Reviewed By James Molloy
BetStorm was launched in 2021 with the tagline ‘Lightning can Strike Twice,’ which really captures the electrifying feeling of potential we got from this new player on the UK betting sites market.
BetStorm.com is owned by Progress Play Ltd, a trusted casino and sports betting provider that has been licensed and regulated by the Malta Gaming Authority (MGA), and been in operation since 2012. The BetStorm brand in Great Britain falls under the licence and regulation of the UK Gambling Commission (UKGC).
In addition to the sportsbook, BetStorm also features a compelling online casino. While it is too early to compete for any industry awards, but the brand has the potential to be recognised by the industry. There are currently no sponsorship partnerships but there could be a good opportunity to join forces with BetStorm for a sporting club or league.
New customers with BetStorm can claim a welcome bonus which is described as ‘Deposit £10, Bet £10, Get £30 Free Bet’ with deposit code 'BET30'. This sign up offer is subject to the following Terms & Conditions:
The value of the qualifying bet equates to the bonus. It is fair to say that other operators in the UK offer more generous new account incentives. However, BetStorm’s introductory promotion is transparent and achievable within the timeframes. It provides a good incentive to open an account, deposit betting funds and place bets on the substantial range of sports and casino games.
Cashback is currently (December 2021) the main promotional activity with BetStorm. Customers receive refunds based on deposit losses on the following sports: Football, Basketball, Rugby, Esports, American Football (NFL), Boxing, MMA and UFC.
The Terms & Conditions are the same for each sport and the main rules are listed below:
Please note there is a similar offer related to bets on the English Premier League from December 26 to 28. This has an obvious expiry timeframe but similar deals could be introduced at other times of the year. You should check the ‘PROMOTIONS’ page at BetStorm to keep up to date.
Customers can also enter a ‘SUPER FAN’ competition. However, this promotion is based on wagering and the number of bets. The offer is subject to a minimum deposit of £10 and £50 in qualifying bets. The leading five players based on bets at the end of the promotional period will win real money prizes from £50 to £150. Only sports bets count but cashed bets will not be included in the total.
As a new customer, you can claim £10 in the form of a free bet. Other free bets would provide a good incentive to place qualifying bets with BetStorm but these are currently not on offer. However, BetStorm can introduce other great free bet offers at any time, so you should sign up today to get regularly updated offers.
‘SPORTS’ is one of just two options on the Homepage main menu, after ‘CASINO’. The existing events are displayed under the headings of ‘LIVE’ and ‘PRE-MATCH’. At the time of the BetStorm review the total in each category was 169 and 2500 respectively. There is a Search box in which you can enter a team or competition which makes for easy navigation to your preferred option. BetStorm offers customers an excellent range of sports in terms of quantity. In fact, you can bet on about 40 sports and the list below shows the most popular for any betting market:
There is a further menu that lists the lesser sports. These are more niche but are popular in the UK and others that attract bets globally. The most bet on minor sports with BetStorm by customers in the UK include the following: golf, cricket, darts, snooker and baseball. Sports that are predominantly popular in one country or region are hurling, Gaelic Football, bandy, surfing and ski-jumping. BetStorm also offers odds on global sports like boxing, Formula 1 and cycling.
In addition to the regular sports, customers in the UK can place bets on Esports: Counter Strike GO, League of Legends, Dota 2 and Valorant. The site also features novelty bets on Chess, Politics and TV Shows and Movies. So overall, BetStorm cannot be faulted in terms of sports betting options.
This BetStorm review focuses on sports. However, the site also features a casino and live casino. Players can select from a wide range of slots and table games, including various formats of roulette, baccarat, blackjack and video poker.
BetStorm offers some outstanding sports betting features. The range of sports, leagues and competitions is excellent. Customers can place bets across pre-match, live and ante post betting markets . The combination of popular, niche and novelty categories is a feature that is not common amongst the operator’s competitors.
Football is by far the most popular betting sport and the English Premier League is the most bet on event. BetStorm displays the 1X2 market for each fixture with a link to about 400 related markets which is a relatively high total. These markets appear in the categories of Match, Total, Half, Minutes, Combos, Players, Corners and Fouls.
Football also provides most live betting events. A visual display of the action and live match statistics compensate for the lack of live streaming. Customers can cash out bets on selected markets. The goal is to guarantee a profit or limit the loss before the bet expires. BetStorm suspends betting after a key event such as a goal but displays the updated odds after a short delay.
