DraftKings Is 1st Official PGA Tour Sports Betting Operator
The PGA Tour has announced that DraftKings will be its first “official betting operator.”
In expanding their partnership agreement, DraftKings will be able to use PGA Tour trademarks, have the ability to market on tour platforms and have access to content and video to create pregame and post-game betting programming, according to a news release.
The announcement today comes with some of the biggest betting events of the golf season still to be played. Three of the four major events have been moved to late summer and early fall.
About a year ago, DraftKings became the tour’s first “official daily fantasy game” as part of a multi-year deal. Today’s announcement expands that partnership agreement to include PGA Tour betting.
“The growth in consumption and fan engagement we have seen over the last year in our DraftKings Daily Fantasy games has been tremendous,” Norb Gambuzza, PGA Tour senior vice president for media and gaming, said in the news release. “The expansion of the relationship to now include sports betting is a natural evolution and one which fully supports and promotes the PGA Tour’s objectives of reaching and engaging new segments of fans while introducing them to our players, tournaments and media platforms.”
BREAKING: Today, @DraftKings and @PGATOUR team up to announce a new sports betting deal, designating DraftKings as the first-ever “Official Betting Operator of the PGA TOUR”. Full release here: https://t.co/yp9Arv71Pd pic.twitter.com/QarNZQeNKB— DraftKings News (@DraftKingsNews) July 28, 2020
PGA Tour Back in Full Swing
Like all sports, the PGA Tour had to shut down in mid-March because of the coronavirus pandemic. But it was one of the first to re-emerge, along with UFC and NASCAR, and has been holding regular events since early June.
Several of the highest bet PGA Tour events in DraftKings history have occurred since the tour returned, according to the Boston-based company. It said golf is fourth most-popular sport on its sports betting platforms.
“Golf has been an especially important outlet for fan engagement over these past few months, and this latest collaboration is a significant next step for both the golf and gaming industries,” Ezra Kucharz, chief business officer of DraftKings, said. “We are excited to further our relationship with the PGA Tour.”
DraftKings became a public company in late April when it merged with SBTech and Diamond Eagle Acquisition Corp., in a $3.3 billion deal. It is traded on Nasdaq under “DKNG.”
Majors Yet to Be Played
After this week’s World Golf Championships-FedEx St. Jude Invitational, the first major will be the PGA Championship from Aug. 6-9 at TPC Harding Park in San Francisco without fans. The rest of the major schedule:
- Sept. 17-20: U.S. Open, Winged Foot G.C., Mamaroneck, New York.
- Nov. 12-15: Masters, Augusta National G.C., Augusta, Georgia.
But some of the biggest events are off this year’s schedule. The British Open was canceled for the first time since World War II. The 2021 Open Championship will be played at Royal St George’s in Sandwich, England, from July 15-18.
The 43rd Ryder Cup was moved back a year to Sept. 21-26, 2021, at Whistling Straits in Kohler, Wisconsin. The Presidents Cup also moves back a year and will be played from Sept. 19-25, 2022, at Quail Hollow in Charlotte, North Carolina.
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