Gambling.com Overall Score: 8.9/10 (No. 3 among U.S. sportsbooks)
Our Verdict: bet365 does everything you want a sportsbook to do exceptionally well. It offers consistently competitive odds on various domestic and international sports. It has some of our favorite live betting features, including Watch & Bet and live audio commentary. The customer support team quickly gets you answers and leaves you feeling good about using the platform.
bet365 Sportsbook, one of the most popular European betting platforms, continues to expand in the United States. From a features standpoint, bet365 and its established roots as an online sports betting provider can compete with the FanDuels and DraftKings of the world with no problem. Their user experience offers live streaming options and frequent promotions for all parts of the sports calendar.
bet365 is a great sportsbook for both new sports bettors and seasoned pros. Those new to betting will find everything they need, and the specificity of some of the promos, like the Golf Each Way, will appeal to more seasoned bettors looking for hidden value.
In this bet365 Sportsbook review, we highlight where bet365 can compete immediately with other operators and where improvements are needed to be competitive.
Grading Criteria | Average Score |
---|---|
Sports & Markets | 9.75/10 |
Promotions | 7.5/10 |
Payments | 7.5/10 |
Customer Support | 9.5/10 |
Reputation & User Feedback | 10/10 |
Site UX | 7.0/10 |
Mobile Product | 8.5/10 |
Responsible Gambling | 10/10 |
Live Betting Features | 9.75/10 |
Odds Value | 9.5/10 |
Read more about how we grade sportsbooks.
bet365’s betting menu is one of the most comprehensive available in the U.S. You’ll find major North American sports and extensive international markets. bet365 is the place for soccer betting in the U.S., thanks to its specialized promotions and live stats.
bet365 also offers an innovative way to hedge a bet in golf through Golf Each Way Extra. Want to bet on someone to win the tournament outright? No problem. Want to hedge that bet if they come close? You got it.
We love using the Match Live feature to track the latest action. You can even live stream select games, a feature our experts love for seamlessly combining entertainment and wagering.
Parlay boosts are provided throughout the calendar year for all sports. But the biggest draw for new users? Early payouts.
There’s also a unique option at bet365: the Tennis Retirement Guarantee. This promotional opportunity allows single bets to be paid out as winners even if the opposing player I bet against retires due to injury.
While there is room for improvement, bet365 provides good promotions and numerous odds boosts.
bet365's bank transfers were among our fastest payout methods when we tested.
Beyond that, bet365’s accepted payment methods are standard but not as varied as those of some larger books like BetMGM. Debit and credit cards are accepted for deposits and withdrawals, which is a significant plus. Online banking and E-wallets are also accepted.
All the most popular ways to raise an issue with a sportsbook are available at bet365. The toll-free phone number and the live chat function are the quickest. Alternatively, try the @bet365help account on X, which usually responds to a query within minutes.
For less urgent enquiries, you can email the customer support team.
There should also be a mailing address in your state where you can write to the operator asking for information.
Bet365 arrived in the U.S. with a stellar reputation as the most prominent online bookmaker in the world. Tens of millions of bettors across the globe use this operator, which grew with incredible speed after being founded in the UK in the early days of this century. Given its history, bet365 has undergone numerous security enhancements to ensure the safety of users entering confidential information on its platform.
You can also access additional layers of protection by enabling Strong Authentication, which gives you a unique code each time you log in to verify your identity. bet365 even offers a separate authenticator app to approve bets from your phone with an extra layer of security.
These additional layers should make you feel safe and comfortable placing wagers at bet365 Sportsbook.
bet365 is one of the best betting apps we've tested, offering value despite minor issues. After reviewing its promotions, features, and available betting markets, the app performed well and stood out as one of the best new options for users to explore.
The bet365 app has an easy-to-read layout with colors that do not strain the eyes. It can also be viewed while on the go. The menus are well organized. Live streaming works particularly well on mobile, too—and it presents in full screen.
As an established operator, bet365 has had responsible gambling practices in place for a long time.
The subdomain dedicated to responsible gaming is an excellent example of bet365 helps players understand how to manage their gambling responsibly. The page summarizes my options within the app for managing my gaming habits with tools like activity trackers and self-controlled limits on deposits and time spent on the app.
Those who need more help can utilize time-outs or self-exclusion options. Instructions are also provided for connecting in person with organizations like the National Council on Problem Gambling (1-800-GAMBLER).
One of the many reasons for bet365’s rapid rise in the sports betting world was its strong focus on live wagering. bet365 has some of the best live betting and streaming features on the market, including Watch & Bet, live audio commentary, Match Live, and golf tracking. In fact, our experts gave it the highest live betting score out of all our top platforms.
If you’ve got action on an event at bet365, you may be able to watch it on a Watch & Bet live stream at bet365. In fact, bet365 has one of the largest selections of live streaming events among sportsbooks. This feature works as long as your account is funded. If you don't want to (or can't) watch live, you can track games in real time with Match Live. Its play-by-play graphics allow you to follow along from anywhere.
Our experts put every sportsbook, including bet365, through a rigorous 10-step process to ensure they meet our high standards before we recommend them to our users. Every sportsbook we review has been licensed by the state where it operates.
We sign up, download the mobile app, deposit real money, redeem promos, analyze markets, place bets, test out customer service, and withdraw funds—all so that we can make the most informed recommendations for you, our users.
Here's what they had to say after evaluating all 10 grading criteria for bet365 Sportsbook:
I tested bet365's features and overall performance to ensure it's a trustworthy sportsbook. That means it must provide efficient payouts, reliable live streaming, and deep market variety.
For experienced bettors who like to seek out the best price on a wager, competitive odds are a key feature of any sportsbook—and in this respect, bet365 does not let you down.
I noted where bet365 had a lot to offer (customer support, odds, welcome promos) and where it could give its users more benefits (loyalty rewards and other ongoing promos).
Many sports bettors might log onto bet365 Sportsbook for the first time and immediately write it off for what could be interpreted as a dated user interface design. Sure, it’s far from the best aesthetically, but I prefer betting sites for reasons other than how attractive they appear.
bet365 is available online in Arizona, Colorado, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.
See the table below for our state-by-state bet365 Sportsbook reviews and partnerships:
State | Market Access Partner |
---|---|
Arizona | Ak-Chin Indian Community |
Illinois | Walker's Bluff Casino Resort |
Colorado | Century Casinos |
Indiana | French Lick Resort |
Iowa | Casino Queen Marquette |
Kentucky | Revolutionary Racing |
Louisiana | Amelia Belle Casino |
New Jersey | Hard Rock Casino Atlantic City |
North Carolina | Charlotte Hornets (NBA) |
Ohio | Cleveland Guardians (MLB) |
Pennsylvania | Presque Isle Downs & Casino |
Tennessee | N/A |
Virginia | Washington Commanders (NFL) |
For a guide to the latest legislation moves in each state, check out our legal sports betting states tracker.
There is currently no official loyalty program at bet365.
bet365 has launched in 11 U.S. states and highlighted itself as a brand that understands what our users want.
I recommend bet365 to anyone with any level of experience with sports betting. It’s got the bells and whistles of bigger online sites. It also offers sportsbook promos that cater to new and established sports bettors. If the operator can reduce its technical issues, this brand will expand quickly across the United States and compete easily with the best in the industry.
The bet365 app can be found in both major smartphone app stores.
bet365 was founded in 2000 in Stoke-on-Trent in the UK and launched its first online betting platform in 2001. bet365 debuted in the United States in New Jersey in 2019.