Circa, DeckPrism Team Up in Colorado for In-Play Betting
Circa Sports Colorado and DeckPrism Sports announced an agreement Thursday that will make DeckPrism the exclusive in-play odds provider for Circa's sportsbook app in Colorado.
The agreement gives Circa Sports Colorado access to DeckPrism’s technology, which will in turn offer Circa Colorado customers in-play odds, according to a news release. In-play betting is expected to grow in the U.S. as some of the current delays involved with the practice disappear as technology improves.
CHECK OUT: The top Colorado sportsbooks
In-game wagering can often be slow and sometimes comes with outdated or mistaken odds because of current technology. That can put bettors at a disadvantage as sportsbooks build in a delay to account for shifting lines and could lead to rejected bets, and a loss of action. That is detrimental for both bettors and sportsbook operators.
“We are thrilled to be working with a great brand like Circa Sports Colorado, and to partner with them in providing the fairest and most transparent in-game product on the market,” Ed Miller, co-founder and chief architect of DeckPrism Sports, said in the news release. “Live in-game play has largely fallen short, leading to delays in what are supposed to be real-time odds and rejections of far too many bets. Our technology fixes those issues, offering bettors a much fairer vehicle for in-game wagering and allowing operators to capture more in-game action.”
Las Vegas-based DeckPrism offers managed trading services and real-time pricing API, according to the release. This creates instant pricing and odds based on a proprietary algorithm so bettors can see up-to-the-second odds and pricing without the delay.
“DeckPrism has built an engine that will power in-game wagering far more effectively for companies like ours, which got into the sportsbook business to take bets," Matthew Metcalf, director of Circa Sports, said in the release. "DeckPrism's technology is second to none in creating odds that both we and our customers can trust, and that significantly improves the in-game experience for everyone.”
A Growing Colorado Market
Circa Sports entered the Colorado market on July 1 thru Century Casinos.
It entered a Colorado sports betting market that went live on May 1 with four operators and has grown each month in the amount wagered, along with seeing an increase in the number of sportsbooks since then.
Colorado’s November sports betting handle increased to $231.2 million, a record for the state and up almost 10% from October. Mobile sports betting was 98.1% of the total handle. The state has not released its December sports betting figures.
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