The horse racing page shows the upcoming races and by meeting. You can take a price or have bets settled at the Starting Price (SP). The bet options are Win, Each Way and Forecast. The site shows the colours, form, Trainer and Jockey and Weight and Age for each horse. However, at the time of this BetStorm review, the site only offered betting for horse racing in the United States.
The ‘BET SLIP’ appears when you select. The range of bets changes as you add more options. You can place singles, doubles, trebles, multiple and system bets. The potential return is displayed when you enter the stake. When a bet is placed and confirmed, Bet Storm updates the account balance accordingly without any delay.
Customers with BetStorm can place bets in-play on the main betting sports, including football, tennis and basketball. The live events are displayed by event, Overview, Multiview and on a Calender. A Dashboard shows the match result market for featured games and a link to more options.
When the BetStorm review was completed, there was no live streaming of any sport or event, but the operator plans to introduce this service in the future.
Here is a step-by-step guide to registering with BetStorm:
The deposit page is displayed and the options will be discussed in the next section. At this stage, there is no need to provide a photographic ID but it will be needed at some stage. As an operator licensed by the UK Gambling Commission, it would be a concern if there was not a need for identity verification.
In summary, the registration process is seamless and can be completed in less than five minutes. The ease with which you can create an account is a significant positive feature of BetStorm. You can now make a qualifying deposit to activate the welcome bonus and start to bet.
After creating a new account, customers are directed to the ‘CASHIER’. Deposit methods include debit cards (but not credit cards), pre-paid safe cards, online money transfer and e-Wallets including Paypal. The minimum deposit is £10, transfers are immediate and there could be a request to upload verification documents if BetStorm cannot verify the identity of a new customer.
Withdrawal options are limited to debit cards and online money transfer. Transactions are subject to standard delays. The minimum withdrawal amount is £10 and the maximum depends on the customer and account history. A £2.50 service charge applies to all withdrawals.
This table shows the average betting percentages for the match result market for three popular sports with BetStorm, William Hill and bet365:
It must be said the layout of the BetStorm website is an area for improvement. The Homepage above the line displays promotional offers so you have to scroll down to see the list of betting sports. However, selecting a sport from the main sports and the less popular lists is straightforward.
Navigation could be improved but a search box makes it easy to locate a team or competition. You can access the website using smartphones and tablets if the browser is optimised for mobile. The mobile site replicates the desktop in the areas of account management and betting.
BetStorm doesn’t offer any downloadable native betting apps for iOS and Android devices as of late 2021. The operation was launched in 2021 so the provider may assess the brand’s impact on the crowded and competitive UK market before developing an app for download.
Customers have access to a search facility whereby you enter a question and BetStorm displays the most appropriate answer. There is a comprehensive FAQ section that provides answers to the most frequent questions about all the main functions of the site. You can contact BetStorm using Live Chat and by email. The customer support department is open seven days a week for 24 hours.
The BetStorm VIP model appears under the name ‘REWARDS PROGRAMME’. All new customers automatically become members and can track their progress by clicking on the Trophy icon. You earn points by completing missions which are specific tasks such as activating a bonus. Players move through the ranks by earning points. These points can be converted into offers in the Rewards Store and allow entry into competitions which offer prizes, such as exclusive deals.
‘Play Responsibly’ appears on the footer of each page and this is the first mention of the feature. The responsible gambling measures include: Recommendations to Refrain from Addictive Gambling, Limits (daily, weekly and monthly), Time-out, Self Exclusion and Reality Check.
BetStorm is a member of GamStop which provides a free self-exclusion service. The operator has banner links and provides contact details for organisations that provide help and support for individuals who have gambling problems.
BetStorm is a terrific addition to new UK betting sites new UK betting sites popping up in the competitive UK sports betting market. It is difficult to gain market share in this environment and the addition of some missing features could help in this respect. However, in terms of the sports, leagues and markets, BetStorm deserves credit. The operation is a recommended destination for sports bettors in the UK.
The minimum withdrawal amount with BetStorm is £10.
Customers can place bets on about 40 sports in pre-match, in-play and ante post markets.
At the time of writing, BetStorm has not launched a mobile betting app.
BetStorm provides a safe and secure betting environment that has been provided by Progress Play Ltd, a reputable organisation in the industry.
Most withdrawals are processed within two hours but some are subject to industry standard delays, depending on the method and provider.
BetStorm is licensed and regulated by the UK Gambling Commission.
"I've worked in the betting industry on product, operations and customer service for several years. A class operator will deliver on many aspects and we cover them all."