William Hill Mobile Sports Betting App Launches in Illinois

William Hill Mobile Sports Betting App Launches in Illinois

William Hill, which opened a retail sportsbook in Illinois on Aug. 1 at the Grand Victoria Casino in Elgin, launched its mobile sports betting app in the state on Tuesday.

It is the fifth sports betting app to go live in Illinois, joining BetRivers, DraftKings, FanDuel and PointsBet. PointsBet went live on Saturday.


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William Hill’s mobile app was launched through its partnership with the Grand Victoria Casino, a Caesars Entertainment property. When the Eldorado-Caesars merger was finalized in July, William Hill took over Caesars sportsbooks.

“We’re excited to bring our top-performing mobile app to my hometown state of Illinois,” Ken Fuchs, president of digital for William Hill, said in a news release. “We look forward to providing millions of sports fans in the state with the best markets and great service.”

Currently, in-person registration is suspended in Illinois, but the latest executive order from Gov. JB Pritzker ends on Saturday, unless he chooses to extend it. The Grand Victoria Casino is about 40 miles from Chicago.

William Hill now offers mobile sports betting in six states — Colorado, Illinois, Iowa, Nevada, New Jersey and West Virginia.

Three States in 11 Days

With Tuesday’s launch in Illinois, William Hill has gone live in three states since Sept. 4, with two of them up and running in time for the start of the NFL season.

William Hill went live in West Virginia on Sept. 4. It has a partnership with Mountaineer Casino & Racetrack in New Cumberland.

The launch in West Virginia came in time for the busy Labor Day sports weekend, with the Kentucky Derby, NBA, NHL and MLB giving bettors a lot of opportunities for wagers.

William Hill’s mobile app in Colorado was up and running in time for the start of the 2020 NFL season. It went live the first day of the season on Sept. 10.

On July 31, William Hill opened the first sportsbook at a professional sports venue in the U.S. at Capital One Arena in Washington, D.C.

Mobile Registration Could Soon End

Pritzker on Aug. 21 reinstated the order that suspended in-person registration because of the coronavirus pandemic until Saturday.

He could again choose to extend it because the state is facing budget deficits. Illinois is potentially one of the strongest sports betting markets in the country because of the population of Chicago and the city’s sports fans.

Pritzker first suspended the in-person requirement on June 4 because the 10 casinos in the state were closed in mid-March. This allowed sports bettors to register and place bets when some sports returned in June.

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