Paddy Power Suspends Betting on Idris Elba to be James Bond
The popular next James Bond market offered at Paddy Power has been suspended. Back on Thursday, August 9th, Paddy Power suspended betting on the market after a storm of bets moved Idris Elba from 10/1 to 2/1 favorite. He jumped the former favorites James Norton and Tom Hardy in one day, both offered at 3/1.
Paddy Power offered this simple statement:
“A hint from the James Bond producer, some weighty bets and the fact that Idris Elba is one of the coolest men on the planet has forced us to stop taking bets on him for the next James Bond. We’re now convinced that he’s going to take over from Daniel Craig following Bond 25. From Hackney with Love.”
Signs Point to Elba
Did Paddy Power get a drop on who the new Bond is? Their statement seems to imply it. Elba also had something to say on Monday.
my name’s Elba, Idris Elba. pic.twitter.com/kEyyaVg8JX— Idris Elba (@idriselba) August 12, 2018
Cryptic, and telling, but Elba did follow that tweet up with this one:
Don’t believe the HYPE...— Idris Elba (@idriselba) August 12, 2018
Aiding the rumors was producer Barbara Broccoli said “it is time” for a black actor to don the mantle. Betting appears to have resumed with Elba being offered at 4/6, a monstrously heavy favorite now. The next closest is Tom Hardy at 9/2. Related bets on the next James Bond film include:
- 8/1 Idris Elba’s first Bond film to gross more at Box Office than Daniel Craig’s first.
- 12/1 Idris Elba to be knighted by the end of 2020.
- 16/1 Daniel Craig to make a cameo in Idris Elba’s first Bond film.
- 33/1 Steve McQueen to direct Elba’s first Bond film.
Paddy Power’s Odd Odds Penachant
Paddy Power is no stranger to betting on tv and movies. Other bets currently being offered by the bookmaker include Game Of Thrones (Who will rule Esteros? Bran Stark is the favorite at even odds), outright winner of Celebrity Big Brother (Ryan Thomas is the favorite at 3/1), or the next permanent presenter for Top Gear (James Martin leads at 15/8).
Beyond the big and small screen, the Irish bookmaker has made some money on some other particularly funky bets. Some include if a beachball would land on the field during the 2014 World Cup (one did), the color of the Queen’s hat at the Royal Ascot (blue), and if Justin Bieber or The Pope would have more twitter followers at the end of 2013 (Bieber won by a paltry 49 million followers).
Of course, nobody can look at Paddy Power and not think about some of the controversial bets and advertising campaigns. One of their more *ahem* memorable betting promotions included a promise to refund all losing bets if Oscar Pistorius was found not guilty. In another misstep, Paddy Power made headlines by paying out bets early on Hillary Clinton to win the 2016 US Presidential Election (she would lose to Donald Trump).
Going a bit closer to their sports-betting roots, in 2012, Paddy Power proclaimed to be the official sponsor of a large sporting event in London…London, France. They placed such ads surrounding the London Olympics, earning the ire of Olympic organizers. In another sports related rib, Paddy Power placed a wax statue of Sir Alex Ferguson inside a box labeled “In case of emergency break glass,” following a string of poor results.
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