FanDuel Introduces iGaming Rewards In Four States
US iGaming giant FanDuel has announced the launch of a new casino loyalty program called the FanDuel Casino Rewards Club.
Currently only available in four US states – New Jersey, Michigan, Pennsylvania and West Virginia - the club offers tiered rewards, with tier level determined by how much money the player spends in a month.
Rewards primarily come in the form of cashback on net losses, although the invitation-only VIP tier also offers early access to new games and access to luxury suites for live sports events.
FanDuel joins many of its competitors in offering this type of VIP program, designed to encourage greater spending due to a better experience and discourage players from defecting to other online casinos.
Having started out offering fantasy sports in 2009, FanDuel has used its market access to develop sports betting and online-casino gambling products. In 2018, FanDuel merged with Paddy Power Betfair.
The group, which is now known as Flutter Entertainment, is the largest betting company in the world, boasting around 14 million global players every month.
After making a $1.2billion loss in 2023, the group recovered with a $162million profit in 2024 and has estimated 2025 revenue to be around $16bn.
FanDuel Casino Rewards Club
Part of Flutter’s recovery has come from restructuring and strengthening its customer base.
The move to add a loyalty scheme to FanDuel’s online offering can be seen as a further move in this regard.
The new scheme has gone live in New Jersey, Michigan, Pennsylvania and West Virginia and is likely to roll out further if it proves successful.
FanDuel Casino Rewards Club is a tiered program. Players receive between one and three points for every dollar they spend, helping determine their monthly tier level and granting access to a reward machine.
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Once a player reaches Tier 2, they start to receive cashback on their net losses – losses minus winnings during that month.
Tier 2 members get 5% cashback as credit, while Tier 3 members receive 10%. Tier 4 gets 15% back and VIP members, who have to be invited to the top level, get 25% of their net losses returned.
VIP members also receive other bonuses. They get early access to new games as well as 24/7 priority customer support and they can access luxury suites during select sporting and other events.
Online Casino Reward Programs
Reward programs are fairly common in the online casino gambling space.
Whereas deposit match bonuses are the favored style of reward to attract new players, cashback offers and VIP programs are commonly used to encourage repeat play.
Many online casinos offer these types of programs, including some of FanDuel’s main competitors.
MGM offers BetMGM Rewards. Fanatics Sportsbook offers FanCash, while DraftKings, which also started out as a fantasy sports operator, has the Dynasty Rewards program - which also offers discounted merchandise as well as standard online casino rewards.
Other Flutter-owned companies also offer their own loyalty programs. Paddy Power offers Paddy’s Rewards Club, while PokerStars has the PokerStars Rewards program.
