Gambling Product Development, Horse Racing Betting, Online Betting Innovation, Football Betting
Experience
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
British business-to-business online games developer 20Shots Limited has extended its partnership with BoyleSports so as to continue supplying the iGaming behemoth with its free-play Fantasy5 soccer title.
Established in 2019 and headquartered in the south London suburb of Croydon, 20Shots Limited debuted the fantasy Premier League football game last summer and immediately saw the advance earn plaudits via its roll out with BoyleSports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+.18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs Apply 18+. Online only. Min Odds of (3/1). Max stake 20. One bet per customer. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify. T&Cs apply.
Cool Concept
Fantasy5 challenges football aficionados to select one Premier League player from each of a quintet of weekly matches.
Punters are then able to win or share a cash jackpot of up to £5,000 should all of their choices manage to surpass a preset points target.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+.18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs Apply 18+. Online only. Min Odds of (3/1). Max stake 20. One bet per customer. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify. T&Cs apply.
Esteemed Validation
The co-founder and Chief Executive Officer for 20Shots Limited, Jacob Kalms, revealed that this latest renewal is set to see BoyleSports continue offering his firm’s Fantasy5 game for the entirety of the 2023/24 Premier League season, which runs until May 19.
He went on to describe the deal as another strong endorsement of his company as well as its products’ ability to complement the offerings of any online casino and betting site operator.
“We have recently announced some exciting new deals and we have others in the works but BoyleSports was our very first operator partner and we see its continuing confidence in 20Shots Limited as a strong demonstration of the strength of our game and technology,” Kalms said.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+.18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs Apply 18+. Online only. Min Odds of (3/1). Max stake 20. One bet per customer. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify. T&Cs apply.
Convincing Compliment
The Marketing Director for BoyleSports, Aimee Prendergast, explained that this year’s edition of Fantasy5 went live from August 3 and is currently being offered to punters across the entirety of the United Kingdom and Ireland.
She furthermore pronounced that her company’s own-branded version of the fantasy football game features a separate player pool to the business-to-consumer compatriot run by 20Shots Limited.
“We have found Fantasy5 to be a great retention and engagement tool for our players and we look forward to continuing our partnership with 20Shots Limited,” Prendergast said.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+.18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs Apply 18+. Online only. Min Odds of (3/1). Max stake 20. One bet per customer. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify. T&Cs apply.
Expanding Impression
This news comes only about a month after Rank Group announced that players can enjoy all of the football-themed action offered by Fantasy5 via its own Grosvenor Casinos offering.
This was followed by yesterday’s revelation that a trio of lucky BoyleSports competitors had each banked some £1,600 in cash after their picks managed to surpass the most recent preset weekly points tally.
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