PGA Tour Adds BetMGM As An Official Sports Betting Operator

PGA Tour Adds BetMGM As An Official Sports Betting Operator
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The PGA Tour, with one of golf’s majors about to start, is ramping up its efforts around sports betting.

The BetMGM sportsbook and the PGA announced a multi-year deal for betting content and marketing on Monday, according to a news release. It's the tour's second deal with an official sports betting operator in less than a week; on July 28, the tour announced an agreement with DraftKings.


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Because of the coronavirus pandemic, the first major of 2020 begins Thursday — the PGA Championship will be played at TPC Harding Park in San Francisco without fans. The U.S. Open will be Sept. 17-20 at Winged Foot G.C. in Mamaroneck, New York and the Masters is scheduled for Nov. 12-15 at Augusta National G.C. in Augusta, Georgia.

As a PGA Tour official betting partner, BetMGM will have the right to use tour marks and advertise within PGA media and partner platforms. There will also be content and video rights allowing BetMGM platforms to create pre-game and post-game betting programming, according to the news release.

Details of the BetMGM agreement are similar to the ones the PGA Tour announced last week with DraftKings.

"We look forward to working with the PGA Tour to integrate great experiences for BetMGM customers,” Matt Prevost, BetMGM chief marketing officer, said in the news release. “BetMGM's advanced betting technology, combined with the PGA Tour’s world-class competitions and iconic players, will not only advance the TOUR's position at the forefront of professional sports, but the entire betting industry as well."

More About BetMGM

BetMGM is Roar Digital’s sports betting and gaming platform. Roar Digital is the joint venture between MGM Resorts and GVC Holdings that was established in July 2018 to create a world-class sports betting and online gaming platform in the U.S.

Roar Digital recently announced a second round of spending that brought its total investment in the U.S. sports betting and online gaming market to $450 million.

That announcement showed Roar Digital’s commitment to increase its stake in the growing U.S. with BetMGM. Roar Digital’s partnership deals include the NBA, MLB, NHL, MLS and WNBA. In addition to BetMGM, Roar’s products include BorgataCasino.com, PartyCasino.com and PartyPoker.com.

Based in New Jersey, BetMGM is licensed for sports betting in seven states — Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia — and says it has plans to be in 11 states total by the end of 2020.

"BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA Tour players and tournaments," Norb Gambuzza, the PGA Tour’s senior vice president of media and gaming, said in the news release. "Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage current fans who enjoy betting on golf."

PGA Tour players Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley have “existing sponsorship relationships” with BetMGM, the news release said.

PGA Tour & Sports Betting

After the U.S. Supreme Court overturned PASPA in May 2018, the PGA sought ways to take advantage. Shortly after, the tour announced a global partnership with IMG Arena to license its official, live scoring data to sports betting operators, believing it could revolutionize in-play betting on golf, according to a news release.

In December 2018, a PGA Tour official was touting the tour’s “ShotLink” data collection system, saying that it had “enormous potential” in creating markets for sports betting.

In February 2019, the PGA Tour permitted players to partner with casinos as well as gambling companies. And just In March, the tour launched a golf-focused betting content platform.

The PGA Tour was one of the first sports to return amid the coronavirus pandemic. Sportsbooks reportedly said they were seeing the level of betting on regular tour events that they usually see on the majors.

With the DraftKings and BetMGM partnership deals, it should be even easier for bettors to wager on PGA Tour events.

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