bet365 Sportsbook Review 2025: Most User-Friendly Live Betting Experience

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Gambling.com Overall Score: 8.9/10 (No. 3 among U.S. sportsbooks)

Our Verdict: bet365 does everything you want a sportsbook to do exceptionally well. It offers consistently competitive odds on various domestic and international sports. It has some of our favorite live betting features, including Watch & Bet and live audio commentary. The customer support team quickly gets you answers and leaves you feeling good about using the platform.

Quick Summary: bet365 Sportsbook at a Glance

bet365 Sportsbook, one of the most popular European betting platforms, continues to expand in the United States. From a features standpoint, bet365 and its established roots as an online sports betting provider can compete with the FanDuels and DraftKings of the world with no problem. Their user experience offers live streaming options and frequent promotions for all parts of the sports calendar. 

bet365 is a great sportsbook for both new sports bettors and seasoned pros. Those new to betting will find everything they need, and the specificity of some of the promos, like the Golf Each Way, will appeal to more seasoned bettors looking for hidden value. 

Pros
  • Gambling.com's No. 1 sportsbook for customer support, live betting, reputation & user feedback
  • Great market selection worldwide
  • Unique evergreen promotional offerings, including early payouts
  • Proprietary odds platform provides some of the most competitive odds in the U.S.
  • Quick, reliable payouts
  • Extensive live betting & streaming features
  • Consistent UI across desktop & mobile
Cons
  • No rewards program or referral promos
  • Daily promos leave much to be desired
  • Fewer withdrawal methods than top competitors
  • Occassional app crashes & lags

Our bet365 Overall Score, Explained

In this bet365 Sportsbook review, we highlight where bet365 can compete immediately with other operators and where improvements are needed to be competitive.

Grading CriteriaAverage Score
Sports & Markets9.75/10
Promotions7.5/10
Payments7.5/10
Customer Support9.5/10
Reputation & User Feedback10/10
Site UX7.0/10
Mobile Product8.5/10
Responsible Gambling10/10
Live Betting Features9.75/10
Odds Value9.5/10

Read more about how we grade sportsbooks.

Sports & Markets: 9.75/10

bet365’s betting menu is one of the most comprehensive available in the U.S. You’ll find major North American sports and extensive international markets. bet365 is the place for soccer betting in the U.S., thanks to its specialized promotions and live stats.

bet365 also offers an innovative way to hedge a bet in golf through Golf Each Way Extra. Want to bet on someone to win the tournament outright? No problem. Want to hedge that bet if they come close? You got it.

We love using the Match Live feature to track the latest action. You can even live stream select games, a feature our experts love for seamlessly combining entertainment and wagering.

Martin Booth
Martin Booth

If an event occurs anywhere in the world that you want to bet on, chances are that bet365 is the operator most likely to be offering odds on it. This sportsbook carries an impressive range of sports, from the big pro leagues to niche markets like Australian Rules, handball, and lacrosse. 

That breadth is complemented by depth. The number of options available within each game is extensive, which means that you should find your favorite play, however you like to wager.

Shannon Lane
Shannon Lane

bet365's markets go deep and wide, including both major and niche sports like Jai Alai and darts. It's one of the only U.S. sportsbooks that offers odds on eSports, for example. 

Promotions: 7.5/10

Parlay boosts are provided throughout the calendar year for all sports. But the biggest draw for new users? Early payouts.

There’s also a unique option at bet365: the Tennis Retirement Guarantee. This promotional opportunity allows single bets to be paid out as winners even if the opposing player I bet against retires due to injury.

While there is room for improvement, bet365 provides good promotions and numerous odds boosts.

red glowing gift box
Martin Booth
Martin Booth

The range of promos after your bet365 Sportsbook welcome offer is solid, including odds boosts, parlay boosts, and early payout specials on specific sports. However, one negative is the lack of a loyalty program to reward regular customers' play.

