Betly Sportsbook App Launches In Mobile-Only Tennessee

Betly Sportsbook App Launches In Mobile-Only Tennessee
© USA Today

The Betly Sportsbook app is live in Tennessee.

With the launch, Betly Sportsbook users in the state are eligible to receive up to $250 in risk-free bets. The mobile app is available for iPhone and Android users and can be downloaded from the Apple and Google Play app stores. 

Currently, 13 mobile sportsbooks are licensed to operate in Tennessee. 

Tennessee sports betting is mobile-only, with no legal casinos or brick-and-mortar sportsbooks. 

Betly Sportsbook is owned by Delaware North, a gaming and entertainment company based in Buffalo, New York. The company name derives from the intersections of Delaware Avenue and North Street in Buffalo. The privately held company once was headquartered at that location.

Delaware North’s Betly mobile app is also available in West Virginia and Arkansas.

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Many Betting Options 

In Tennessee, bettors using any of the legal apps, including Betly Sportsbook, are allowed to wager on events in 35 categories.

These categories range from major sports such as football and basketball to those that receive less attention, including darts, handball and bare knuckle fighting.

Several of the 35 betting categories include multiple leagues under one heading. 

For instance, the “football” category includes:
  • Arena Football League
  • Canadian Football League
  • NCAA football
  • National Football League
  • NFL Draft
  • U.S. Football League
  • XFL
  • Indoor Football League

 

Some categories, such as the sport of cornhole, only have one league entry. That sport’s single entry is the American Cornhole League.

While these 35 categories are available for Tennessee bettors, state regulators in April suspended all wagering on Russian and Belarusian events and leagues. This occurred in response to Russian’s invasion of Ukraine in late February. 

The betting ban does not include leagues outside of Belarus and Russia, such as the NHL, whose teams have players from those prohibited countries. NHL betting is still allowed in Tennessee.

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Southland Hotel Now Open

Earlier this year, when mobile sports betting in Arkansas was legalized, Betly’s mobile and online platforms became the first to launch in the state.

Betly’s parent company, Delaware North, operates Southland Casino Hotel in West Memphis, Arkansas.

The casino is just across the Mississippi River from the larger Memphis, Tennessee, metropolitan area.

The resort recently opened a 300-room hotel with more than 60 suites and 12 penthouse suites on the top floor. 

The first phase of the hotel expansion opened in July, with a limited number of rooms available. The hotel expansion is expected to be completed in the fall.

Southland also is home to a greyhound racetrack, though dog racing is being phased out at Southland and will be eliminated at the end of 2022. 

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Brand Loyalty

With no casinos in Tennessee, Southland has developed a customer base over the years from Volunteer State residents crossing into Arkansas to visit the casino and dog track.

Luisa Woods, vice president of marketing for Delaware North’s gaming division, said Tennessee customers familiar with the Southland casino trust the company. 

“Just like in Arkansas, Betly Tennessee is coming from Southland, a trusted brand with local roots,” she said.

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