betting starts at $0.2, while the max allowed bet per spin is $45, meaning it's not a game for high rollers.
The pyramid is the Wild symbol, and Free Spins bonus rounds are available, while players can play for four Jackpots, such as Mini, Minor, Major, and Grand. The Egyptian-themed slot is expected to be eligible for Michigan online casino promotions at BetMGM.
Operator With a Large Market Share
BetMGM has been the best-performing Michigan casino online for three consecutive years, and the Great Lakes State market is one of the most profitable for the operator. In 2023, BetMGM's revenue figures for all US iGaming markets were $1.96 billion, and Michigan alone contributed $586 million in revenue.
The choice of Michigan as one of the markets for the debut of Luxor Fortune indicates this market's importance for an operator with a national reach. Adding the new game is another step in the continuous strategy to stay competitive in a dynamic industry.
BetMGM's success is not measured only in revenue numbers. Last year, the operator received the Digital Operator of the Year award at the 2023 Global Gaming Awards Las Vegas. The new game is another push to retain and build upon its market share in Michigan by offering players entertainment value.
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