theScore Bet Promo Code & Launch Date

theScore Bet has yet to announce the exact details for its new-user welcome offer. However, we do know that it will be available in over 20 states to new users who do not currently have an ESPN BET account. That will include the brand-new Missouri sports betting market, which is set to go live on the same day that theScore is rebranding.

You'll need to sign up from within a legal betting state and confirm your age and identity when signing up.

You will not be able to claim a new-user offer if you currently have an ESPN BET account. There is no re-launch bonus for existing users.

theScore app first launched in 2007 as a source of real-time sports scores, stats, and other news. After PASPA was struck down in 2018, Score Media & Gaming launched theScore Bet online in New Jersey.

By the end of 2021, Penn had purchased theScore app for approximately $2 billion.

theScore Bet operated in several U.S. states, including Colorado, Indiana, Iowa, and New Jersey, until the summer of 2022, when it withdrew from the U.S. to focus solely on Canadian sports betting markets.

Now, Penn Entertainment is bringing theScore Bet back to the United States.

ESPN and Penn Entertainment announced that they have mutually agreed to terminate their U.S. online sports betting operations, effective December 1. At that time, Penn will rebrand its online sports betting service to theScore Bet.

With the rebrand, theScore Bet will return to the U.S. market by replacing ESPN BET in the jurisdictions in which it holds licenses.

• Dec. 1, 2025: ESPN BET will rebrand as theScore Bet and launch in all states where ESPN BET previously held a license.
• Nov. 6, 2025: ESPN and Penn Entertainment announce they have agreed to end their U.S. sports betting partnership years earlier than planned. ESPN announces DraftKings as its new sports betting partner.
• Nov. 14, 2023: ESPN BET debuts in 17 states, rebranding from the previous Barstool Sportsbook.
• Aug. 8, 2023: Penn Entertainment agrees to a 10-year, $150 million deal to make ESPN its exclusive online sports betting partner in the U.S.
• Feb. 17, 2023: Penn Entertainment completes the acquisition of Barstool Sports, including Barstool Sportsbook.
• July 2, 2022: theScore Bet closes all U.S. operations to focus on the Canadian market in Ontario.
• Oct. 19, 2021: Penn National Gaming completes its acquisition of theScore, delisting it from the Nasdaq.
• Aug. 5, 2021: Penn National Gaming announces its agreement to acquire theScore for approximately $1 billion.
• July 31, 2019: Penn National Gaming announces a 20-year market access agreement with Score Media and Gaming, which does business under the name "theScore." Penn gets a 4.7% equity stake in Score Media.

In August 2023, Penn Entertainment agreed to a 10-year, $150 million deal to make ESPN its exclusive online sports betting partner in the US. The agreement included a provision that allowed either party to terminate the deal after the third year if specific market share performance thresholds were not met. Since late 2023, ESPN BET has owned just 3% of the market share across the U.S., trailing behind giants like DraftKings and FanDuel. 

Penn Entertainment CEO & President Jay Snowden said in a release: “Although we made significant progress in improving our product offering and building a cohesive ecosystem with ESPN, we have mutually and amicably agreed to wind down our collaboration.”

The rebrand to theScore Bet will be the second time in just over two years that Penn will try to break into online U.S. sports betting in a significant way.

For existing ESPN BET Sportsbook customers, the ESPN BET brand will be discontinued. All pending bets and PENN Play rewards points will be transferred to theScore Bet. Your ESPN BET account information will remain the same with theScore. The ESPN BET app will become theScore Bet app, so you won’t even need to download a new app.

There’s nothing additional ESPN BET users will need to do to move over their accounts.