Peter & Sons Expands Reach With New BVGroup Partnership
Peter & Sons, the award-winning studio known for quirky visuals and inventive slot mechanics, has signed a major content deal with BVGroup, one of Europe’s most established names in online betting and gaming.
A New Wave Of Games For BVGroup Players
The agreement will see the studio’s full library rolled out across BVGroup’s brands, including its flagship operator BetVictor.
Voodoo Hex, Johnan Legendarian and Barbarossa Revenge are among the first titles launched, giving players access to a catalogue of slots featuring distinctive artwork, varied themes and engaging gameplay.
This launch follows Peter & Sons’ global distribution deal with Light & Wonder, which has accelerated growth in regulated markets worldwide.
The developer is now able to leverage this network to broaden its player base further.
Why This Partnership Matters
With the addition of Peter & Sons content, BVGroup strengthens its extensive technology and games platforms.
Based in Gibraltar, BVGroup has decades of experience as a leading sportsbook, casino and live casino company.
Its brands are trusted across multiple jurisdictions through competitive odds, high-performing platforms and an emphasis on responsible gaming.
The partnership is strategically important for both parties. For Peter & Sons, it marks another step in rapid expansion, having grown from a boutique developer to a serious global contender.
For BVGroup, it adds a new pipeline of original games designed to stand out in a crowded marketplace.
A Growing Trend In iGaming
Through creative vision and distinctive design, Peter & Sons has built a clear brand identity in the iGaming industry.
From mythical adventures to pirate-themed journeys, its slots offer a style aimed at players seeking alternatives to traditional games.
The partnership with BVGroup ensures these creations reach a wider audience, particularly in Europe’s competitive online casinos market.
Industry analysts believe the timing is significant. Demand for distinctive content is increasing, with operators seeking partnerships that differentiate their platforms and offer greater variety.
Peter & Sons has chosen to align with BVGroup at a time when it can access an established customer base and partner with a company known for innovation and reach.
The deal also reflects a wider trend in iGaming: collaborations between independent studios and major operators who value creativity as a means of retaining, growing and inspiring audiences.
For players, this means access to games that break away from formulaic designs while maintaining the reliability and regulatory standards expected across the sector.