Peter Mooney
Peter Mooney

bet365 offers an outstanding selection of welcome offers and unique regular promos, like early payouts. However, its one-off daily promos for existing users leave little to be desired. There’s also no rewards program or referral promos.

Payments: 7.5/10

bet365's bank transfers were among our fastest payout methods when we tested. 

Beyond that, bet365’s accepted payment methods are standard but not as varied as those of some larger books like BetMGM. Debit and credit cards are accepted for deposits and withdrawals, which is a significant plus. Online banking and E-wallets are also accepted.

Shannon Lane
Shannon Lane

I requested a withdrawal from bet365 on Saturday to the same online bank account I used with my debit card to deposit. The funds were already in my account on Monday, meaning I took just one business day to get my winnings. My bank typically doesn’t process transfers over the weekend, so this was the soonest I expected to get the withdrawal.

Overall, I was impressed with bet365’s withdrawal speed. 

Martin Booth
Martin Booth

However you like to fund your online sports betting, you should find a banking option that suits you at bet365. The broad selection of payment methods includes virtually all of the most popular choices, and all are free and deliver your funds instantly. 

Regarding withdrawals, most options send money to your account within a few hours. However, I found bet365’s withdrawal options more limited than other sportsbooks.

Customer Support: 9.5/10

All the most popular ways to raise an issue with a sportsbook are available at bet365. The toll-free phone number and the live chat function are the quickest. Alternatively, try the @bet365help account on X, which usually responds to a query within minutes.

For less urgent enquiries, you can email the customer support team.

There should also be a mailing address in your state where you can write to the operator asking for information.

Shannon Lane
Shannon Lane

bet365 got the best overall score in customer support from our experts’ reviews. The live chat works quickly, and representatives are friendly, helpful, and knowledgeable.

Peter Mooney
Peter Mooney

bet365 Sportsbook offers top-notch customer support and a great selection of contact methods, including a phone number. 

Reputation & User Feedback: 10/10

Bet365 arrived in the U.S. with a stellar reputation as the most prominent online bookmaker in the world. Tens of millions of bettors across the globe use this operator, which grew with incredible speed after being founded in the UK in the early days of this century. Given its history, bet365 has undergone numerous security enhancements to ensure the safety of users entering confidential information on its platform.

You can also access additional layers of protection by enabling Strong Authentication, which gives you a unique code each time you log in to verify your identity. bet365 even offers a separate authenticator app to approve bets from your phone with an extra layer of security.

These additional layers should make you feel safe and comfortable placing wagers at bet365 Sportsbook. 

Martin Booth
Martin Booth

Customer feedback in the states where it has gained a license has been highly positive, focusing on the high-quality user experience and the breadth of wagering options available. As it launches in more states, the high regard in which the bet365 sportsbook is held will only grow.

Shannon Lane
Shannon Lane

bet365 gets rave reviews across the board for its customer service, payouts, promos, and odds. 

Site UX: 7.0/10

While the brand has been primarily focused on expanding into other states, it would be great to see bet365 put energy into stabilizing the software platform. The site's functionality was the main complaint of some reviewers, though our experts didn’t experience many problems.

Richard Janvrin
Richard Janvrin

The overall betting experience is top-notch, with competitive odds and many options. The sportsbook offers a seamless experience for both logging in and placing bets. bet365 is user-friendly, responsive, and fast, with easy access to account information.

Martin Booth
Martin Booth

The sheer volume of events on which you can place bets at the bet365 sportsbook can be a drawback. Finding the game you want and the market you want to play on may take longer than in less comprehensive books. Once you become familiar with the website, however, you should enjoy the crisp, clear design and the speed at which you can navigate around it. 

Adding leagues or sports to your Favorites tab will make finding your familiar bets much quicker.

Mobile Product: 8.5/10

bet365 is one of the best betting apps we've tested, offering value despite minor issues. After reviewing its promotions, features, and available betting markets, the app performed well and stood out as one of the best new options for users to explore.

