University of Denver, SuperBook Sports Make Partnership Deal

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University of Denver, SuperBook Sports Make Partnership Deal
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The University of Denver has reached a multi-year partnership deal with SuperBook Sports, becoming the second school in the state with a Colorado sportsbook agreement.

The agreement will include branding, media hospitality and social media assets with a focus on responsible gaming and education for student-athletes.

"The University of Denver is excited about the opportunity to form a corporate partnership with SuperBook Sports," Vice Chancellor for Athletics, Recreation and Ritchie Center Operations Karlton Creech said in a news release. "As sports betting continues to become more and more of a passion for our fanbase, we felt that it was important to partner with a local company that we trusted to put an emphasis on responsible gaming. We're also excited about the opportunity for the proceeds of this partnership to directly impact our student-athletes' experience at DU."

Denver is in the Summit League for athletics. The school sponsors 18 NCAA Division I sports.

Sportsbook Sports is the the sportsbook of the Westgate in Las Vegas and launched its app Colorado app in October 2020.

"Opening the SuperBook in Colorado as our first expansion market has exceeded our expectations," Jay Kornegay, vice president of Westgate Sportsbook and a Colorado State graduate, said in the release. "We couldn't be happier that we've grown our presence by partnering with such a respected university and athletics program."

Second Sportsbook Deal

Last September, the University of Colorado announced a partnership agreement with PointsBet Sportsbook.

It was the first NCAA program to have an official sports betting partner.

PointsBet Sportsbook, based in Australia, is building its North American headquarters in Denver.

It is also an exclusive partner of the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche, the Colorado Mammoth of the National Lacrosse League and the Pepsi Center, where the teams play.

Westgate Sportsbook Big In Vegas

SuperBook at The Westgate Las Vegas, at 35,000 square feet, is the largest sportsbook in the world. It claims to have the world's largest video wall and 4K TV. It is also home to the world famous SuperContest, a handicapping contest currently offered on NFL.

In June of 2021, it expanded in the Colorado gaming market when it opened The SuperBook at The Lodge Casino in Black Hawk.

The SportsBook app also operates in New Jersey sports betting, Nevada sports betting and plans to be a part of Arizona sports betting when it launches on Sept. 9.

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Kevin Spain

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