ESPN Reaches Betting Deals With DraftKings, William Hill

ESPN Reaches Betting Deals With DraftKings, William Hill

ESPN is all in.

The sports network announced two significant sports gaming agreements Monday, entering into multi-year partnerships with DraftKings and Caesar’s Entertainment sports betting partner, William Hill.

DraftKings New Exclusive DFS Provider

DraftKings will become a co-exclusive sportsbook link-out (with William Hill) and exclusive daily fantasy sports provider across all ESPN digital platforms, according to a news release.

“ESPN helped revolutionize the 24/7 sports news cycle and continues to be the go-to source for many fans today on the latest and largest sports stories,” DraftKings co-founder and CEO Jason Robins said. “We look forward to this collaboration to exclusively showcase DraftKings’ daily fantasy content and offerings while also advancing further visibility and mainstream adoption of our regulated sports betting products.”

Under the agreement, DraftKings will now be able to integrate its products and offerings across ESPN’s digital platforms, according to a news release. DraftKings will also provide existing and future ESPN studio shows with dedicated segments for promotion, beginning with daily fantasy sports.

Caesars Entertainment’s sports betting partner, William Hill, will also have the same capabilities with ESPN.

Link to William Hill Sportsbooks

The new deal includes link integrations from ESPN’s digital platforms to sportsbooks from William Hill (located in legalized sports betting states) and will appear on ESPN.com (both web and mobile) and the ever-popular ESPN Fantasy app.

Caesars Sportsbook by William Hill will also become a sponsor of ESPN’s Fantasy products, enhancing an already existing relationship as the media giant’s exclusive odds provider.

“With Caesars utilizing odds from William Hill’s sports betting data, we are able to deliver content in new and innovative ways,” said Mike Morrison, ESPN’s vice president of business Development & Innovation, ESPN. “Our multi-dimensional relationship is a testament to the growth and opportunity in the sports betting space.”

Last week, ESPN launched its new Las Vegas studio at The LINQ Hotel + Experience.

Under the Caesars-Eldorado merger approved in July, William Hill took over operations of Caesars Entertainment’s sportsbook, launching 12 William Hill sportsbooks at Caesars’ properties in Nevada, Iowa, and most recently, New Jersey.

Its remaining sportsbooks will be rebranded in the coming weeks. Once that's completed, William Hill will operate in more than 170 retail locations across 13 states.

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