Indiana Sets Sports Betting Handle Record Again in December
The emerging Indiana legal sports betting market took another leap in December to nearly $162 million in total handle, in part because of a strong mobile market that still has room to grow.
According to the latest report furnished by the Indiana Gaming Commission, mobile betting in the state accounted for $110.5 million of the total handle in December. For the last four months of 2019, the period in which Indiana sports betting was legal, the total handle was about $436 million.
The Hoosier State had a strong start in October, Indiana’s first full month of online betting and almost hit the $150 million mark for total handle in November thanks to the success of its new mobile betting options which included the launch of industry-leading titans DraftKings and FanDuel.
In December, top Indiana sportsbooks blew past that $150 million handle mark to a robust $161.8 million for the final month of 2019.
Indiana Sports Betting Handle By Month 2019
Indiana Mobile Betting Continues to Grow
Mobile betting continues to grow in the state since it was introduced during September. December marked another strong performance from the four online sportsbooks in the state: DraftKings, FanDuel, BetRivers and BetAmerica.
DraftKings, which debuted Oct. 3 through a partnership with Ameristar Casino just outside of Chicago, led the charge by taking $66.7 million in mobile bets. FanDuel, which launched Oct. 25 under the Blue Chip Casino’s mantle, followed at $35.9 million in December. BetRivers, which came onto the scene at the same time as DraftKings in early October in conjunction with French Lick Resort, came in a distant third at $7.9 million.
Mobile betting in the state was rounded out by BetAmerica’s $2,129 in handle after the app launched on Dec. 30 through Rising Star Casino.
Overall, the four mobile sportsbooks accounted for 68% of the total action in the state.
Indiana Bettors Attempting Big Scores with Parlays
Commonly seen as a basketball state, Indiana bettors might be one day soon change that general association to one that insists Hoosiers are the types of people who are always looking for big scores.
After all, more money in Indiana in December was wagered on parlays than on any individual sport except football in December. Indiana bettors put up $59 million in football handle, $45 million in parlays, $42 in basketball and $12 million in other sports besides baseball, which accounted for just a few thousand dollars in bets.
A lot of those parlay bets in the basketball-mad state might well have combined both NBA and college hoops games, or those plus Indianapolis Colts NFL games. Whatever the case, Hoosier bettors were gunning for big scores during December.
Indiana Mobile Numbers Can Still Improve
The three mobile betting options in the state for the full month of December, along with the couple of days that the fourth option was available, helped Indiana’s total handle grow to new heights in December. But the state still has more room to grow with online handle remaining under 70% of the total.
After all, in states like New Jersey and Pennsylvania, the online handle regularly accounts for over 80% of the total handle, which New Jersey even trending past 85% in recent months.
More Indiana mobile betting options are on their way, which means the state should continue to see significant growth over the coming months in its relatively new sports betting market. Indiana, with a population of 6.745 million, won’t compete with New Jersey (population nearly 9 million) or Pennsylvania (nearly 13 million) for total handle. And Michigan’s recent legalization of sports betting, with implementation expected in the next few months, will be a development worth watching for Indiana.
But with the huge Chicago market on its doorstep and nearby Cincinnati lacking legal sports betting options, plus being a sports-mad state in its own right, Indiana’s sports betting market should continue to carve out its own Midwestern sports betting niche.
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