Caesars Palace Michigan Acquires Games from EveryMatrix
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Caesars Palace Michigan is expanding its game library by partnering with Malta-based software provider EveryMatrix. The deal enhances both brands’ profiles. Caesars Palace Michigan will bolster its lobby of 641 games with new engaging content, and thanks to the collaboration, EveryMatrix can expand its footprint in the U.S.
The software developer holds licenses in Connecticut, New Jersey, and West Virginia, and is active across the border of the Great Lakes State, supplying games to Ontario operators. No official list of games to be added to Caesars lobby has been announced, but it's very likely the popular slots from the Every Matrix portfolio will soon migrate to Michigan.
The flagship developer of EveryMatrix in North America is Armadillo Studios. Some of the best-known games from this software vendor include Book of Armadillo, Mythological Mayhem, Franksylvania, Fortune Dragon, Queen Exotic, Wild Willy’s Gold Rush, and The Lioness. The new batch of games will be available on the Caesars Palace Michigan native app and desktop version.
Constant Investment in New Games
The strategic partnership is not a surprising decision for Caesars Palace, in Michigan online casino that actively grows its inventory of games. At the official launch a couple of months ago, this operator offered only 23 slots, and since then, the number increased to nearly 400 slots.
In a highly competitive market such as Michaign, where 15 operators compete for players' attention, possessing immersive gaming content can tip the scale in a brand's favor. The online casino market in the Great Lakes State offered 10,000 slots in November, and Caesars Palace ranks 8th in number of slots on offer. Aside from the investment in new games, this operator entices players with generous Michigan online casino promotions offering up to $2500 in bonuses.
Partner of Top Tier Operators
EveryMatrix is an iGaming software provider established in 2008 and headquartered in Malta. The company supplies software to online casinos, sportsbooks, and lotteries. It is active in 12 countries in Europe, Asia, and North America, and is considered a trusted partner of state-owned lotteries in highly regulated markets such as Norway, Finland, Hungary, Greece, and Malta. The provider focuses exclusively on B2B business concepts and does not operate any B2C ventures.
The push to enter the U.S. market started more intensely in 2020 with the hiring of executive Erik Nyman and the opening of their first offices on U.S. soil. As part of the expansion strategy, EveryMatrix opened Armadillo Studios in 2021 and based the company in Miami, Florida. The goal was to produce games that would appeal to the sentiment of American players. Armadillo Studios games have brought excitement in multiple jurisdictions, and Michigan represents a crucial milestone for EveryMatrix's expansion strategy.
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