MaximBet Plans to Go Live in Indiana and Iowa
MaximBet Sportsbook, that debuted late last year in Colorado, is set to expand across the Midwest.
The sportsbook announced Thursday that it will go live in Indiana and Iowa.
“Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country,” Daniel Graetzer, CEO, MaximBet said in a media release.
“Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet LIVE parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states. We can’t wait to show our new users in Indiana and Iowa what we have in store.”
How MaximBet Plans to be Different
MaximBet attempts to separate itself from traditional sportsbooks by rewarding players with real world, money-can't-buy experiences and premier customer service. It offered customers a Super Bowl trip when it got access into Pennsylvania.
The company also recently announced a multi-year partnership with Kambi Group plc, a leading sports betting provider and White Hat Gaming, a platform provider on a technology stack.
These deals will give players a fast, intuitive and expansive betting experience featuring more breadth of sports lines, live wagering and unique props.
In just six months since debuting in Colorado, MaximBet has held a live event in the state featuring Fat Joe and Cheat Codes as headline performers and more than $40,000 in prizes. MaximBet also held a party in Los Angeles this past weekend with artists such as the Chainsmokers, Lil Baby, Gunna and more.
MaximBet Plans to Grow More
Since launching, MaximBet has turned into one of the Colorado’s top sportsbooks, achieving 75% month over month gross handle the past three months while surpassing expectations in both customer acquisition and retention.
In addition to Indiana and Iowa, MaximBet expects to go live in more states and Canada in 2022.
MaximBet has continued to expand in various areas besides only its sportsbook.
In December, it launched its first-ever free-to-play platform, MaximBet Play. The app allows fans nationwide access to a unique gaming experience with prizes.
MaximBet also introduced a Name/Image/Likeness (NIL) deal with all women athletes at least 21-years old in Colorado across Division I, II and III.
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