Prime Sports Review: No-Frills Sportsbook for Sharp Bettors

As it stands, the betting variety is pretty limited. Beyond the major North American sports, the markets are limited, and the futures markets are pretty bare.

There are a decent number of player props you can bet, but there are key players without lines, and alternate lines are not an option, at least not at the moment.

The welcome offer is mediocre compared to competitors, especially since it requires a playthrough. Also, it doesn't currently have any ongoing promos for existing users. I'm happy to see there's a loyalty program.

It didn't feel like I was missing much. I gave it a middle-of-the-road ranking here because a simple and well-explained loyalty program is in place, which seems fairly generous with its rewards. Hopefully, more existing player promos will be coming to the platform soon.

It seems to provide the most widely used payment methods, which is a plus. There are slight differences in what's available in New Jersey vs. Ohio vs. Kentucky, which isn't ideal. 

I know the book recently added many payment options, and it seems like what's available now will cover most customers. No, the variety isn't the same as you'd see at some larger books, but it's pretty solid, given Prime's recent arrival and size. 

Reviews seem to indicate banking was fairly fast and hassle-free.

Customer support is responsive and helpful. I tried the live chat, and connecting with a live operator was much faster than it tends to be with larger sportsbooks. 

Nearly every review in the app store is responded to, which tells me that the Prime Sports team is committed to connecting with its users and solving their issues. Many reviewers have returned to their low-star reviews to give higher marks after customer support helped them resolve their problems. 

I wasn't expecting this level of customer service! There are multiple ways to contact, and live chat was speedy when I tried it out. Representatives seem like real people, not just trainees reading from stock responses. 

The most impressive thing, though, was that a support specialist called me after I signed up to ensure I was finding everything I needed and able to use the app without any difficulty. I haven't had that experience with any other book!

Obviously, in terms of reputation, Prime isn't as widely known as major sportsbooks, which may make some users hesitant to trust it; user feedback is mixed. 

Some cite the competitive odds and fast payouts as positives, while others complain about the lack of promotions, outdated interface, and limited live betting features.

Prime isn't as well-known as most of the major books out there, and it does have the feel of a local book, for better and worse. 

The "better" part is the great customer service and a stated commitment to competitive odds. The "worse" part is the lack of polished UX and navigation, along with some questionable design and layout choices. 

There's room to improve, but the odds and customer-centric approach are a good place to start.

The design of the app and website is very basic and could benefit from modernization. Also, some users have reported longer loading times, indicating room for improvement in performance​.

I had a tough time with the navigation and menus. Not having a central location or hub made me feel a bit adrift, and the menus taking over my entire phone screen as I used them was unexpected and a little odd. The different sections of the book all look very similar and kind of blend together, making it harder to zero in on specific betting markets. 

The site could definitely use a facelift visually, and a bit of a reworking in terms of UX to go with it.

App reviews are mixed as reflected by the mediocre to subpar ratings; common criticisms include slow load times, occasional crashes, issues with geolocation services, and overall performance glitches.

The different, state-specific apps seem virtually identical to me; in my experience with them, they were smooth and responsive. However, several reviews mentioned crashes and inconsistent connectivity. 

The app's interface is not great, though. It seems to lack a central hub, and it always feels like you're knee-deep in menus and navigation. It can be hard to jump from section to section, and the layout and color scheme make information difficult to parse and even hard to read in some cases. 

It's a mixed bag with the Responsible Gaming section. It wasn't intuitive for me to click on the "RG" icon to get to that section of the app or site. Once there, there isn't as much education (articles or posts) about problem gambling.

Still, there are action-oriented sub-sections you can select to assess your habits or quickly access the self-exclusion, cool-off, or gaming limit tools. Overall, I think the tools and commitment to responsible gaming are up to par, and the addition of betting guides and content has made a huge difference.

Like the overall betting variety, the live wagering options are limited, though I expect this to keep expanding. I actually do really like the quick menu options for Live Now/Next 1H/Next 3H; I wish some other higher-profile books had that kind of sorting/snapshot feature.

I do have to note that some of those menu options didn't always work correctly. One step forward and one or two steps back seem to be par for the course with Prime right now!

The superior odds are definitely the biggest selling point of this sportsbook. Prime Sports probably has the best-priced odds in the industry. Because of the reduced vig, users usually get the most competitive prices here. Users report using this book, despite all of the UX issues, simply because the odds are so good, which is saying a lot.

When you visit the Prime Sports website, the first thing mentioned is Reduced Juice. The book welcomes line shoppers and sharps while giving recreational bettors solid odds. 

A spin through the different betting markets backs this up, with most bets available with odds equal or better than most national sportsbooks. A significant portion of sports bettors will put up with other deficiencies to get the best odds, and Prime really stands out here.