The bet365 app has an easy-to-read layout with colors that do not strain the eyes. It can also be viewed while on the go. The menus are well organized. Live streaming works particularly well on mobile, too—and it presents in full screen.

Martin Booth
Martin Booth

As a digital-first operator, the bet365 sportsbook has always focused firmly on the quality of its service to mobile bettors. The result is an app that scores highly with visitors to the major app stores. You should quickly become familiar with finding and placing bets through your device. 

As with the website, tracking down the markets you want to use can take a while. The Favorites tab is your friend; after a while, you should be able to place bets quickly.

Richard Janvrin
Richard Janvrin

The bet365 Sportsbook app has several hit features, but the ones that stand out most to me are the early payout offers, the edit bet feature, and the choice of welcome bonuses. This is a massive feature as game-time decision injuries are announced frequently, and having this feature could save plenty of money.

Responsible Gambling: 9.75/10

As an established operator, bet365 has had responsible gambling practices in place for a long time.

The subdomain dedicated to responsible gaming is an excellent example of bet365 helps players understand how to manage their gambling responsibly. The page summarizes my options within the app for managing my gaming habits with tools like activity trackers and self-controlled limits on deposits and time spent on the app.

Those who need more help can utilize time-outs or self-exclusion options. Instructions are also provided for connecting in person with organizations like the National Council on Problem Gambling (1-800-GAMBLER).

Martin Booth
Martin Booth

The bet365 sportsbook offers a genuinely impressive level of support that demonstrates it takes seriously the need to encourage responsible gambling among its customers. A pop-up from the website contains a wealth of advice. The areas covered include deposit limits, tracking your activity, and taking a break from gambling if you feel it is necessary. 

Shannon Lane
Shannon Lane

Besides all the information you might need about sports betting and the risks it presents to some people, bet365 provides links to helpful organizations. Here, you can source professional assistance from both national and state-specific agencies.

Live Betting Features: 9.75/10

One of the many reasons for bet365’s rapid rise in the sports betting world was its strong focus on live wagering. bet365 has some of the best live betting and streaming features on the market, including Watch & Bet, live audio commentary, Match Live, and golf tracking. In fact, our experts gave it the highest live betting score out of all our top platforms.

If you’ve got action on an event at bet365, you may be able to watch it on a Watch & Bet live stream at bet365. In fact, bet365 has one of the largest selections of live streaming events among sportsbooks. This feature works as long as your account is funded. If you don't want to (or can't) watch live, you can track games in real time with Match Live. Its play-by-play graphics allow you to follow along from anywhere. 

Martin Booth
Martin Booth

The “Live in Game” tab is among the most prominent on the site and app. Along with the massive number of events you can bet on in play, there are many great supporting features. These include in-game stats, live streaming, visualisations, and live audio commentary, ensuring you have all the information you need about the event you’re following.

Richard Janvrin
Richard Janvrin

bet365 offers an immaculate live betting experience with an updated scoreboard to let you know what’s happening in the game and adds plenty of essential statistics.

Odds: 9.5/10

bet365 is known for having some of the most competitive odds in the industry. It operates its own proprietary odds, which give it a unique edge compared to other betting platforms in the U.S.

Martin Booth
Martin Booth

bet365 prides itself on offering competitive prices across the board, and as a result, it has a reputation for providing excellent value to its customers. Its odds are competitive as standard against its rivals, and it’s always worth looking out for the green arrow against an event, because that means an odds boost is available.

Shannon Lane
Shannon Lane

With the margin for difference between sportsbooks being so small, it’s significant that bet365 offers such competitive odds. It’s often one of the first sportsbooks to post odds for upcoming matchups, too. 

About our Experts: What We Looked at When Reviewing bet365 Sportsbook

Our experts put every sportsbook, including bet365, through a rigorous 10-step process to ensure they meet our high standards before we recommend them to our users. Every sportsbook we review has been licensed by the state where it operates.

