Washington Football Team Joins AGA’s Bet Responsibly Campaign
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Less than a month before the NFL regular-season opener, the Washington Football Team announced Monday it has joined the American Gaming Association’s (AGA) Have a Game Plan: Bet Responsibly public service campaign.
According to a news release, the Washington Football Team is the first NFL club to partner with the AGA to promote responsible sports betting.
The Washington Football Team will connect Have A Game Plan in-stadium activations, sponsored content on its website, and campaign promotion on the team’s upcoming preseason radio and television broadcasts.
“With legal sports betting now permitted across our region, we are ensuring responsible gaming serves as a foundation for how we engage in this exciting commercial market,” Washington Football Team’s Chief Partnership Officer Scott Shepherd said in a news release. “We’re not only proud to partner with the AGA, the architect of Have A Game Plan, but also proud to lead by educating fans as they enjoy football in an engaging, new way.”
Campaign Starts In Preseason
The season-long campaign will launch during the team’s first home preseason game on Friday versus the Cincinnati Bengals. The campaign will include 20-second spots encouraging fans to be responsible when betting on the NFL and directing fans to AGA’s Have a Game Plan website for resources and other information during preseason radio and television broadcasts.
“Getting sports betting right is a shared responsibility for everyone involved,” AGA Senior Vice President Casey Clark said. “The Washington Football Team’s partnership demonstrates their leadership and commitment to making responsibility core to their sports betting strategy. Today’s announcement puts Have A Game Plan in front of more fans and is a step further in building a responsible, sustainable legal market.”
The AGA launched Have a Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting.
Other Partners
As the first NFL team to join the campaign, Washington joins official campaign partners DraftKings online sportsbook, FanDuel Sportsbook, Monumental Sports and Entertainment, NASCAR, NHL, PGA Tour, Sightline Payments, Sinclair Broadcast Group, the NHL's Vegas Golden Knights, and UFC.
Sports betting is now legal and live in 22 states and the District of Columbia. During the NFL season, six additional states are expected to launch. The NFL has a long-standing partnership with the National Council on Problem Gambling.
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