Sportsbooks Gear Up For Football Season With Major Upgrades And Star Power
As the football season kicks off, major sportsbooks are introducing game-changing upgrades and star-studded campaigns to get the attention of sports bettors across the country.
On August 27, BetMGM, Caesars Entertainment and William Hill announced significant upgrades to their sports betting platforms which are sure to make betting easier and even more engaging for fans.
Caesars Sportsbook Nevada and William Hill have launched fully proprietary tech stacks for the first time this season and upgraded their apps accordingly.
These upgrades create a much better user experience for bettors with easier navigation, faster bet placement and a new homepage to make it easier to build parlays and bet player props.
Cash-Out Available On Parlays
A new search capability allows users to find their bets easily and add selections straight from the search results to their bet slips.
These upgrades focus on making betting more intuitive, giving live sports fans the ability to engage with football as they have never been able to before, according to a Caesars spokesperson.
Both platforms are introducing themed same-game parlays, an expanded array of prop bets - including head-to-head props - and enhanced live wagering capabilities. Quick Picks (available pre-match and in-play) add a dynamic layer to the betting experience.
Cash-out options have significantly improved, allowing bettors to cash out player props, same-game parlays and super parlays.
Additional features include live player-stat tracking and a rebuilt bet slip interface to keep users immersed in real-time action.
To sweeten the deal, Caesars is bringing back its annual Super Bowl sweepstakes, offering tickets to Super Bowl LX and exclusive experiences at Caesars Rewards destinations in Las Vegas.
William Hill users can earn up to $500 in Fall Reward points by placing wagers through December 31, with parlays earning double points and same-game parlays earning five times the points.
Jon Hamm Heads BetMGM Campaign
Meanwhile, BetMGM is making waves with its 'Make it Legendary' campaign, featuring Emmy and Golden Globe-winning actor Jon Hamm as its newest brand ambassador.
The campaign launches with a series of multi-channel spots, the first premiering during college football games on Saturday.
Additional spots will roll out across TV, social media, digital platforms, out-of-home advertising and BetMGM properties nationwide.
“Jon Hamm brings charisma and energy that aligns perfectly with our brand,” said a BetMGM representative. “This campaign is about elevating the betting experience to legendary status.”
BetMGM continues to expand into new markets and add new features, whilst focusing on responsible gaming.
Never miss a photo finish 🍎📸 Make every play legendary this football season pic.twitter.com/jLDC4gwHC5
— BetMGM 🦁 (@BetMGM) August 29, 2025
BetMGM is also reinforcing its GameSense program, an industry-leading, innovative program licensed by the British Columbia Lottery Corporation, which provides responsible gambling resources to customers.
With the football season about to start, these sportsbooks are really focusing on big technology and big engagement.
Through sophisticated upgrades of apps, exclusive rewards or celebrity campaigns, BetMGM, Caesars and William Hill are gearing up for a big sports betting season.
