Meadowlands Sportsbook To Open Under FanDuel Name

Meadowlands Sportsbook To Open Under FanDuel Name

FanDuel’s expansion into the U.S. sports gambling market will hit a new highwater mark July 14.

The popular daily fantasy site will have its name on the Meadowlands Racetrack’s sportsbook when it takes its first wager. Already one of the more well-known names among sports fans for its formerly ubiquitous string of advertisements three years ago, the company will become an early face of America’s legalized sports betting market.

This also comes as a boost to FanDuel’s parent company. Paddy Power Betfair, one of Europe’s permanent betting companies, is acquiring FanDuel for nearly $160 million. This gives the gaming giant a foothold across the pond.

It’s not the only European gaming company growing in the states. William Hill, already the most established name in Nevada, has partnered with Monmouth Park and has indicated it will continue to expand.

Meadowlands Poised To Dominate New York-Area Market

This is another sign of the Meadowlands Racetracks’ credentials as a gaming center in and around New York City. With the New York legislature unable to agree to a legalized sports betting framework before the end of its 2018 legislative session, New Jersey presents the best opportunity for Empire State residents looking to place a bet.

Though New York, the nation’s fourth most populous state, likely won’t see any legal bets this year, New Jersey is set to offer New York City and its nearly 10 million residents an excellent gambling experience. Meadowlands is significantly closer than Atlantic City, where New Yorkers have traversed for decades for a robust gambling experience. With full sports betting, New Jersians as well New Yorkers will have a convenient location for wagering.

The racetrack is part of a larger sporting complex that includes MetLife Stadium, home to the New York Giants and New York Jets, two NFL teams that draw plenty of supporters from both sides of the Hudson River. That means come September the sportsbook should see plenty of action on both teams, as well as the rest of the league, before Sundays in the fall.

That doesn’t mean there’s a lack of sports to bet on this summer. The FanDuel Sportsbook at the Meadowlands Racetrack will open just in time for the Meadowlands Pace, one of the most popular race days for the track each year. There will also be several other major races that draw thousands before the racing season ends in August.

FanDuel Expands With American Sports Betting

The Meadowlands Racetrack partnership is just one of a growing number of deals FanDuel has struck with the growing U.S. sports betting market.

Earlier this year the company partnered with the Greenbriar Resort to run its sportsbook. The most well-known hotels in West Virginia, the deal makes the two perhaps the most high-profile gambling destination in the Mountain State.

With states across the nation slowly realizing the million in revenue they can garner from legalized sports betting, expect early industry leaders like FanDuel to maintain their spot atop the industry.