Hard Rock Bet Casino Brings Whitney Houston Slot Online For New Jersey Players
Hard Rock Bet Casino has struck the right note with its latest addition to the New Jersey market, unveiling the Whitney Houston online slot from IGT PlayDigital.
The latest launch takes the operators' expanding line-up of branded content to the next level, and adds a strong dose of star power to their already impressive range of over 3,200 games.
The Whitney Houston slot - inspired by the iconic singer's extensive career and everlasting flair - has already made its way to the gaming floor at Hard Rock Atlantic City.
Now online players in New Jersey will also be able to settle in at home for the same immersive experience.
A Tribute To A Music Legend
The game provides a mix of IGT’s current slot mechanics with Whitney Houston’s iconic music and image, putting together a package of entertainment to honor one of America’s favorite entertainers.
With bonus features, fun playability and fully licensed content, it looks to provide a buy-in for singers large or small, IGT fans and long-time slot players alike.
For many people, the release is more than a game. It is a cultural crossover which is an extension of the emerging trend of the entertainment and gaming industries working together.
Branded slots attached to major artists, movies and television shows are becoming more frequent and Whitney Houston's legacy will have broad appeal.
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More Than Just A Game Release
This launch is part of an ongoing effort by Hard Rock Bet to expand its New Jersey app with new and engaging content.
The operator recently implemented updates meant to improve navigation and provide personalized recommendations.
Clearly, ensuring customers have a refined experience is just as important as improving the gaming options themselves.
The casino has also been pushing forward with exclusive titles, most notably through its collaboration with Bragg Gaming.
The Liberty Fortune slot, released earlier this year, was the first exclusive product under an expanded agreement and set the tone for Hard Rock Bet’s focus on unique digital experiences.
The newest Krewe members 🤘
— Hard Rock Bet (@HardRockBet) August 8, 2025
You're looking at the official sportsbook of the @Buccaneers!
Expanding Beyond Casino Gaming
The past few weeks have been busy for the operator.
Along with the Whitney Houston slot announcement, Hard Rock Bet was announced as the official sportsbook partner of the NFL's Tampa Bay Buccaneers.
The multi-year, prospective contract includes in-stadium branding, digital campaigns and exclusive fan promotions and deepens the brand's reach in the sports and entertainment world.
High-profile content collaborations and strategic sports partnerships show Hard Rock Bet’s desire to distinguish itself in a hypercompetitive gaming landscape.
New Jersey players are not just getting Whitney Houston’s slot but a dose of nostalgia for a beloved artist and a new avenue for online play.
As one of Houston’s biggest hits once declared, “I Wanna Dance with Somebody” - and now, thanks to Hard Rock Bet, New Jersey players can spin the reels with her too.
