FanDuel, Associated Press Make Sports Betting Odds Deal
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The Associated Press and FanDuel Group announced Tuesday an agreement that makes FanDuel Sportsbook the exclusive provider of sports odds across AP’s global sports report.
FanDuel Sportsbook odds, which are now live within AP content, will appear in AP’s daily sports odds fixtures, game previews, and other sports stories where odds are mentioned, according to a news release. AP will retain editorial control of all content.
How It Will Work
Both parties will work to integrate FanDuel widgets across the sports pages of AP News, as well as distribute select FanDuel content across the AP wire.
“As sports betting becomes more commonplace, our customers are increasingly asking for this kind of information,” Barry Bedlan, AP’s global director of text and new markets products, said in the release. “It makes sense to work with one of the largest reputable sportsbooks in the United States to provide a consistent, credible reference point for AP and its customers.”
About AP
Founded in 1846, the Associated Press is an independent global news organization dedicated to factual reporting.
“AP is a globally recognized leader in trusted news, making them the ideal source for us to disseminate our industry-leading sportsbook’s proprietary odds and content,” Adam Kaplan, FanDuel Group’s general manager and vice president of content, said in the release.
About FanDuel
FanDuel Group, a subsidiary of Flutter Entertainment, consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across all 50 states and 12 million customers.
It just announced it is opening a 68,000 square-foot IT and product development hub in Atlanta in the next five years that will create an estimated 900 jobs. The deal ties the FanDuel to Georgia’s higher education system, which will train would-be tech workers for the company.
Flutter announced earlier this year that it is considering spinning off FanDuel into a separate publicly-traded company. Then FanDuel Chief Executive Officer Matt King announced he was leaving the company, possibly affecting the timing of that listing.
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