BetRivers takes on Title Sponsorship of Upcoming NASCAR Event
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Dover Motor Speedway in Delaware has hosted major NASCAR racing and entertainment events for more than 50 years, with the upcoming NASCAR Xfinity Series Dash 4 Cash race the latest on the calendar.
With the rich history of the venue, and the brand power of NASCAR, it’s no surprise that with the advent of legal sports betting in Delaware a licensed operator would want to wrap up sponsorship of the upcoming event.
Long History for the NASCAR Event
And that’s exactly what BetRivers has done, it was announced today, becoming the title sponsor of the race. The BetRivers 200 NASCAR Xfinity Series Dash 4 Cash race, scheduled for April 27, is being undertaken with the Delaware Lottery. Bettors will be able to place mobile sports wagers from inside the event, for the first time.
“As BetRivers is dedicated to providing top-notch entertainment and experiences, this partnership is a natural fit and we are excited to see this important hometown event grow even bigger as we continue to invest in the community for years to come,” said Richard Schwartz, Chief Executive Officer of Rush Street Interactive (RSI), owners of BetRivers.
“The BetRivers 200 will showcase the pinnacle of racing excellence and provide fans with an unmatched spectacle."
Mobile Sports Betting in Delaware only Launched in January 2024
RSI is going to have an activation team on site with exclusive offers for BetRivers Delaware players. They’ll be special events for BetRivers VIP customers.
Mobile sports betting launched in Delaware in January, with the BetRivers sportsbook being launched there for the state’s three casinos. RSI has a deal to operate online gaming in the state for a period of five years.
"Through our continued conversations with Rush Street Interactive, the topic of the importance of community involvement and local economic impact has surfaced many times," said Helene Keeley, Director, Delaware Lottery. "Investing in the local community is important and Rush Street Interactive has done just that, including partnering with the Xfinity Series NASCAR Race at Dover Motor Speedway with the newly named BetRivers 200, we continually confirm our relationship with BetRivers is right for Delaware."
In 2019, Dover Motor Speedway (which has a casino on its property) announced it would be the first track to have a betting window at the track.
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