BetMGM Rolls Out Promotional Tool Win Spins
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BetMGM Casino embarks on a strategic collaboration with software developer White Hat Studios by integrating the provider's unique promotional tool, Win Spins. This feature is expected to enhance the free spins experience at this Michigan online casino.
The implementation of Win Spins was announced via a press release, revealing that BetMGM will roll out the tool exclusively across its multiple U.S. markets for a limited period and on selected games, which will be before White Hat Studios makes it available to other partnering operators.
This new feature should improve BetMGM players' engagement by offering a guaranteed winning experience after receiving win spins allocated through a bonus campaign. The option is accessible within a preselected game under the White Hat umbrella, allowing players to spin until they secure the assigned quantity of winning spins, according to the promotional deal.
The concept evolved out of the desire to eliminate players' dissatisfaction with low or no-value free spins, which occur with regular free spins offers. The introduction of the novel tool will bolster BetMGM's free spins offering and might emerge as a new standard. No time frame has been provided for the exclusive BetMGM rollout, after which the promotional tool will receive a wider release.
White Hat Offers an Extensive Portfolio of Content
The London-based developer White Hat portfolio numbers over 100 titles, and Michigan members of BetMGM benefit from access to games such as Peaky Blinders, Deal or No Deal, The Goonies, and others. This prominent software provider is the exclusive distributor of games produced by developers Blueprint, Reel Time, Merkur, and Lucksome Studios for the US market. The inventory of games includes slots, megaways, jackpots, branded IP slots, RNG table games, and scratch cards.
According to Armen Tatarevic, White Hat Studios VP of Gaming, the introduction of Win Spins is a step towards updating how promotions are distributed to players and, in turn, provide an enjoyable experience.
The benefits are two-sided, with operators such as BetMGM improving the retention of members and appealing to a broader segment of the online gambling community through a compelling promotional feature. However, even before BetMGM decided to include this tool in its bonus arsenal, the operator provided Michigan online casino no deposit bonus deals extending gaming sessions.
Michigan Is BetMGM’s Most Successful Market
The rollout of the Win Spins tool is occurring parallel across BetMGM’s North American markets, among which the Great Lakes States is one of the best-performing gaming landscapes. Before the end of 2023, BetMGM executives felt confident in their revenue projections, revealing they expected to take between $1.8 billion and $2 billion from its online casino operation in North America. Michigan alone contributed $586 million in 2023, cementing its position as the leading operator in Michigan.
Investments in its inventory of games and promotional offers are vital reasons for the dominant performance. The latest collaborations with White Hat Studios signals a constant effort to improve the player experience.
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