Hard Rock Launches Michigan iGaming And Online Sports Betting
Hard Rock Bet has launched in its latest US market, Michigan.
The Great Lakes State represents Hard Rock’s 10th online sports betting state and its second iGaming state entry.
The group intends to launch an extensive advertising and promotion campaign to aid the launch, and will be bringing its exclusive casino games and Unity loyalty program, as well as a wide range of sports betting options.
The Hard Rock brand launched as the Hard Rock Cafe in London in 1971.
It went on to open multiple venues around the world and became recognized for its inclusion of music memorabilia, as well as its live shows.
In 2007, the Seminole Tribe of Florida completed the acquisition of the Hard Rock business from Rank Group for just under a billion dollars.
In the following years, Hard Rock expanded its casino and betting businesses, and it has gone on to become one of the most widely recognized online iGaming and sports betting brands in the US.
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Hard Rock Evolution
The company’s online sports betting product was already available in Arizona, Colorado, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee and Virginia. The company also offered online casino gaming in New Jersey.
Opening in Michigan represents a significant expansion for the company.
Executive managing director and CEO Marlon Goldstein said: “This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States.
“Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”
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Hard Rock Bet Products
As well as offering table games and slots from a range of respected studios, Hard Rock Bet has been growing its portfolio of exclusive titles.
In October, it announced the launch of Hard Rock Horizons and Hard Rock Horror Show. The games were created in partnership with Bragg Gaming following the successful launch of Liberty Fortune from the two companies.
Hard Rock Bet now has around 20 exclusive titles available to its players, and all will be available to Michigan gamers.
Players can try out the new slots thanks to Hard Rock’s opening salvo of promotions and offers for MI online casino players.
Sportsbook users receive $150 of free bets if their first bet of $5 or more wins. With one of the best online casinos, players can enjoy up to $1,000 in casino bonuses as well as an additional 200 spins on the Huff ‘n More Puff slot.
Players will also be able to access the Unity loyalty program. Unity points can be earned playing casino games or participating in sports betting, as well as in physical Hard Rock venues.
Accrued points can then be spent like normal dollars when paying for products and services that are part of the program. Again, this includes physical products and experiences like dining experiences and Hard Rock merchandise.
The Hard Rock Bet app is available on iOS and Android, and the Hard Rock Bet website can be accessed via the web. The platform is available to Michigan players now.