We sign up, download the mobile app, deposit real money, redeem promos, analyze markets, place bets, test out customer service, and withdraw funds—all so that we can make the most informed recommendations for you, our users.

Here's what they had to say after evaluating all 10 grading criteria for bet365 Sportsbook:

  • {{anchor("Shannon Lane","GDC - US - Author Profile",2406,"","","","gtm-content-internal-links")|raw}}: Feature-Rich UX

    Shannon Lane: Feature-Rich UX

    I tested bet365's features and overall performance to ensure it's a trustworthy sportsbook. That means it must provide efficient payouts, reliable live streaming, and deep market variety.

  • {{anchor("Martin Booth","GDC - US - Author Profile",2479,"","","","gtm-content-internal-links")|raw}}: Competitive Odds

    Martin Booth: Competitive Odds

    For experienced bettors who like to seek out the best price on a wager, competitive odds are a key feature of any sportsbook—and in this respect, bet365 does not let you down.

  • {{anchor("Peter Mooney","GDC - US - Author Profile",2407,"","","","gtm-content-internal-links")|raw}}: Value & Rewards

    Peter Mooney: Value & Rewards

    I noted where bet365 had a lot to offer (customer support, odds, welcome promos) and where it could give its users more benefits (loyalty rewards and other ongoing promos).

  • {{anchor("Richard Janvrin","GDC - US - Author Profile",419,"","","","gtm-content-internal-links")|raw}}: Function Over Form

    Richard Janvrin: Function Over Form

    Many sports bettors might log onto bet365 Sportsbook for the first time and immediately write it off for what could be interpreted as a dated user interface design. Sure, it’s far from the best aesthetically, but I prefer betting sites for reasons other than how attractive they appear.

bet365 Key Facts

Availability

bet365 is available online in Arizona, Colorado, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia. 

See the table below for our state-by-state bet365 Sportsbook reviews and partnerships:

StateMarket Access Partner
ArizonaAk-Chin Indian Community
IllinoisWalker's Bluff Casino Resort
ColoradoCentury Casinos
IndianaFrench Lick Resort
IowaCasino Queen Marquette
KentuckyRevolutionary Racing
LouisianaAmelia Belle Casino
New JerseyHard Rock Casino Atlantic City
North CarolinaCharlotte Hornets (NBA)
OhioCleveland Guardians (MLB)
PennsylvaniaPresque Isle Downs & Casino
TennesseeN/A
VirginiaWashington Commanders (NFL)

For a guide to the latest legislation moves in each state, check out our legal sports betting states tracker.

Rewards Program

There is currently no official loyalty program at bet365.

Features We Love

  • Same-Game Parlay+: You can combine same-game parlays from multiple games into a single bet.
  • Personalized Display: If you regularly play specific markets, you can highlight these in your profile to access them quickly, rather than scrolling through the main menu.  
  • Sports Betting News: bet365 maintains a subdomain that houses news and betting previews of all the latest major sports news.
  • Daily Lineups: bet365’s Daily Lineups allows users to build teams of players based on the day's events and see how they rack up points.
  • MyBet365: This feature tracks all your winnings, losses, and more to help you easily monitor your spending habits.

Company Information

Address:

Hillside, Festival Way Stoke-on-Trent Staffordshire ST1 5SH England

Social:

Final Verdict on bet365 Sportsbook

bet365 has launched in 11 U.S. states and highlighted itself as a brand that understands what our users want. 

I recommend bet365 to anyone with any level of experience with sports betting. It’s got the bells and whistles of bigger online sites. It also offers sportsbook promos that cater to new and established sports bettors. If the operator can reduce its technical issues, this brand will expand quickly across the United States and compete easily with the best in the industry. 

FAQs

How do I download the bet365 Sportsbook app?

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