MLS Signs Data Partnership With IMG Arena
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Major League Soccer announced Thursday that it has selected IMG Arena as its Official Data Distribution Partner.
The partnership is a long-term, global pact that will utilize the “latest technology to create a new standard for soccer data and drive the next generation of fan engagement in MLS and MLS NEXT Pro.”
What the Partnership Means
With this partnership, IMG Arena will be responsible for delivering official data, content solutions, “next-generation” fan analytics, and marketing tools to both MLS’ betting and media partners.
Following the partnership agreement, there will be three new MLS live data feeds. The feeds are designed to “enhance the fan experience” via digital, media, and betting products.
IMG Arena will use its “award-winning” Event Centres, which will offer an “unrivaled” betting experience using live streaming, MLS data feeds, and presenting players with both live and historical statistics, data visuals, and “ultra-responsive markets” through 2D and 3D interfaces.
Event Centres have already been implemented in golf and MMA.
In collaboration, MLS and IMG Arena will launch a “suite of new digital products” that will allow “data, graphics, and insights to enhance the game and further engage the digital MLS audience.”
Info Used on All MLS Sites
These tools will be used for the league, teams, and partners, and the audience will see the results of these tools through MLSsoccer.com, the MLS App, and all MLS Club Sites.
“We are incredibly proud and excited to have secured this agreement with MLS for an all-encompassing partnership that allows both parties to plan and work on a long-term strategy that will take us to the 2026 World Cup and beyond,” Freddie Longe, President of IMG Arena, said in a news release.
“It is a partnership truly fit for the data age of sport and shows off the full capabilities of the IMG Arena product and service offering. Together, we will empower the future MLS universe.”
Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures said: “The extensive collaboration between MLS and IMG Arena will utilize the latest in digital marketing technology to drive fan growth for MLS and MLS Next Pro ahead of World Cup 2026 in North America.”
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