Betting Software

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While it is easy to overlook, a solid software platform can greatly influence the user experience, especially when it comes to online betting sites. While unique bingo software suppliers might get more publicity, the top betting software providers quietly go about the work of producing high-end gambling experiences for all who join their online bookies.

Online casino and bingo software suppliers might get all the attention but don't sleep on these betting software providers, they might just surprise you. Here now is a glimpse into some of the hallmarks of the top-tier betting software providers.

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2DB Limited, the betting software supplier out of the United Kingdom, offers a wide array of betting and gaming services directly to the industries top ... Read More
Betradar sees its mission as a simple one; "We seamlessly integrate sports-related live data and digital content with our client’s businesses."... Read More
Geneity, now owned by Playtech, was originally an independent company founded by a team of professional software engineers in 2006.... Read More
The Inspired Gaming Group touts the industry-leader title in the world of virtual sports betting software.... Read More
Kambi is a premier sportsbook software supplier providing world-class solutions to licensed online gambling operators all across the globe. Kambi provides a wide range of ... Read More
OddsMatrix itself is a sports betting solution and platform that allows clients to integrate the system into their current setup or use it as a ... Read More
If you've placed a sports bet on a bookmaker’s website such as Ladbrokes Sports or William Hill Sports, chances are that your experience arrived courtesy ... Read More
SBTech is a leading B2B provider of online sports gambling technology. The Bulgaria-based firm offers turnkey betting solutions to its clients, and has expanded its ... Read More

How to Compare

Comparing betting software can be challenging for more novice players due to the fact that it's the suppliers' goal to create a solution that transitions into their clients' products with little to no distraction. Players have to actively search for and have a general knowledge of these features and solutions in order to quickly spot the differences.

Players more familiar with online betting and the features these topnotch suppliers provide would probably have little issue spotting out all the influence of a software solution. Most suppliers offer one of three features, if not all three: odds (live, static, analysis, etc.), streaming services, and interface software.


Obviously, the core of any bookie's value, whether online or brick and mortar, is their ability to not only produce odds but provide relevant, up-to-date odds on an astronomical number of events throughout the calendar year. Production of this content is often handed off to these third-party suppliers which tend to uniquely approach this mission so be aware of the numerous ways odds are gathered and presented.

Suppliers like Betradar actually provide a live data widget service. This allows Betradar to provide live sports data like odds in a widget cleanly placed within your site's content. Odds are presented in a number of ways with a wealth of unique features used to improve the wagering process. Although most topnotch online bookies have similar odds for the most part, their presentation and implementation is usually unique.


Outside of the odds and how they are presented to the players, you should also consider the interface the software company provides, basically what the site looks like when you visit it. Casino software providers pride themselves on the interfaces they provide to their clients but betting software providers produce interface solutions most wouldn't scoff at as well.

Guts Sports' partnership with OddsMatrix, betting subsidiary of EveryMatrix, reveals their unique approach to site interface compared the more familiar structure found at sites like Coral Sports.

Streaming Services

The last feature to consider is the suppliers' ability to provide streaming services for events. Online gambling operators have long integrated streaming services into their products but sports betting was slow to follow due to the value live sporting events hold created an inflated market.

Fortunately, the advent and rise of online streaming services like NetFlix helped secure more operator-friendly deals for them to directly provide a feed of the event you're betting on, a feature worth noting for in-play betting enthusiasts.

Betradar, once again, leads the way in innovation as they claim to be the champion of cutting-edge streaming service integration. Betradar partners can provide a stream of a live sporting event or digital one for players to enjoy while betting that same event.

Leading Suppliers

It's fair to say most betting software suppliers bring some value to a partnership, it's also clear there are distinct leaders amongst the industry. Betradar not only flaunts an incredible list of clients, they also prides itself on innovation and a unique product line.

Geneity is owned and operated by the leading name in gambling solutions, Playtech, meaning you can rest assured when enjoying a punt with one of their partners like Ladbrokes Sports.

Some suppliers simply provide more when it comes to services. Geneity also provides over 100 football markets to enjoy, well above the industry average. When looking to enjoy a topnotch online bookie, be sure to investigate the software partnerships they have secured.

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