Bet365 Sportsbook Review

Reviewed By Richard Janvrin

Online sportsbooks. Online casinos. Online slots. Social casinos.
Published: Aug 23 · 13 min read
Updated: July 19th, 2021

Bet365 is among the world's most established online sportsbooks and one of the first operators to offer live, in-play sports betting. Bet365 has an enticing sign-up bonus to get new bettors in the door. Be sure to visit the Bet365 promo page to explore this and the latest promotions.

Bet365 boasts an extensive range of sports markets, leagues and betting options. If you're looking for an easy-to-use online sportsbook, both the Bet365 app and betting site are certainly worth exploring. Find everything you need to get started with this Bet365 sportsbook review.

Pros
Cons
Extensive sports market catalog Some restriction after big wins
Responsive customer service No customer loyalty program
Online sportsbook and casino in NJ Identity verification somewhat tedious

Get to Know Bet365

Bet365 is owned by the Coates family who has secured a spot in the top 50 of Britain's wealthiest. Owner Denise Coates is owner and CEO and has elevated Bet365 to global prominence and annual profits to almost $140 million. The company is based in Stoke-on-Trent, a city in central England, that has over 3,000 employees. Since 1961, the activity of sports betting has been accepted in the United Kingdom, and that has carried through to the evolution of online bookmaking. Actors Ray Winstone and Samuel L. Jackson have notably been featured in the site's advertising. The focus is entirely on its online operations, global presence, and striving to provide a service that stands apart in both quality and quantity of its competitors.

Bet365 is a premium online bookmaker that caters to over 45 million customers worldwide. The online sportsbook is starting to make a name for itself in the United States as a legal online gambling site, staking a claim in New Jersey. The Bet365 USA sportsbook features all the popular U.S. sports and impressive coverage while maintaining a user-friendly interface.

Sign Up For a Bet365 Account

Bet365 puts forth an easy sign-up process that should take you no more than ten minutes to complete. You may be asked to produce a paystub or bank statement at some point in the process, but Bet365 will never contact your employer as part of the verification process. Your information is not shared with other third parties or any other users as Bet365, through the registration process, uses encryption that rivals top financial institutions to keep your personal and financial information secure and private.

To prepare for any additional information requests during the registration process, we recommend sports bettors to upload documents to the "Know Your Customer" portal on the site, which is free to download and withdraw from betting sites, to verify your banking and address information. It's not unusual to be asked to provide information on your occupation or salary. The website will not contact you because of this process.

To create an account at Bet365

Select "Join" from either the Bet365 website or mobile betting app that will present the entire sign-up process on one screen.

Step 1: Enter first and last name, date of birth, last four digits of Social Security number

Step 2: Provide a valid email address, phone number and physical address

Step 3: Create a username and password for your Bet365 sportsbook account

Once this information has been entered you can choose to accept or decline Bet365 sending you information about free bets and other offers. All that's left is to agree to Bet365 terms and conditions then click "Join Bet365" at the bottom of the page.

Customers in New Jersey have access to the Bet365 online casino. If you have a casino account through this operator, log in to the sportsbook with the same credentials used for your casino account and it will transfer to the sportsbook. Don't create a sportsbook account with the same information used for your already established casino account as this will cause both accounts to be locked.

Bet365 Sports Welcome Bonus

Deposit Methods

Bet365 has one of the most informative and concise banking areas that we've come across. Both depositing and withdrawing are relatively straightforward. The information includes any applicable fees, turnaround times, and other details that players would find to be important. It takes the guesswork out of conducting transactions and makes it easy to select the best account funding method. The bank is equipped with worldwide transactions and is in the U.S., Africa, Canada, Australia, Singapore, Canada, Japan and Australia. Bet365 is available in U.S. and European currencies.

Since Bet365 is one of the most well-known sportsbooks in the world, credit and debit cards are the most popular deposit options for Bet365 customers. Also included is Maestro, Skrill, Neteller, PayPal, Google Pay, Paysafecard, bank wire, and mailed check. All the deposit options at Bet365 are free to initially fund and subsequently top off your account. The minimum deposit for any method is $10.

Withdraw Your Winnings

Bet365 has nearly every payout option in the book, including credit/debit card, bank wire, Skrill, NETELLER and checks. Due to the global nature of the Bet365 brand, country restrictions apply. State governments and state gaming boards place strict regulations on online sports betting sites and ensure consumers are protected at every step. The best thing about using a legal sportsbook is that you can be utterly worry-free about your data and money when you withdraw from your account because of strict regulations.

Bet365 Offers and Promotions

Bet365 welcome offer includes a 100% matched deposit up to $500 that is received in bet credits. Customers must deposit at least $10 to qualify and have 30 days from account creation to claim the welcome offer. Bet credits will be forfeited after 90 days of inactivity.

Claim the Bet365 Promo Code Offer

Additional Promos and Offers

As sports seasons change, so too do additional Bet365 promos and offers. Head to the Bet365 promotions page daily to explore up-to-date promos and offers, including free bets.

