Reviewed By Duncan Wilkie
The thunder from Down Under has officially hit the United States! PlayUp, one of Australia's premier casino and sports betting brands, now offers fully legal online sportsbooks in both Colorado and New Jersey, meaning players can enjoy regulated sports betting in their home state.
As a relatively new operation on these shores, our in-depth review of the PlayUp sportsbook will take a thorough look at everything the brand has to offer, from its range of available bets to some of the more enticing PlayUp offers. With an attractive welcome bonus available in both CO and NJ, there's plenty of value to be had by PlayUp customers from their first deposit onwards, making it a top choice for sports bettors in either state. So, without further ado, let's find out more about the Australian based company.
Signing up for a PlayUp account is an incredibly easy process that can be finished in minutes. All players need to do to get started is complete the following steps:
*If you already have a PlayUp casino account, you should login using the same details for the online sportsbook. Failure to do so may result in both of your accounts being temporarily restricted.
Once players have signed up to PlayUp, they'll soon see why the site has carved out such a strong following in Colorado and New Jersey.
The first thing they'll notice is the broad range of sports covered, with markets available on everything from the major domestic leagues to niche competitions like table tennis. Betting options are similarly impressive, with everything from futures and totals to parlays and spreads on offer, while boosted odds are often available on featured competitions.
Beyond that, one of the brand's major selling points is the range of PlayUp promos that are offered, including free bets, parlay boosts and reload bonuses. These ongoing incentives ensure that from the moment they make their first bet, customers always get plenty of extra bang for their buck.
The thing that really makes PlayUp stand out from the rest of the market is the sheer choice of options available to players in both Colorado and New Jersey. Essentially, if you can watch it on TV anywhere in the world, you can bet on it at PlayUp.
In practice, this means players can easily wager on some of the more popular markets like football, baseball, basketball, and hockey, as well as specialist competitions like handball, NASCAR, and table tennis. Clicking on any of the sports listed on the main page will open up an extensive menu of markets, and it's here that players will be able to find prices on virtually any bet type imaginable.
Some of the main wagering options include moneylines, futures, overs/unders and parlays, but the site also branches out into advanced markets like prop bets and points spreads as well. Additionally, the PlayUp product is perfect for in-play betting, with players having easy access to the games that are currently underway, along with an extensive range of stats and data to inform their choices.
Generally speaking, the odds at PlayUp are pretty much on par with what you'll find at the majority of licensed online sportsbooks. This means that most lines come in at around +/-110, with only a few exceptionally priced books dipping into the +/-105 range. That being said, when it comes to prop bets and futures markets, PlayUp's pricing is a bit hit and miss. In the case of the latter, sometimes you'll find better value at PlayUp than you will at major operators like DraftKings, but other times you won't.
One of the main areas that PlayUp sportsbook excels is its range of live betting options. Prominently displayed at the top of the web page or app, these markets can be accessed in a single click/tap, which is important due to their time-sensitive nature. Once players have selected their event, they'll have a wide range of stats at their disposal which can better inform their wagering choices. All bets can then be quickly and efficiently added to bet slip so that they never have to miss the next play.
At PlayUp sportsbook, players' initial deposit match bonus is just the tip of the iceberg. If they stick around for long enough, they'll witness an ever-changing line-up of PlayUp offers, which include everything from boosted odds to the occasional free bet on an upcoming event. With added value being key to any sports bettors' bottom line, these ongoing promotions make it easy for players to stretch their betting budget further and get the absolute most out of PlayUp's online sportsbook.
For fans of gambling on the go, being able to access a sportsbook on your preferred mobile device is of the utmost importance. Thankfully, PlayUp is no slouches on this front, with a state-of-the-art app available for download on both Android and iOS. Using the app is a simple and intuitive experience and grants players access to all of the sports markets and great PlayUp offers found on the main webpage, wherever they are in their chosen state. You can read more about using the app in the section below.
The PlayUp brand is an all-in-one gaming site that offers online casino, licensed sports betting and daily fantasy sports in two states. Though its offering differs from region to region, players can expect to find a wide range of betting markets on all the biggest sports, as well as many great promotions.
With everything from straight bets to in-play betting catered for, the brand is capable of holding its own against the best online sportsbooks in the US and also supports a wide range of banking methods. Furthermore, new bettors in Colorado and New Jersey will be able to claim a generous welcome bonus, giving them up to $500 in free money to use on professional sports, college games and more.
Having been active in the Colorado sports betting market since March 2021, PlayUp sportsbook offers customers a wide range of wagering options, both online via its website and mobile app or in-person through its partnership deal with the Bull Durham Casino.
New bettors who register for a PlayUp account will be treated to a 100% first deposit match bonus up to $200, which can be used across a comprehensive selection of betting markets. Although the brand doesn't offer a risk-free bet like sites by Caesars Entertainment, players only need to wager through their deposit bonus once, making it a competitive offer that provides plenty of value.
To take advantage of this generous welcome bonus, new players need to deposit a minimum of $10 using bonus code PLAYUP200 and the free money will instantly be added to their sportsbook account. These bonus funds can then be used to place wagers on any PlayUp sports betting markets, including live betting, total points, parlay bets, and virtually everything else that the site has to offer.
