Incentive Games Expands Bet365 Partnership To Include Real-Money Titles
The new agreement between Incentive Games and Bet365 will see the latter now offering a full range of real-money titles from Incentive Studios’ new division.
This represents a significant step forward for Incentive Games’ global growth strategy.
Additionally, all currently active markets will gain access to the full suite of Incentive Studios’ real-money games by the end of the year, including some of the largest regulated markets such as the US and Brazil.
This will allow Incentive Games to expand into higher-growth regions.
The partnership between Incentive Games and Bet365 will offer players a varied and engaging gaming experience, with a collection of game styles that includes free-to-play titles, custom jackpot games and incentivised independent play.
Through the introduction of real-money offerings, both companies can enhance their existing portfolios, grow their international reach, and strengthen their gaming products together.
Incentive Studios uses its parent company’s expertise in real-money game development to create engaging titles designed to retain players and gamify content.
The company offers an alternative to traditional casino games through innovative features that encourage longer play sessions and increase customer loyalty.
Ahmed Baker, Chief Commercial Officer of Incentive Games, said the new agreement further strengthens the relationship between the two businesses, with both companies sharing a vision centred on quality, innovation, and sustainable long-term growth through the launch of real-money games in multiple regulated markets.
He added that both organisations are looking forward to the growth opportunities that will arise from continued collaboration.
A Bet365 spokesperson added that the expansion represents a significant enhancement of Bet365’s international casino business.
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With the support of Incentive Studios, Bet365 aims to create a unique gaming experience for players worldwide, supported by innovative new products developed as part of its broader casino offering.
The announcement follows continued growth in the online casino market driven by global regulation, particularly across North America and Latin America.
Operators are increasingly seeking to differentiate themselves through unique content, while suppliers develop scalable platforms that enable product rollouts across multiple jurisdictions.
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Incentive Games has partnered with one of the world’s largest online gambling operators, providing a strong foundation for the growth of Incentive Studios.
In addition to supporting the studio’s expansion, the deal will also help Bet365 continue enhancing its casino offering with new and engaging content for customers around the world.
The first wave of real-money games is expected to launch on Bet365 later this year, subject to regulatory approval in each of the markets in which they will operate.