Bet365 - New Jersey App

Mobile Bet365 sports was the first online sportsbook to offer live betting from mobile devices. The app is a fully functional sportsbook, with the ability to sign up and make deposits and withdrawals. It is available for iOS and Android users and features a simplified version of the same interface you'll encounter when visiting the desktop site. The bet slip on the app ends up populating the entire screen, ensuring you can clearly see the odds and details of your wagers when it matters most. The feature is likely to be the future of sports betting as players grow accustomed to betting on live events in real-time from sports bars, social events, stadiums, you name it.

The Bet365 sports mobile betting app allows you to make your bets with ease. The in-play live streaming betting is also available to mobile users. Players can also access some of the casino games while on the go. Overall, the mobile interface is excellent, and the betting interface is fast and easy to make bets as well as access the casino and your betting history.

Bet365 VIP Program

There is no VIP or customer rewards program for the sportsbook, at the time of this Bet365 review.

Sports and Markets Available at Bet365

Sports to Wager on at Bet365

Bet365 sportsbook has a huge selection of sports markets and bet types. The sportsbook holds popular options like moneylines, totals and spreads, including alternate lines for both. There are nearly 25 sports markets to choose from that encompass American and international sports and Bet365 is constantly adding new markets as they become available. You can find a ton of player props and game props with Bet365. As opposed to selecting the contest for props, players can categorize which bets they would like to choose, and the game selections appear from there. It requires you a bit of a working-backward approach but efficient for those who have preferred wagers they wish to make.

Bet365USA includes a full suite of in-game betting options, also available for live streaming. You can bet on the time of the next goal or yellow card, changing the complexity of the event. It is an excellent complement to the full-game wagering as often a game can change in-play and you'll want to bet on it as a result of those changes. The site offers both spread and decimal bets, which are typically shown in Europe and North America. Bet365 is great for soccer, which can be dreadfully uneventful in the betting world, but being able to wager on the time of a goal changes the experience entirely.

As we found in this Bet365 review USA, Bet365 offers just about every sport legally allowed by the legislation in New Jersey. Bet365 stands out by offering eSports odds, including League of Legends. Very few books or states offer odds on that market, so Bet365 is one of your only choices for that niche sport. Bet365 also offers live betting, which is growing in popularity within the U.S. sports betting sphere. For more info, visit [link] for all the latest updates on New Jersey sports betting news.

Bet365 sports markets:

  • Football (NFL and Canadien)
  • Basketball (NBA and international)
  • Baseball (MLB and international)
  • Hockey (NHL and international)
  • Soccer (MLS and international)
  • Tennis
  • Australian Rules
  • Boxing/MMA
  • Cricket
  • Cycling
  • Darts
  • Golf
  • Handball
  • Lacrosse
  • Field hockey
  • Softball
  • Water polo
  • Motor sports (NASCAR and F1)
  • Rugby League
  • Rugby Union
  • Snooker
  • Table tennis
  • Virtual sports
  • Volleyball

Odds at Bet365 Sports Betting Site

Bet365 is a great book to add if you're trying to line shop (and you should). While you might sometimes find better odds elsewhere, Bet365 is right in the mix for the best lines in legalized sports betting. Standard hold on moneyline markets typically falls in the 4-4.5% range around the industry, with some higher books approaching 5% or more. Bet365 has been very competitive vs. other U.S. books, ranking near the bottom of the list in hold for sports betting on a variety of different sports. For Bet365, we often find it right around the 4% mark, which is great for bettors. Of course, some books offer high holds on moneylines but better odds on things like player props.

Types of Contests

Most contests and tournaments through Bet365 are offered for horse racing. In place of contests and tournaments, Bet365 provides a good selection of promotions. Keep an eye out for sports contests on Bet365 in the near future.

Features at Bet365

Bet365 is well-equipped to meet even the harshest demands of bettors. The in-play betting platform has all the modern features you can ask for. The dedicated in-play section covers the most popular sports, and always has plenty of betting options to check out.

Bet365 streams live in-game sporting events daily on its live streaming service. There also is specials betting. Some of the more prominent features of Bet365 are:

BetBuilder

BetBuilder allows Bet365 sports bettors to create your own betting lines. These lines can be bet individually or included in a parlay. Bet365 sports bettors can choose from betting lines included in the Bet365 catalog.

Cash Out

Cash out somewhat serves as a Bet365 push bet. Bet365 allows you to settle your wagers early for an adjusted return. It is an immensely helpful feature for those focused on the riskier game of live betting. You can set up auto cash out, which automatically grades your wager if the value reaches a certain amount. “Partial cashouts” lets you take a return on some of the money you've risked, while also leaving some in play. Bet365 is a great service for those interested in riskier bets, such as parlays, and futures bets. It's easy to set up as a bet or parlay with only a few features you can choose to opt out of.

Edit Your Bet

This function allows you to modify an existing parlay or multilegged wager before the bet is graded. You also can add or remove a leg to your bet based on last-minute information. Amazingly, Bet365 even allows you to take advantage of the function once the event is underway. The odds and your payout will be updated accordingly, so it's helpful to have.

