Bally's Boasts Double-Digit Online Revenue Growth, Posts 5.4% Q3 Revenue Gain

Global gambling company Bally’s has published strong third-quarter figures. 

The company has enjoyed strong online growth, with UK online growth of 8% and interactive revenue in the US growing 13.1%.

Although overall interactive revenue fell 6.9%, this was due to the 2024 sale of the Asian interactive business. 

Excluding this, overall interactive figures were up 11.7% globally.

The business also enjoyed a 12.1% rise in casino and resort revenue, all of which gave a total, global revenue increase of 5.4% across all areas of the business, for the third quarter.

Bally’s launched in 2004 as BLB Investors before rebranding to Twin River Worldwide Holdings. 

In 2020, it underwent another rebranding after buying the Bally’s brand from Caesars Entertainment.

Bally’s Markets

In 2021, the company completed the acquisition of Gamesys Group, effectively launching in the UK through the acquisition process. 

The deal saw Bally’s take control of several UK platforms, including Virgin Games, Jackpotjoy and Monopoly Casino. 

UK growth has continued, with the most recent report detailing an 8% increase in UK omnichannel revenue.

While the company has gone global, its headquarters and main operations are in the US, where it owns 19 casinos, a horse racing track and a golf course, as well as retail sports betting operations in 14 states.

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North American growth outstripped that of the UK, with revenue from its interactive business up 13.1% to $49.9million in the third quarter.

CEO Robeson Reeves said: "The combination of Bally’s International interactive and Intralot created a global iGaming and lottery champion with enhanced scale, diversification, and a highly complementary product offering across B2G, B2B, and B2C channels.

"Intralot is now one of the largest listed companies on the Athens Stock Exchange and the combined entity is expected to generate approximately €1.1billion in annual revenue.

"With industry-leading EBITDA margins in excess of 39%, driven by operational synergies, cross-market opportunities and continued data-driven innovation, Intralot is superbly positioned to unlock significant cross-selling opportunities and drive growth and long-term value creation."

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Bally’s Developments

In July this year, it was announced that the Greek lottery and gaming company, Intralot, would buy Bally’s International Interactive for a total €2.7bn. 

The deal, which was completed in October, saw Bally’s become the Greek company’s major shareholder. 

The new group has operations in more than 40 markets and has become one of the largest groups on the Athens Stock Exchange by capitalization.

In the US, the company has three major projects at various stages of development. 

A $1.7bn development will become Chicago’s first casino, providing more than 3,000 slots and 200 table games, as well as a 500-room hotel.

Furthermore, Bally’s Bronx gained approval from a local committee and could receive a New York license by the end of the year.

Finally, the group is set to start development of its third major Las Vegas site in 2026. The casino complex is due to be completed in 2029.