As the official partner of the New Jersey Devils, PlayUp sportsbook is able to offer fully licensed and regulated NJ sports betting through its links to the Freehold Raceway, which, having been active since the 1830s, is the oldest racetrack currently operating in the United States.
While the brand operates an in-person sportsbook at the venue, customers in New Jersey will also be able to enjoy PlayUp sports betting via website or mobile app. New players can claim a first deposit match bonus up to $500, which, just like in Colorado, must be wagered once before being withdrawn.
In order to receive their deposit bonus, players simply need to add $50 or more to their account using the bonus code PLAYUP500. Once they've done that, they can use their bonus funds to bet on a great selection of markets via the main website or the PlayUp app, where they can find competitive odds on all major domestic leagues, college sports, and international competitions such as the FIFA World Cup.
Whether players access PlayUp from its main website or via the mobile sportsbook app, they'll be treated to a slick and easy-to-use product that is both clear and intuitive. All of the major sports are displayed at the top of the page and in an expandable menu on the left, while current promotions are featured on a handy carousel. Below this, players will find a list of all events that are currently live and once they've found a market they like, they can add it to their bet slip in just one click. The bet slip also gives them the odds and potential payout, meaning they simply have to enter their stake to get started.
The PlayUp sportsbook app closely resembles the desktop site, which is certainly no bad thing given how easy it is to use. Featuring the same layout and color scheme, major sports are displayed at the top of the screen, with the live betting options below providing one-click access to all in-play games.
Tapping the menu button in the top left corner will open up a range of useful shortcuts, with players able to access their account, bet history, cashier, and more from this section. Bets can again be loaded onto the bet slip in just one tap, though it should be noted that there is no specific input box for stakes, with players instead of having to tap the $0.00 figure next to the bet and enter an amount there.
In terms of accessibility, the app can be downloaded on both Android devices and iPhones via the Play and iOS app stores respectively, with the full installation process taking just a few minutes to complete.
While banking methods differ from state to state, customers accessing PlayUp from both Colorado and New Jersey will find a wide range of payment options at their disposal. While they're free to fund their account using any available method, it should be noted that in order to place a wager, players will have to download PlayUp's geolocation software to confirm they're betting within the state.
Commonly used deposit methods at PlayUp include Visa/MasterCard credit cards, Play+ prepaid cards, PaySafe Cash, and popular e-wallet, Skrill. Players should pay close attention when making a deposit, as not all methods that are used to fund their account can be withdrawn to later on.
Withdrawal times at PlayUp vary depending on the payment method used, but generally speaking, they are quick and efficient. Play+ is the best choice if you wish to receive your funds almost instantly, with most withdrawals being processed within 2-6 hours. Skrill, meanwhile, takes slightly longer at 2-3 business days, while credit cards such as Visa and MasterCard cannot be withdrawn to at all.
Based in Sydney, Australia, PlayUp established a reputation for itself as a leading provider of daily fantasy sports in the country after launching in 2015. With over 300,000 registered users across Australia, New Zealand, and India, the brand ventured into sports betting in 2019 when it acquired the popular sportsbooks Classic-Bet, TopBetta, and MadBookie. The merger saw the company to create its proprietary platform completely in-house, and it is now available to Android, iOS, and desktop users.
As a condition of obtaining licenses in both Colorado and New Jersey, the PlayUp brand has naturally been subjected to a number of rigorous security checks. The platform features 128-bit SSL encryption so players can be sure their personal and financial details are protected. On top of that, payouts are always reliable and all odds are compiled in line with the wider market.
Customer support at PlayUp is provided in a number of ways. Answers to some of the more common queries can be found in the site's detailed FAQ section, while if a direct response is required, support can be reached quickly and easily via email and live chat. English-speaking telephone support is also available from 7:00 am to midnight, though local network charges may apply for this option.
Another condition of PlayUp Sportsbook's licensing is that it must provide a range of responsible gambling services to players who are concerned they may have a gambling problem. Should this be the case, they'll find a number of links in the footer of both the website and the app, with these directing them to sites containing all manner of useful information. Additional services available to players who suspect they have a gambling problem include bet limits and voluntary self-exclusion on request.
PlayUp is a welcome addition to the hotly-contested US sports betting industry. The site offers markets on a great range of sports, with all manner of bet types being catered for. An ever-changing line-up of promotions offers plenty of ongoing value to players and the odds - while not exactly mind-blowing - are mostly competitive. All in all, this makes for a well-rounded betting experience that can be enjoyed by both desktop users and those playing via the app.
PlayUp Sportsbook is currently legal in Colorado and New Jersey, though more states are set to follow.
PlayUp odds are mostly competitive, though some of their futures markets can be a bit hit and miss.
While you cannot cancel a bet on PlayUp, cash-out is available on virtually all markets.
The legal age for online betting in both Colorado and New Jersey is 21+.
The PlayUp app is currently only available for betting in Colorado and New Jersey.
Yes - players should deposit using PLAYUP200 in Colorado and PLAYUP500 in New Jersey.
"Duncan Wilkie is an award-winning writer and editor with more than 10 years of experience in the iGaming industry. He graduated in 2006 with a 1st Class Honors degree in Sports Journalism. He was a staff writer and editor at WPT Poker Magazine. He has since contributed to publications such as Poker Player, Bluff and Gambling Insider and a four-year stint working as Copy Team Lead for Entain."