New Jersey Experiences Downward Trend In July Sports Betting

New Jersey Experiences Downward Trend In July Sports Betting
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Mid-summer numbers provided another downward trend for New Jersey sports betting in the month of July, according to figures released on Monday by the New Jersey Division of Gaming Enforcement (NJDGE).

New Jersey sportsbooks produced $578.7 million in total sports handle, down a considerable 24.5% from June’s $766.9 million but up 83.7% from $315.1 million from July 2020.

The best overall handle month in New Jersey in 2021 has been the $958.72 million wagered in January, followed by the $859.618 million handle in March. The all-time U.S. monthly record of $996.3 million was set in December by New Jersey.

Breaking Down July

July sports betting revenue posted $54,966,257, down 22.9% from June’s $71.3 million and up 86.0% from July 2020 ($29,551,987).

Online sports betting in New Jersey dropped in July to $529.4 million, down 22.5% from June’s $683 million, but increased 79% from $295.8 million from July 2020. Mobile represented 91.5% of total handle, a 2.5% increase from June’s 89%.



New Jersey Sports Betting, July vs. June

Total handle Mobile handleRevenue
July $578.729M $529.434M $54.966M
June $766.888M $683.021M $71.268M
Change Down 24.5% Down 22.5% Down 22.9%



New Jersey Sports Betting, July 2021 vs July 2020

Total handle Mobile handleRevenue
July 2021 $578.729M $529.434M $54.966M
July 2020 $315.119M $295.804M $29.552M
Change Up 83.7% Up 79.0% Up 86.0%

Other Key NJ Numbers

Total New Jersey gaming revenue in July was $450.55 million, up a nice 14.7% from June’s $392.84 million, and up 70.4% from July’s $264.485 million a year ago.

For the first six months of 2021, total gaming revenue was $2.11 billion compared to $1.03 billion over the same period last year, an increase of 105.7%, according to the state.

The state’s online casinos win was $118.68 million, up a solid 10.9% from June’s $107.05 million and up 35.7% from July’s $87.49 million a year ago.

Internet gaming win in the first six months of 2021 increased 50% to $634.2 million when compared to the same period from 2020.

"Despite recent flattening of internet gaming growth month-to-month, July 2021 internet gaming returns set a new record for single month revenue. This could show that patrons have not lost their appetite for internet gaming products even as they return to the in-person gaming experience, or that more people overall are participating in different gaming options,” said Jane Bokunewicz, director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism (LIGHT) at Stockton University in Galloway.

"Although the recent surge in the delta variant (of COVID-19) would not have impacted casino operations in July, we might see some impact on the August revenue share as patrons decide how to navigate this next phase of the pandemic. It is not yet clear which will have the greater impact – the seasonal increase of visitors to the resort which historically drives land-based gaming revenues upward or the resurgence of pandemic-related precautions that might shift some gambling activity to online channels.”

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