User Experience

The betting website is top of the line with quality graphics and an entirely easy-to-navigate layout. The live in-play function allows you to bet while games or matches are underway. The one-wallet system is good throughout the entire website whether wagering in the casino, any of the bingo rooms, the game area, or poker room. Live Match Alerts provide updates to your desktop or mobile device. You can customize the type of alerts you'd like to receive from games.

There are no ads, pictures or "creative" displays littered on the page. The navigation is organized and like other top-tier books. New and seasoned customers can enjoy the simplicity and lack of clutter as they navigate to find bets quickly. It can be difficult for new users to find secondary markets like game and player props if you don't know what to look at when you first visit the site.

Bet365 States of Operation

Bet365 online sportsbook currently is exclusive to New Jersey. It operates within the state's laws and is regulated by the state's governing bodies.

New Jersey Sportsbook

  • Availability: Online and mobile sportsbook, online casino and poker
  • Land-Based Partner: Hard Rock Casino Atlantic City (1000 Boardwalk, Atlantic City, NJ 08401)
  • License: New Jersey Division of Gaming Enforcement

Bet365 launched in sports-betting hotbed New Jersey in August 2019. The Garden State currently is the only U.S. location in which Bet365 is operational. Bet365 is a licensed sportsbook regulated by the New Jersey Division of Gaming Enforcement. Bet365 online betting offers markets on most college sporting events, but no licensed sportsbooks are allowed to offer wagering on college events that either take place in New Jersey or involve a team representing a college or university located in the state. Rutgers, Princeton, Seton Hall, or any other schools that are located within New Jersey are off wagering limits.

Learn more about New Jersey Sports Betting

Bet365 Customer Service

Customer service at Bet365 is usually available at any time. Calls are answered in seconds even if you're calling at a peak time. The entire call center operation is based in England. Emails also are answered promptly. In general, if you were worried about dealing with a more substantial company like this, fear not. Bet365 is accessible and accommodating. Other significant organizations should take a page from Bet365's book when it comes to customer service. It has a wide variety of language options as well - another major plus for this sportsbook. Bet365 has several contact numbers listed to help those in other countries to avoid long-distance charges.

Bet365 has a live chat, six toll-free phone numbers, email option and several additional phone numbers for telephone betting. Bet365 is available to assist whenever you find the time is most convenient. The sportsbook offers every possible line of communication open to interact with bettors. Visit the "Contact Us" section to get the full details including the mailing address, email address, and additional telephone numbers.

Live chat might be the best way to contact Bet365 agents, especially from within the U.S. The best compliment is that you hardly ever need to contact customer service. Everything on the Bet365 website is intuitive and straightforward so that you can usually find an answer by simply browsing the site. The customer service team also can take you through the website's privacy policy and its cutting-edge security measures. This is a safe, reputable online sportsbook, and it has a long history of protecting customers' personal and financial details.

Live chat gives you instant access to an agent without having to pick up your phone. The site also has a great FAQ section, and it has a Facebook page and Twitter handle if you want to take your question to the court of public opinion. Bet365 has a telephone number and mailing address on its website. You also can email support or mail a letter. It seems clear that Bet365 wants to make all its customers happy as much and as quickly as possible. We have heard excellent feedback from players when dealing with their support department, so we gave its customer service an excellent rating. We would recommend this service to anyone.

Others have expressed frustration with some of the player service policies implemented by Bet365. Yet, Bet365 has garnered acclaim as the most successful player service company in the world by some of its big winners, as well as many of its players.

Bet Responsibly

To access all that Bet365 offers on this front, click the "Responsible Gaming" icon. This directs customers to several articles and resources they can use for reference. Customers also can set limits on deposits and time on the site in addition to placing themselves on a self-exclusion list if they are concerned about their gambling. On the Responsible Gaming page, there are national and New Jersey-specific resources listed with phone numbers and email addresses for gambling assistance.

Our Expert Opinion on Bet365 Sportsbook

Bet365 is focused on the experience of betting on sports just as much as the outcome. The platform is built to appeal to an expanding global community of online bettors. Features include cross-league parlays and customized gambling options. You can follow every game on the book from the app or online with live streaming services. Bet365 is a great place to wager on a variety of events from around the globe and offers unique and creative wagering opportunities that simply aren't available elsewhere in the world, such as cross-leagues. The sportsbook experience is as hands-off or engaged as you want it to be.

Bet365 is amongst the top payout sportsbooks. The website is quite impressive, engaging and unique. The mobile site allows for in-play betting and video streaming. The site dedicates itself to its local bettors but, with its global reach, provides an entire menu of sporting and other events to satisfy bettors regardless of their location. Events range from the familiar to some surprises in the "more sports” area like floorball, sailing, table tennis and more niche sports.

What Bet365 could improve upon: Some of the big money winners have said that they have been restricted through the sportsbook experience from further online betting activities. The subject could raise a flag for players looking for continuous big-money payouts. The feedback does not include any issues regarding the receipt payment amounts but in the allowance of further betting. It's on a case-by-case basis and there certainly could be extenuating circumstances that we're not privy to.

To conclude this Bet365 review, we give this operator our stamp of approval. Bet365 is a must-add sportsbook for the novice and the seasoned bettor alike.