DAZN Adding Sports Betting To Its TV Service as DAZN BET

Date IconLast Updated: Sep 28th, 2022
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DAZN Adding Sports Betting To Its TV Service as DAZN BET

The growth of sports betting in North America has been moving forward rapidly all the time since 2018 and 2022 is now witnessing the biggest year since.

Ontario has been the latest to allow online sports betting in North America, and streaming services such as Fubo and daily fantasy sports networks like DraftKings have all successfully moved into creating a legal sportsbook across in many parts of the continent.

After an announcement made on April 20, sports entertainment giant DAZN Group looks to be the next big player arriving on the sports betting scene in the future.

What is the Plan for DAZN Group?

DAZN Group announced an exclusive multi-year partnership with Pragmatic Solutions and Pragmatic Play ("Pragmatic Group") to launch a next generation betting product for sports fans.

This means a new group of companies has been established to operate a sports betting service under the DAZN BET brand to bring TV services and sports betting together, allowing even the most casual bettor further access into placing a sports bet.

DAZN intends to turn the current DAZN platform into the first truly immersive sports entertainment ecosystem. This will mean DAZN Group aims to expand into DAZN BET, and further enhance its entertainment platform that fans can watch live sports and non-live content, such as highlights and news updates.

"The convergence of sports media and betting is the future,” Shay Segev, CEO of DAZN Group, said in a news release. “This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN's commitment to revitalize the sports viewing experience by offering a broader spectrum of digital entertainment for fans."

DAZN have rapidly become one of the world's most recognizable sports streaming brands, and it has practically taken over the boxing scene within the past year.

This move into sports betting could now see DAZN Group become a world leader in recreational in-play betting that combines watching sports and betting directly into a user's own home.

"It's an honor for us to partner with DAZN,” Ashley Lang, CEO of Pragmatic Solutions, said in the release. “We know that fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this."

DAZN BET intends to launch a beta product at the start of football season to be ready for NFL betting.

How Does this Change the Sports Betting Landscape?

All that changes in the foreseeable for the sports betting landscape is bettors are now likely to have another option to bet with.

Although there is still an incredibly long way to go because of local regulations and securing licenses across the legal states for DAZN Group, it is further proof of how fast things are moving.

ESPN has long been reported to become the biggest TV company out there set to make the move into sports betting, and with Fubo Sportsbook launching in 2021, competition is already fierce for TV networks and streaming services in the sports betting space.

As of now, nothing has happened with ESPN’s potential sports betting launch, and this could now make DAZN BET the biggest player outside of the long-standing social media names like FanDuel, Barstool Sports, and DraftKings.