FanDuel Casino Announces Deal with Vegas Matt
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With over 340,000 YouTube subscribers, and over 277,000 Instagram followers, it’s safe to say Vegas Matt has the level of audience online casino operators were going to want to tap into.
FanDuel Group realized it, and yesterday announced they have partnered with Vegas Matt in a long-term deal where he will act as an ambassador, a deal which will include social media content, promotional offers, branding, educating players on casino games and messaging on the importance of responsible play.
Tapping Into Vegas Matt’s Massive Social Media Following
“I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from Slots to Blackjack, Roulette, and so forth available on their platform,” said Vegas Matt (whose name is Matt Morrow) in a statement. “I can't wait to spotlight all the unique offerings, such as Daily Jackpots and exclusive games available only on FanDuel Casino, and help customers better understand how they can enjoy their favorite games online.”
Vegas Matt will start by creating exclusive content for posting on his Facebook, YouTube, TikTok and Instagram platforms, showcasing FanDuel online casino product.
Exclusive Content and RG Messaging
That will include remote streams highlighting FanDuel Casino gameplay, education for customers on available games, responsible gaming content and giveaways. Vegas Matt will also make live appearances at FanDuel Casino customer events.
For FanDuel of course it’s an opportunity to engage new customers. Players in New Jersey, Pennsylvania, Michigan, West Virginia and Connecticut can play casino online.
“Vegas Matt is a talented content creator with a passionate casino following that can help us engage with new and existing customers through various content forms," said Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, in a statement.
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