Bet365 To Enhance Online Casino Offerings With Ezugi Partnership
Bet365 has announced a new partnership with Ezugi, which will see the company’s online casino sites offer the studio’s live casino games.
The games are slated for launch on bet365 before the end of the year and enhance Evolution-owned Ezugi’s portfolio of providers.
The deal will see classic games, including Ultimate Roulette, as well as more unique titles like Ultimate Flip and Cricket War, launch on bet365’s Ontario, New Jersey and UK casino websites.
Ezugi Live Dealer Games
Ezugi was founded in 2012 and now offers a portfolio of more than 20 games.
The company’s games portfolio includes mini-games, lottery, and card games, as well as its live dealer casino titles.
Acquired by Evolution in 2018, the company has live studios in seven countries and provides its games in a variety of dealer languages.
In 2022, Ezugi gained its UKGC licence, having already become accredited in New Jersey. In 2024, it was announced that the organisation had entered the Ontario market.
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In recent years, Ezugi has signed deals with leading names in the online casino sector. Earlier this year, the Evolution-owned provider was unveiled as a provider for PokerStars in the UK and Ontario.
In October, Evolution also announced that it was relaunching Ezugi in the US with plans to open a live casino studio in Grand Rapids, Michigan.
Ezugi’s Commercial Strategy Manager, Robert Smith, said of the new deal with bet365: “Ezugi’s mission is to deliver fresh, engaging, and entertaining experiences, and we believe bet365’s players will truly enjoy the exciting twists we bring to classic table games.”
“This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America.”
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Bet365’s Expanding Casino Portfolio
The deal with bet365 represents a significant step for Ezugi. The gambling company was founded in 2000 by siblings Denise and John Coates.
Having started life in a portable building, it went on to become one of, if not the, biggest gambling companies in the UK.
Following expansion into foreign markets, including the US and Canada, it has become a major player in the global market, too.
It has been reported that bet365 plans to relaunch in France, which it left when the market was first regulated back in 2010, before the start of the 2026 World Cup.
While bet365 is best known for its sports betting products, the company also operates popular online bingo, poker and casino websites.
It already offers live dealer games on its sites, including exclusive titles like bet365 Roulette and Boost Roulette.
The deal with Ezugi will see an expansion to the site’s live offerings, which are becoming increasingly popular in the iGaming industry.
Live dealer games can increase immersion and offer enhanced playability to bettors.
A spokesperson for bet365 commented on the deal: “Partnering with Ezugi allows us to add innovative and distinctive live casino games to our offering in two key markets.
"We’re confident our players will love the variety, excitement, and immersive gameplay these titles provide.”
